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A1262432804ytMDh

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Being en ter pris ing. is marked by an independent energetic spirit and by ... a matter of months, what was trendy became pass , and Shibuya girl's attention wandered. ... – PowerPoint PPT presentation

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Title: A1262432804ytMDh


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Being enterprising is marked by an
independent energetic spirit and by readiness to
undertake a task or experiment Innovation
Is the introduction of something new and/or a
new idea, method (i.e. way of doing and looking
at things), or device An entrepreneur is
one who organizes, manages, and assumes the risks
of a business or enterprise
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Science Innovation
Enterprise (not necessarily
entrepreneurship)
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International and Japanese companies alike
ignore the Shibuya girl at their peril because
what she likes has an uncanny habit of catching
on not only among teenagers, but also with more
sober, older generations she is Japans
trendsetter for technology FT, 12 Oct 2005
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Vodafone learned this lesson the hard way. The
UK based mobile phone company, once the darling
of Shibuya girl, was just a few years ago a
market leader in Japan failed to spend enough
money keeping Shibuya girl happy.... Within a
matter of months, what was trendy became passé,
and Shibuya girl's attention wandered. Partly as
a result, Vodafone's sales have foundered the
company lost 60,000 subscribers in January 2005
alone, the biggest fall of any mobile phone
company in a single month. FT, 12 Oct 2005
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