Fairtrade Coffee Launch Tobys Estate Coffees

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Fair Trade Communities
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Fair Trade Communities

• Overview
• Role of other organisations
• Role of councils
• The six goals
• Benefits and costs
• Where to next

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Fair Trade Communities

• FTAANZ initiative to promote fair trade
• Certificate awarded to participating
  organisations by FTAANZ to recognise their
  progress against goals
• Guidelines and support for participants
• Enables participating organisations to meet
  sustainability and CSR goals
• Local Councils
• Central Role
• Universities
• Workplaces
• Schools
• Faith Groups

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Fair Trade Communities Workplaces, Schools,
Faith Groups

• Goal 1 Switch to Fairtrade certified tea and
  coffee
• Goal 2 Promote fair trade
• FTAANZ can supply resources
• Put up a poster
• Staff newsletter
• Support Councils initiative
• Fair Trade Fortnight
• Apply to FTAANZ for recognition
• FTAANZ provides a certificate of recognition,
  promotional materials, resources and information
• Small application fee used for fair trade
  promotion

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Fair Trade Communities - Councils

• Fair Trade Communities based on UK Fairtrade
  Towns initiative
• First Fairtrade Town in UK in 2000
• Currently 149 Fairtrade Towns in UK
• A further 238 working towards Fairtrade status
• In Australia, City of Yarra (Victoria) is the
  first Fair Trade Community

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Fair Trade Communities - Councils

• Internal commitment to fair trade
• Council Resolution
• Use of Fairtrade certified products
• Promote fair trade in broader community
• Community steering group
• Linkage with other participants (workplaces,
  schools, churches, universities)

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Goal 1

• 1. Council resolution supporting fair trade
• Commitment to fair trade
• Involvement in Fair Trade Communities
• Use of Fairtrade certified tea / coffee

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Goal 2

• 2. Community Steering Group
• Council representative
• Community representatives, eg schools,
  businesses, churches, others
• Meets to develop goals and strategies
• Submits application to FTAANZ for recognition as
  Fair Trade Community
• Ongoing implementation and monitoring

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Goal 3

• 3. Increase availability of fair trade products
• General target 1 retail outlet per 5000
  population (flexible to reflect council
  environment)
• Cafes, specialty shops, supermarkets
• Focus on Fairtrade certified products
• Non-certified fair trade products eg crafts may
  be included toward target
• Production of local fair trade directory
  (optional)

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Goal 4

• 4. Use of Fairtrade certified products
• Target workplaces, schools, churches
• Encourage organisations to participate in FTCs by
  signing up with FTAANZ
• Encourage organisations to display promo material
  available from FTAANZ

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Goal 5

• 5. Media Coverage
• Attract media coverage and popular support for
  initiative
• Local papers, internal newsletters, community
  papers

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Goal 6

• 6. Progress Goals
• Ensures growth of program
• Increased targets
• Increased public awareness
• Other projects

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Benefits for Council

• Positive publicity
• Enables council to meet environmental and social
  responsibility requirements
• Develop ethical sustainable business sector
• Support for local businesses
• Increased consumer awareness
• Community involvement
• Staff and community morale

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Costs

• Some Fairtrade certified products more expensive
  than conventionally traded counterparts
• Admin fee applied by FTAANZ, ranges from 350 -
  1200
• Cost of promotions
• Staff time for officer on steering group

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Where to next

• Council resolution
• Switch to Fairtrade
• Establish steering group
• Determine current position against goals
• Set targets and develop strategies
• Apply to FTAANZ

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We can help

• Procurement Guide
• Promo materials
• Resources information
• www.fairtrade.com.au
• aust_at_fta.org.au
• Tel [phone]

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Converting your council

• Convert your workplace, church or school first
• Research
• Find out what retailers are stocking fair trade
  products and what organisations are using them
  this will give the council it needs for its Goals
  3 and 4
• Find other organisations who are participating in
  Fair Trade Communities FTAANZ can help connect
  you
• Make a joint approach to your council
• Link up with other organisations that have
  converted to fair trade
• This will give the council a ready-made steering
  group