I GOTTA HAVE MORE COWBELL: GETTING READY FOR D3

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I GOTTA HAVE MORE COWBELL GETTING READY FOR D3

• M. Piczak
• March 2006

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D2 MANY THINGS DONE WELL

• CIP
• Statements
• Competition Description
• T of C
• Values
• Binding
• Target market research
• Background/description

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HOWEVER

• SWOT (research, discussion, citations)
• Mission shorter
• Vision ST/LT
• Competition ANALYSIS
• Organization of report
• No fixed asset purchases beyond year 1?
• No copying directly from modules

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MORE HOWEVER

• No need to show thought process in decisions made
  (eg accounting software)
• Unrealistic assumptions re. growth (eg 200K in
  sales grow to 1M after 1 year and on to 5M in 5
  years)
• Sentence structure
• Introducing major sections

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HOWEVER PART III

• Visio diagrams scaled
• T of C
• Page numbering
• Questionnaire
• SWOT 2-3 times
• Each segment needs 4Ps
• 3rd person
• Executive Summary cuts AX 4 subplans providing
  highlights

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FOR D3

• Hand in only the feedback sheet
• Each point on feedback sheet receives a checkmark
  signifying consideration/fix
• Properly bound
• D3 last look for presentation worthiness
• Major things to add are finished web, financial
  narrative, ops plan
• Dress up tables
• Make positioning statement prominent

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COMPUTER SKILLS 10 THINGS
What gets evaluated is

• Invoice
• Questionnaire
• Fax cover sheet
• Flyer
• Web site

• T of C
• Page numbering
• H F usage
• Tables
• Brochure

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Guess what... I got a fever. And the only
prescription, is more cowbell.
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Guess what...
The end