The Van Den Berg Wine Bar

1
The Van Den Berg Wine Bar Restaurant

• Karissa Carpenter, Kaitlynn Retherford, Michael
  Hooper, and Vanessa van den Berg

2
Vision

• Our vision for The Van Den Berg Wine Bar
  Restaurant is to provide an individually unique
  dining experience that embraces an organic and
  sustainable business practice.

3
Our Value Proposition

• Friendly and relaxed environment
• Generous portions
• Exciting social atmosphere
• Stimulating to senses

• Organic and sustainable
• Customer satisfaction

4
Ownership Model

• Limited partnership
• A business organization with general partners,
  who manage the business and assume legal debts
  and obligations, and limited partners, who are
  liable only to the extent of their investments.
  Limited partners also enjoy rights to the
  partnership's cash flow, but are not liable for
  company obligations.
• Small Business Loans

5
The Marketing Concept

• Target Market

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• Competitive Advantage
• Niche
• Non-repetitive social atmosphere
• Local
• Organic
• Sustainable
• Specialties
• Local wines
• Regional produce

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4 Ps
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Organization of the business

• Hours (include food preparation)
• Wine Bar 600-1130 PM (hours subject to change)
• Restaurant Seating guests between 400 and 1000
• Staffing
• 1 waiter per 5-7 tables, tables being 2-4 people
• Kitchen Staff

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Kitchen Expenses
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Dining Area Expenses
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Projected Lease Expenses
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Loan

• Total project cost 550,000
• Loan covers 70 other 30 comes from pocket
• Loan Covers 385,000
• We pay 165,000
• Loan interest rate 7.6 for 3 years
• Interest expense 29,260

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Cash Flow
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Annual Income Statement (after first year)
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The Van Den Berg An Experience to Remember