Conscious consumption and its barriers Changing behavior towards sustainability

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Conscious consumption and its barriers
(Changing behavior towards sustainability)

• Gergely Tóth

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Contents

• Assumptions and a statement
• Myths of unconscious consumers, manipulation
• Cause of barriers
• Inconsistence of basic principles
• Structural captivity
• Limited rationalism
• Degeneration of conscious consumption
• Where is the limit?
• What can we do?

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Assumptions

• Definition of Conscious consumption is clear (now
  from the aspect of organic foods)
• Conscious consumption will spread also as a
  result of some persistent person s work
• Business As almost Usual (B.A.a.U.)

Statement

• The share of conscious consumers will culminate
  in 10, which is not too much it wont make
  sustainable development

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My statement more allegorically
VF / CSR
Our flying machine, nowadays propelled by an
engine called Economy, should be totally
redesigned, it is not enough to stick down the
creaking joints with trendy new decals or to
order a bio-fitness menu for the overweight
passangers above all the previous ones
Conscious consumption
Forrás A Valóban Felelos Vállalat (KÖVET 2007)
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Contents

• Assumptions and the statement
• Myths of unconscious consumers, manipulation
• Cause of barriers
• Inconsistence of basic principles
• Structural captivity
• Limited rationalism
• Degeneration of conscious consumption
• Where is the limit?
• What can we do?

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1. myth It is not available, anyway!
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1. myth It is not available, anyway!

• Organic markets
• On-line, organic-basket
• Shops

• Albertfalva
• BP XI.
• Debrecen
• Gyor
• Esztergom
• Kecskemét
• Kiskunfélegyháza
• Miskolc
• MOM
• Siófok
• Nyíregyháza
• Szeged
• Tokod
• Újpest

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1. myth It is not available, anyway!
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2. myth Grubby
Forrás Gazdaság és Felelosség, II. évf. 4. szám.
2. o.
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3. myth Expensive!

• 100 g 179 Ft
• 1 kg 1790 Ft

• 125 g 199 Ft
• 1 kg 1592 Ft

• 125 g 99 Ft
• 1 kg 792 Ft

• 200 g 129 Ft
• 1 kg 645 Ft

• 500 g 394 Ft
• 1 kg 788 Ft

• 500 g 169 Ft
• 1 kg 338 Ft

Próbavásárlás Keszthely Spar, 2007. márc. 21.
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3. myth Expensive!
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4. mítosz Átverés!
You should register at Biokontroll Hungária Kht.
main data are registered
a control and certification contract is signed

• Biokontroll Kht. gives to the producer
• Basic criteria,
• Catalogue of sanctions,
• Form for data-supplying and registration
• List of useable nutrients and pesticedes,
• Information leaflets, newsletters.

Yearly at least one overall control (two in case
of switching farms)
If the suspicion of using forbidden materials is
raised, sampling is compulsory, and this should
be examined in an accredited laboratory
sudden controls also implemented
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Warnings and sanctions (2006)

• F1 (written warning) 363
• F2 (strict warning) 383
• F3 (strict warning) 262
• SZ1 (interdict to use to label for the certain
  product) 92
• SZ2 (interdict to use to label for the certain
  product, new period for switch) 30
• SZ3 (cancel the contract) 1

forrás Biokontroll Hungária Kht.
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4. myth Scam!
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Manipulation case study
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Manipulation case study 2.

• Indicated that the article is spurious
  (Attachment to an election mares nest.)
• General recipe
• Lot of real facts 1-2 lie
• attributes exactly if seemingly
• additives Bilderberg, Oxford University Press,
  elections in Fireland, Vatican, Nostradamus, evil
  multis, numerology
• hi-fi (instead of sci-fi)
• Deliberately excessive
• (Chardonnay, warnings)

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Manipulation case study 3.228 university student
(6 groups, 4 semester)
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Manipulation case study 4.228 university student
(6 groups, 4 semester)
Chardonnay lived 128 Leonhard lived 99
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Contents

• Assumptions and the statement
• Myths of unconscious consumers, manipulation
• Cause of barriers
• Inconsistence of basic principles
• Structural captivity
• Limited rationalism
• Degeneration of conscious consumption
• Where is the limit?
• What can we do?

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Organic product good quality good price

• The mineral water dilemma
• Men-of-means in discount shops

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Hungarian or Imports?
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The own sac dilemma
Anna is a conscious consumer

• Márta is a bookshop saleslady

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Own child and overpopulation

• 0, 2 or a lot?
• 22 or 32?
• In Hungary or in Congo?
• Is there overpopulation of conscious consumers
  also?
• Environment protection for people or on the
  contrary?

Forrás Ringier, Dabóczi Kálmán
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Contents

• Assumptions and the statement
• Myths of unconscious consumers, manipulation
• Cause of barriers
• Inconsistence of basic principles
• Structural captivity
• Limited rationalism
• Degeneration of conscious consumption
• Where is the limit?
• What can we do?

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(No Transcript)
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• Organic ice cream from the Netherlands
• Organic banana from the Dominican Republic
• At my desk I am very organic

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• It doesnt matter, where it comes from
• what it is packed into
• how much it costs
• how I pick it up

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Organic-paranoia

• Everything is full of chemicals and pesticides.
• Then what to do?

Organic-mania
I drink Pi-water, I bake my own bread, I
germinate, I physic myself.
Organic-fury
It all comes from the profit-making of
multinationals! The people are rotten, animals
are better!
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Contents
?

• Assumptions and the statement
• Myths of unconscious consumers, manipulation
• Cause of barriers
• Inconsistence of basic principles
• Structural captivity
• Limited rationalism
• Degeneration of conscious consumption
• Where is the limit?
• What can we do?

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Contents

• Assumptions and the statement
• Myths of unconscious consumers, manipulation
• Cause of barriers
• Inconsistence of basic principles
• Structural captivity
• Limited rationalism
• Degeneration of conscious consumption
• Where is the limit?
• What can we do?

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The narrow way
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The narrow way
Conscious consumption and voluntary simplicity

• Local is 50 organic
• To the other 50 common sense is a big help
• Lets talk!
• Try for voluntary simplicity!
• Develop our own procuring channels!
• Carry a sac!
• Shopping by car is a sin, although forgivable

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Start pulling down the structures of
unsustainability and building new ones instead of
those!