ConsumerCitizenFood Relationship: Future Developments

1
Consumer/Citizen-Food RelationshipFuture
Developments

• IAMA Food and Agribusiness Forum
• 15 June 2004

2
Aspects of Food Trends

• Health
• Obesity
• Social Issues
• Safety
• Real
• Perceived

3
Aspects of Food Trends

• Taste
• Cost
• Image
• Ethnic Foods
• Culture, Comfort Habit

4
How do we.

• deal with conflicts between these aspects?
• predict which trends will grow?
• effectively communicate to the public?
• 'promote' trends?