Commuter Friendly Workplace Award

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Commuter Friendly Workplace Award

• The role of peer pressure

Beth McKechnie Resource Conservation Manitoba TDM
Summit 2009
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Overview

• Commuter Friendly Workplace Award
• Recognizing / rewarding behaviour
• Application criteria
• Promotion
• 2009 judging results
• National designation / award

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(No Transcript)
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• Why create an award?
• Engage private sector
• Apply peer pressure
• Open door to providing services
• Inventory workplace offerings

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• Reward recognize behaviour
• Complements Commuter Challenge
• Key principle of Social Marketing
• Creates public awareness
• Increases TDM understanding at workplace level
• Generates ideas for further improvements

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• Application criteria
• Based on Best Workplaces for Commuters (U.S.) and
  Blue Skies Award (Calgary)
• Criteria categories
• Tracking and results
• Benefits
• Promotion
• Facilities
• Policies

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• Promotion
• Launched during CC 2008
• Ads and notices in
• Manitoba Business Magazine
• BIZ association newsletters
• Active Green e-newsletter
• Press releases, listservs
• CC 2009 coordinator packages
• Personal contact (key)

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• Judging Results 2009
• Mix of backgrounds for judges
• Jeffrey Hartry, Chair, Winnipeg Chamber of
  Commerce
• Barry Strike, EcoPass Program, Winnipeg Transit
• Kevin Miller, Co-chair, Bike to the Future
• Lindsay Irwin, Green Manitoba
• Kevin Nixon, AT Coordinator, City of Winnipeg
• Awards presented by MLA Jennifer Howard at CC
  2009 Luncheon at Fairmont Winnipeg

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• 2009 Award Recipients
• Gold MTS Allstream
• Silver Transport Canada, Prairie Northern
  Region
• Honourable Mentions
• Hornby Management
• Dillon Consulting

MLA Jennifer Howard presents Gold Award to Jeff
Curtis of MTS Allstream
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Our efforts are founded on strong corporate
support and the vital energy and ideas provided
by engaged employees. These come together as a
strong commitment to green commuting as an
integral part of our overall Green Plan. We look
forward to identifying and implementing more
green opportunities in the future. Aliana
Rozenek Chief Human Resources Officer MTS
Allstream
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• National Designation / Award
• Similar to Commuter Challenge local national
  competition
• Increases significance of award
• Appeals to large private sector companies
• ACT Canada involvement?
• Announce/present awards at TDM Summit?

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• Closing thoughts...
• Worthwhile effort
• Need to increase exposure
• Challenging without budget
• Provides a bit of a carrot
• Brings out competitive instinct

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Thank you! Beth McKechnie beth_at_resourceconservati
on.mb.ca [phone] Green Commuting
Initiatives Resource Conservation
Manitoba www.resourceconservation.mb.ca