The Public Relations Society of America Foundation

1
The Public Relations Society of America
Foundation
2
2000 PRSA Foundation Board - Officers

• President
• Jean L. Farinelli, APR
• President
• Farinelli Consulting Group LLC
• Immediate Past President
• Joseph J. Curley, APR
• Partner/President
• Curley Pynn Public Relations Management, Inc.
• President-Elect
• E. Ronald Culp
• Senior Vice President, PR and Government Affairs
• Sears, Roebuck Co.

• Treasurer
• Thomas R. Martin
• Senior Vice President,
• Corporate Relations
• ITT Industries, Inc.
• Secretary
• Clarke L. Caywood
• Chair, Department of Integrated Marketing
  Communications
• Northwestern University

3
2000 PRSA Foundation Board - Trustees

• Reed B. Byrum, APR
• Director of Corporate PR
• EDS Communications
• William Doescher
• Senior Vice President and Chief
• Communications Officer
• Dunn Bradstreet Corporation
• David Grossman, APR
• Principal
• David Grossman Associates
• Mitch Head, APR, Fellow PRSA
• General Manager
• Golin/Harris International
• Maril Gagen MacDonald
• CEO
• MathaMacDonald LLC

• Joseph A. Vecchione, APR,
• Fellow PRSA
• Vice President, Public Relations
• The Prudential Insurance Co. of America (retired)
• Samuel L. Waltz Jr., APR,
• Fellow PRSA
• President
• Sam Waltz Associates Counsel
• Ex-Officio
• Stephen D. Pisinski, APR,
• Fellow PRSA
• President
• The Montgomery Group

4

• Satisfy the hunger
• to make a difference

5

• Contribute to
• society with thinking
• from the world of
• public relations

6

• Four programs that are transforming society

7
1. K.I.D.S. in a Drug-Free Society

• Teach parents of 11- to 13-year-olds how to talk
  with their kids about risky behaviors

8
The Role of Public Relations

• Drive a change in behavior parents begin talking
  with their children about substance abuse
• Grassroots campaigns recruit companies and build
  awareness
• Employee campaigns recruit parents and caretakers
  to enroll

9
2. The World Bank

• Ensure worthy programs take root and succeed
  globally

10
The Role of Public Relations

• Teach countries public relations skills to
  bolster the success of World Bank funded projects
  
• Assist World Bank in public audits of most
  important projects
• Increase the quantity and quality of local
  practitioners

11
3. Communications Career Academies

• Improve the quality
• of education in America

12
The Role of Public Relations

• Provide curriculum enrichment and PR mentors to
  help students select Public Relations as a
  college major
• Identify and link individual Communications
  Career Academies so teachers can share
  information

13
4. National Credibility Index

• Improve the quality of discussion on issues
  important to every family in the United States

14
The Role of Public Relations

• Identify credibility as a critical component in
  the successful transfer of information
• Counsel clients and organizations on how to
  deliver messages for maximum effectiveness

15

• Agent of change that unites these programs

16
The Public Relations Society of America
Foundation
17
Mission

• Contribute to society
• by applying thinking from the world of public
  relations

18
Method

• Launch major initiatives at the intersection of
  societys needs and the practice of public
  relations

19
Traditional Foundation Model

• Develop a broad mission statement
• Create an endowment
• Fund projects that fit the mission
• Market the findings to appropriate audiences
• Top down
• Not operational

20
The PRSA Foundation Model

• Focus on big picture issues
• Find sponsors with passion who will fund
• Move operationally to make it happen
• Utilize nationwide grass-roots resources of 113
  PRSA chapters and 6,000-member university student
  society
• Bottom-up approach
• Measurement and accountability

21
Ingredients for PRSA Foundation Success

• Engagement of the profession
• Financial support of PRSA members
• Corporate support of key initiatives
• Financial support from other foundations
• On-going communications

22
Financial Goals for the Next 3 Years

• Three-year goals of 2.5 million
• 500,000 this year
• 750,000 in 2001
• 1.25 million in 2002

23
We Need Your Support

• To contribute to society by applying thinking
  from the world of public relations, we need your
  contributions
• Major gifts to build an endowment for future
  programming
• Support for specific initiatives
• Annual general fund support

24
The Public Relations Society of America Foundation

• For more information contact
• Ray Gaulke
• PRSA Foundation
• 33 Irving Place
• New York, NY 10003
• direct 212.460.1400
• ray.gaulke_at_prsa.org