BEST WORKPLACE FOR WOMEN AWARD 20072008

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BEST WORKPLACE FOR WOMEN AWARD2007-2008
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Contents

• The Association of Womens Career Development in
  Hungary
• Best Workplace for Women Award 2007
• Objectives, patrons, and partners
• Call for participation 2007
• Awards and prizes
• Best Workplace for Women Award 2008

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The Association for Womens Career Development in
Hungary

• The goals of AWCDH
• to further the equality of women in the field of
  career development, and
• in the achievement of leading positions
• to communicate the EU-requirements and
• to promote the implementation of them
• to advance the dialogue between legislation,
  government, the profit- and non-profit sphere and
  academics as well as all potential stakeholders
  of AWCDH.
• www.womenscareer.hu

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Objectives

• The Association for Women's Career Development in
  Hungary acting upon the Roadmap for equality
  between women and men and the Lisbon Strategy of
  the European Union, and pursuing the objectives
  set at the UN's Fourth World Conference on Women,
  wishes to draw attention to the fact that the
  employment of women is not only an equality issue
  but is also an economic requisite for further
  development.
• We wish to inform stakeholders of the economic
  sphere about the advantages of equality projects.
• With "The Best Workplace for Women" Award we aim
  to map out the best practices that may be
  implemented by any company.

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Co-operating patrons and partners

• The main Patron of the Award is Mr. Vladimir
  Spidla, member of the European Commission
• Patrons are Dr. Zita Gurmai, MEP, Vice Chairwoman
  Vice-chairwoman of the Committee of Womens
  Rights and Gender Equality, Ms. Lívia Járóka, MEP
  
• Co-operating partners Ministry of Social Affairs
  and Labour State Secretariat for Equal
  Opportunities, ProcterGamble
• Other partners Hungarian Business Leaders Forum,
  University of Miskolc Faculty of Economic
  Sciences
• Media partners Figyelo, Nok Lapja,
  Világgazdaság, as well as other national and
  regional media

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Posters and advertising
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Criteria

• Companies operating in Hungary were invited to
  participate in two categories
• 50-250 employees
• over 250 employees
• participation in the survey for the award was
  free of charge
• Assessment criteria
• career opportunity, promotion
• opportunities to preserve health and well-being
• skill development opportunities
• reconciliation of work and private and family
  life
• the companies also presented their achievements
  in the field of CSR in their applications.
• The Evaluation Committee was chaired by Dr.
  Judit Demeter, Chairwoman of the Equal Treatment
  Authority. The 10 applications were evaluated
  based upon the employee and manager
  questionnaires, the complexity and the
  sustainability of the implemented actions.

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Conference and Award Ceremony

• "WOMEN ON THE LABOUR MARKET FOR COMPETITIVENESS
  AND DEVELOPMENT Conference
• The Award Ceremony of the BEST WORKPLACE FOR
  WOMEN 2007 was held as part of a Conference on
  21th February, 2008, in the Delegation Room of
  the Hungarian Parliament.

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The Award Winners

• 1st Prize dm Kft.
• 2nd Prize Paksi Atomeromu Zrt.
• 3rd Prize GE Hungary Zrt. Healthcare Division
• The Special Award by The Ministry of Social
  Affairs and Labour went to
• WEST Hungary Consulting Kft.
• The Nok Lapja Special Prize went to
• Budapest Bank
• The Világgazdaság Special Prize went to
• Pannon GSM Távközlési Zrt.

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Positive reception in the media

• The announcement of the Award generated curiosity
  in the media the weeklies Nok Lapja and Figyelo,
  and the daily paper Világgazdaság not only
  published the call for applications but also
  devoted quite a number of pages to the issues of
  womens equality and career opportunities
• The press was monitoring both the assessment of
  the applications and the Award Ceremony
• The Award Ceremony helped to bring the issues at
  hand into the center of media attention
• All press releases and articles dealing with the
  Award in an objective and supporting manner
• The Prize Winners drew on this positive, new
  message in their company communication as well,
  taking many opportunities to present and publish
  the message

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The Award in the media

• The following media featured news spots or issued
  articles about the Award
• Electronic press MTV, Duna TV, Klubrádió,
  Inforádió, Gazdasági Rádió, Kossuth Rádió
• Printed press Figyelo, Gyöngy, Hölgyvilág, Nok
  Lapja, Maxima, Kiskegyed etc.
• Internet portals HVG online, Nok Lapja Cafe,
  Figyelonet, Origo, Magyar Hirlap, Profession.hu
  etc.

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Awareness of Best Workplaces for Women

• During the application and award granting period
• 46 of women aged 20-60 (the target group)
• 32 of political decision makers aged 40-60
• 46 of economic decision makers aged 35-55
• read about the Best Workplace for Women Award and
  its results in the press.
• The Award was presented in the printed and
  electronic press for the total value of 50
  million forints.
• This value does not include the cost of press
  releases initiated by the Prize Winners
  themselves. (For instance, Budapest Bank was
  mentioned 28 times as one of the winners of the
  Award in the national press.)

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The New 2008 Award

• The Association of Womens Career Development in
  Hungary is calling for applications for the Best
  Workplace for Women Award in 2008, after the huge
  success of the 2007 Awards.
• The announcement of the 2008 Award 17 October,
  2008.
• As part of the Employment - Equality -
  Competitiveness International Conference in the
  Parliament
• Submission deadline January 2009
• Award ceremony March 2009

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Best Workplace for Women 2008 - Partners

• Ministry of Social Affairs and Labour
• Parliamentary Committee on Employment and Labour
• Procter and Gamble
• Media partners Világgazdaság, Figyelo, etc.
• Note under negotiation

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Media support

• Media support of the 2008 Award
• The announcement of the Award in the media (at
  least 3 times, on Internet portals through 3x3
  weeks nonstop)
• Preparation a report of the 2007 Award, possible
  interview with the 2007 Winners
• Raising awareness about topics related to womens
  career and equal opportunities in cooperation
  with the Association of Womens Career
  Development in Hungary
• Participation in the assessment process
• Press release about the Award Ceremony
• Press releases about equal opportunities programs
  implemented by the Winners
• Special Prizes

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Media support

• The Association of Womens Career Development in
  Hungary
• Executes the application process
• Organizes the Award Ceremony
• Assumes responsibility for the Awards
  professional quality and high technical standard
• Presents the logo of media supporters on its
  brochures and leaflets, and on its homepage
• Offers the possibility for granting special
  awards

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Contact

• Association for Womens Career Development in
  Hungary
• Andrea Ferenczi, President
• H-1118 Budapest, Ugron Gábor u. 28.Telephone
  00 36 1 319 5245Fax [phone]E-mail
  awcdh_at_t-online.huwww.noikarrier.hu/www.womensca
  reer.hu
• www.legjobbnoimunkahely.hu
• www.bestworkplaceforwomen.com