The interaction of Shopbots and Pricebots - PowerPoint PPT Presentation

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The interaction of Shopbots and Pricebots

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agents that automatically search the ... GT: using information about buyers ... 1. When a MY seller is involved in a DF or GT population, it outplays them ... – PowerPoint PPT presentation

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Title: The interaction of Shopbots and Pricebots


1
The interaction of Shopbots and Pricebots
  • Xin Sui
  • Nov 30, 2006

2
Shopbots
  • Shopbots
  • agents that automatically search the internet
    for goods and/or services on behalf of consumers
    (minimize costs for comsumer)

http//www.pricescan.com
3
Shopbots
  • How shopbots affect sellers?
  • if a seller doesnt adjust their goods prices
    according to its competitors , they may
    experience decreased sales and may give ground to
    its competitors.
  • Its better for sellers to reprice their goods as
    quickly as possible

4
Pricebot
  • Pricebot Economically-motivated agents that set
    prices so as to maximize the profits of the
    sellers.
  • The paper shopbots and pricebots conducted
    several experiments. Three strategies were
    considered.
  • GT using information about buyers
  • MY using information about buyers and its
    competitors prices
  • DF not use information about buyers and its
    competitors prices
  • 1. When a MY seller is involved in a DF or GT
    population, it outplays them
  • 2. Faster price-setter earns more profit than
    others.

5
Pricebots need shopbots
  • The strategy of Pricebots may most likely needs
    the knowledge of competitors prices. How to get
    such info? shopbots.
  • Where to get shopbots?
  • If the sellers build shopbots by themselves
  • Overload their competitors web sites, so their
    accesses will be prevented by their competitors
  • if the sellers use shopbots provided by other
    companies
  • Overload shopbots, hinder human buyers, so their
    accesses will be prevented by those shopbots

6
What is the solution
  • Charging for price information service
  • For shopbot, charging pricebots for price
    information
  • For sellers, charging shopbot for price
    information
  • Is there any other solution?

7
Discussion
  • What kind of sellers will get more money by
    selling price information?
  • What kind of sellers will acquire less price
    information so that pay less money on it?
  • Is the money by selling information fee earned by
    a seller less than that it pay for acquiring
    price information?
  • If less, does the difference between them
    increase the price of their goods or reduce its
    profits?
  • If more, does the difference between them
    increase its profits?
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