Designing Effective Essays for the Business World

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Designing Effective Essaysfor the Business World
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Effective Business Communication

• Some guidelines for preparation
• Know your subject.
• Know your audience.
• authority (what they know)
• value (what they feel)
• Know your purpose.
• Know the contexts.
• background
• orientation
• history

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Effective Business Communication

• Some principles of development
• Clearly state your purpose/point/position.
• Follow corporate templates, or
• Follow the pyramid of organization
• main idea
• supporting discussion
• conclusion/recommendation/evaluation

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Effective Business Communication

• Some principles of style
• Start fast.
• Write simply and directly.
• Choose the active voice (of verbs).
• Use technical terminology and jargon
  sparingly.
• Avoid emotional or biased language.
• Use numbers, bullets, and descriptive
  headings.
• Use graphs, charts, and other illustrations.