Daniela Draghici

1
Fundraising basics

• Daniela Draghici
• MMAG Coordinator

2
Fundraising basics

• Fundraising is not about money, its about
  addressing unmet needs and synergy in your
  organization. Money is a means to an end, the
  organization - the way to achieve the end
• Dont just ask for money, inspire donors to take
  part
• Think big in order to achieve tangible positive
  change and benefits for beneficiaries
• Offer a clear, direct proposal that people and
  organizations can relate to

3
Fundraising basics (contd)

• Share problems as well as successes with funding
  partners
• Present your organizations brand image clearly
  and consistently
• The trustworthiness of a fundraiser and her/his
  organization is a reason to start and continue
  support
• Always say thank you

4
Fundraising strategically

• Fundraise with a clear vision of your
  organizations development strategy
• Diversify funding sources to reduce risks for
  your organization and partners and reach
  sustainability
• Design programs that reflect strategic priorities
  of your organization and funding partners
• Think in terms of the value added at every level
  in your organization

5
Fundraising strategically (contd)

• Fundraising should not be donor-led, but linked
  to programs that can help make a lasting
  difference
• Advocacy is vital to secure funding
• Donors engage in partnerships not because your
  organization has needs, but because you meet
  their needs
• Get the figures right for your issue

6
About the funder

• Is funder operational or grant making
• Does funder accept spontaneous applications, have
  certain cycles, or call for proposals
• What are the funders guidelines for applying /
  evaluation?
• Shortlist a set of potential funders
• Sent letter of inquiry

7
How to mobilise funding partners?

• Research (people, aims, priorities)
• Network (opportunities to meet)
• Listen (what do they want to achieve)
• Menu (own priorities, avoid overlap)
• Motivate, inspire (what is your case for
  funding?)
• Deliver (credibility is more valued than business
  benefit)

8
Research

• Needed due to variety of application criteria
  employed by funders
• Does the funder
• support the subject / type of activity?
• accept project only in certain geographical area?
• agree to the amount you need?
• require partners or co-financing?

9
Project proposal basics

• Introduction Cover letter, title page, table of
  content, executive summary
• Proposal
• Needs statement
• Goals objectives
• Methodology
• Evaluation
• Budget summary
• Detailed budget
• Future plans
• Appendix (annual budget, activity report,
  organigrams)