Putting the

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Putting the Rapid in Product Development

• Patti Bao Vivek Rao
• Berkeley Innovation
• innovation.berkeley.edu

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Roadmap
Invention
You Develop a Successful Product
Need finding
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Caveman fight fire?
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Caveman learn?
TRENDS!
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Trends of Evolution

• 1940s Genrich Altschuller studies gt200,000
  patents

Object segmentation
Dynamization
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Trends of Evolution
?
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Trends Exercise

• Each group get a box
• Arrange each item in trend order
• Brainstorm future products in the trend
• Each group explain to the class
• Whats your trend?
• Whats coming next?

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Trends It Works!

• Samsungs Technology Innovation Center 100
  Million annual savings
• Rotary compressor design 10 Million 9 patents

http//www.imeche.org.uk/manufacturing/a5_triz_mum
bo_jumbo.asp TRIZCON2005, the annual conference
of the Altshuller Institute, in Brighton, MI
USA, April 2005.
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But

• More inventive better product?

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The Bridge Need Finding

• People dont want Trends they want their needs
  met.
• Find out what people need develop a better
  product

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Need Finding
Interviews
How do I find out what people need?
Observation
Personas
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Observation

• Do you poke n squeeze meat before you buy it?

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Observation
Do you look both ways when you cross the street?
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Observation
Activities
Environment
Interactions
Objects
Users
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Personas

• User profile to make design decisions
• BIs Better Bin project

Patrick could care less about recycling Jons
interested, but too lazy Cecilia uses the current
system Laurels an eco-activist
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Recap

• Trends of Evolution A systematic method of
  technological innovation
• Need-finding
• Interviews
• Observation Revealing things people wouldnt say
• Personas Developing user information to make
  design decisions

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• Now its YOUR TURN.
• Take an idea through the entire product
  development process in two days.

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The Problem
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What will you tackle?

• 10 minute brainstorm on box problems
• Write down everything you can think of

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How will you tackle it?

• 5 minutes to plan need-finding
• Each group, develop 5 personas different users,
  different experiences
• Each group, bring in some evidence of
  need-finding Interview, photograph, observe!

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ASSIGNMENT

• Photos, testimonials , AEIOU notes from
  observations of takeout box users
• Come up with 5 personas per group
• You do not need to turn this in but you will be
  using it for prototyping!
• Be ready for the GOOP!

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Acknowledgements

• Jono Hey
• Alan Van Pelt
• The entire Berkeley Innovation team

innovation.berkeley.edu