Achieving Success as a Broadband Wireless Service Provider:

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Broadband Wireless World 2001
Achieving Success as a Broadband Wireless Service
Provider Demand Business Focused Progressive
Network Implementation Strategies
Gordon Moller Vice President
Ceragon Networks, Inc. gmoller_at_ceragon-us.com www.
ceragon.com
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Presentation Outline

• Company Overview
• Service Provider Challenges
• Progressive Implementation Concept
• Real World Network Examples Employing Various
  Technologies
• Wireless Gigabit Ethernet Advent
• Conclusions

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Our Business
Metropolitan Broadband Wireless Infrastructure
Broadband Transport and Access Networks for
Internet, Voice, Data and Video for Service
Providers Enterprises ILECs, CLECs, ISPs,
Private Networks, Mobile Telephony/Data
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Company At-A-Glance

• Established in 1996
• Product Launch in 1998
• IPO in August 2000, NASDAQ - CRNT
• gt300 Employees
• Headquarters Tel Aviv, Israel
• New Jersey, USA
• Birmingham, UK
• Offices 4 in USA, Mexico,
  Germany, France, Spain
• Customers 54 in 23 Countries
• OEMs Nortel, Siemens, Lucent

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Next Generation InfrastructureWhere We Fit
Residential/SOHO
IXC/Internet Transport
MetropolitanSONET, IP, or ATM ring
MDU
Mobile
Medium/large business
From Within the Core to the Curb High Capacity
Infrastructure Access
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Last/First Mile Options
800,000 commercial buildings in the US only 3
4 of those have fiber
Approximate Building Size (Sq. Ft.)
Mobile Wireless
Broadband(128k 10Mbps)
Point-to-Point Broadband Wireless
PMP
DSL/Cable
High Capacity (gt100Mbps)
High-Capacity Connectivity
Fiber
Source CSFB Research
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Next Generation Networks

• Broadband 128 Kbps 10 Mbps
• xDSL Asymmetrical
• Cable Low deployments in business areas
• WLL Shared E1/ T1
• PMP Shared sector capacity
• High Capacity gt100 Mbps
• Fiber Expensive, cumbersome to deploy
• 150,000 per mile construction cost
• Wireless Immediate same day service
• Much lower installed cost per bit
• Quick revenue generation
• Easy to redeploy

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Challenge Connect a Variety of Applications to
a Variety of Legacy Emerging NextGen Networks
Applications
Networks
IP
?
?
SONET/SDH PSTN
SONET/SDH
?
?
ATM
Protocol Converters Add/Drop Muxes Media
Translators Aggregation Devices, etc. ? Cost
Space
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Challenge Multiple Global Standards Digital
Formats Frequency Bands
North America T1 Format
International E1/ETSI Format
39 GHz 28-31 GHz LMDS/LMCS 24 GHz 23 GHz 18 GHz
38 GHz LMDS? 26 GHz 23 GHz 22 GHz 18 GHz 15 GHz
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Critical Challenges

• Network Topology Flexibility Service
  Application, not Hardware Technology, Should
  Dictate
• Time to Market Capture Most Desirable Customers
  Quickly
• Rapid Revenue Generation without Huge Initial
  Expenditures
• Bandwidth QOS You Can Never Have Enough
• Ability to Cost Effectively Evolve and Scale
  Services
• Compatibility with Existing/Impending Networks
• Minimize Sunken Costs of Fixed, Unmovable
  Infrastructure
• Lowest Possible Network Installed Life Cycle
  Cost

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Family

• Global standard compliant
• North America (FCC, Can.)
• International (ETSI)
• Japan (ARIB)
• Frequency bands covered
• 18, 23, 24, 26
• 28, 29, 31 LMDS/LMCS
• 38/39 GHz
• High Capacity/Flexibility/Scalability
• 45, 155, 311, 622 Mbps
• OC-3, OC-6, OC-12
• N x 100baseT Fast Ethernet
• N x DS3
• Gigabit Ethernet
• SONET, SDH, IP, ATM

Modular Architecture
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Intelligent Network Element
Data
IP
Voice
SONET/SDH
SONET/SDH
Video
FibeAir
ATM
Internet
Modular Interface Protocol Flexibility
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System Architecture

Physical Interfaces
Main Channel
Frequencies
Optical MM
Optical SM
38 GHz
Electrical CMI
UTP/STP
28, 29, 31 GHz (LMDS)
3 X DS3/E3
Capacities
Fast Ethernet DS3/E3
622 Mbps 311 Mbps 155 Mbps 45 Mbps
26 GHz
2 x Fast Ethernet
Wayside/User Channel
23/24 GHz
T1
Scalable Capacity Modular Interface Options Arch
itecture
E1/G.703
18 GHz
V.24/RS.232
10 Base T
X.21
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Progressive Implementation 1A
Business Park
Initial Off On Network Campus Deployments
IXC/LEC/CAP Fiber
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Progressive Implementation 1B
SONET/SDH, ATM or IP Wireless Metro Ring
Business Park
Ring Network Connectivity
IXC, LEC, CAP, ISP Backbone Fiber
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Progressive Implementation - 2
SONET/SDH, ATM or IP Wireless Metro Ring
Business Park
Access
ISP Gateway
Network Connectivity
VPN Connectivity
IXC, LEC, CAP, ISP Backbone Fiber
Remote Company Site
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Progressive Implementation - 3
PMP Backhaul
Wireless PMP Access
SONET/SDH, ATM or IP Wireless Metro Ring
Campus DSL Access
Business Park
ISP Gateway
Network Connectivity VLAN/VPN Connectivity Multipo
int Interconnection Building or Campus DSL, Cable
or Wireless Distribution
Wireless PMP Access
In Building DSL Access
IXC, LEC, CAP, ISP Backbone Fiber
Remote Company Site
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High Capacity Rings
Site A
ADM-1
155 Mbps OC-3/STM-1 or 2 x Fast Ethernet
Ring
Tributaries
Site B
Site C
Single Channel Single Polarization
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Convergence of SONET IPFast Ethernet,
Ethernet, PSTN Circuits
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Wireless ISP Networks
Hong Kong
26 GHz
Data Center
Data Center
STM-1 Ring
Data Center GSR12000
Data Center GSR12000
Router
Router
Router
Router
Relay
Router
PTMP
OC-3
PTMP
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Wireless ISP Networks
26 GHz
Hong Kong
Internet Telephone TV
Cable Modem
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Wireless and Wireline SDH Rings
Fiber
Lisbon
26 GHz 38 GHz
E3 Access
PTMP
PTMP
STM-1 Access
PTMP
PTMP
Fiber
Fiber
PTMP
Switching Center NMC
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IP and SDH Network
18 GHz 38 GHz
Amsterdam
IP
PTMP
PTMP
PTMP
2x100 BaseT
IP
IP
IP
Router
STM-1 Ring
Router
Router
PTMP
155 Mpbs
IP
Router
PTMP
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STM-1 Ring Paris Single Channel Single
Polarization
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Ultra High Capacity Systems

• OC-6/STM-2
• OC-12/STM-4
• Gigabit Ethernet

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OC-12 Ring
Site A
ADM-4
STM-4/OC-12 Ring 622 Mbps
Site G
Tributaries
Site F
Site B
Site E
Site C
Site D
STM-1
Dual Channel Dual Polarization
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FibeAir 10000 Gigabit Ethernet Radio

• Wireless Extension of Gigabit Ethernet
• Scalable, grow with demand system
• Full Ethernet switch compatibility
• Eliminates the need for external switches
• when provisioning Fast Ethernet ports
• Modular interface design
• Access and Backbone solutions
• Quick to deploy and cost effective

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Gigabit Ethernet Point-to-Point 1
FibeAir 10000
Gigabit Ethernet
ISP
150 600 Mbps
N x FE Port Provisioning
Switch
Gigabit Ethernet
FibeAir 10000
Router
POP
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Gigabit Ethernet Ring
FibeAir 10000
Gigabit
150 to 600Mbps Gigabit Ethernet Ring
FibeAir 10000
FibeAir 10000
150 600 Mbps
FibeAir 10000
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Gigabit Ethernet Implementation
SONET IP Ring
Access
ISP Gateway
Data Center ASP Server Farm
Private Network
IXC/LEC/CAP Fiber
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Ceragon Customer Base Feb. 2001
Over 50 Customers
In Over 20 Countries

• Colombia
• Czech Rep.
• Denmark
• Finland
• France
• Germany

• Argentina
• Australia
• Austria
• Belgium
• Brazil
• Canada

Holland Hong Kong Iceland Israel Japan
Latvia Mexico Norway Portugal Slovakia
Spain Sweden US UK
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Unique Service Provider Benefits Available
Today, Globally Proven

• Scalable High Capacity 45Mbps to 622 Mbps,
  DS-3/E-3 to OC-12/STM-4, N x 100BaseT Fast
  Ethernet to Gigabit Ethernet
• Flexibility of Interfaces Bands Global
  Applicability SONET/SDH, DS-X/E-X, ATM, IP 15
  38 GHz north American international bands
• Topology Flexibility Rings, stars, cascade
  (daisy chain), 11, mesh
• Seamless Network Connectivity Compatible with
  SONET/SDH, ATM, Next Generation IP global
  networks PMP, DSL, cable, optical access
  technologies.
• Progressive Implementation Immediate
  incremental revenue with each link deployment,
  business grows with the network, not after
• Easiest Install or Relocation Industry standard
  form factor minimal site requirements, small
  size weights, generic installers quick
  inexpensive installation
• Future proof No sunken costs easily scaled
  up/down or redeployed

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Making Broadband Accessible Today!
Thank You
NASDAQ - CRNT
www.ceragon.com