Greenhouse

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Greenhouse

• Market Economy
• AGENDA
• Michael Porters Market Model
• The value Chain
• Market Analysis
• Marketing Planning

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Greenhouse
Supplier A
Supplier B
Supplier C
Supplier D
Michael Porters market
The Substitutes
The Market
Competitor C
Competitor A
YOUR COMPANY
Competitor B
Competitor D
Distributors
1
5
3
4
2
7
6
The Invader
CUSTOMERS END USERS
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Greenhouse

• Michael Porters
• Five Forces
• Supplier Power
• Buyer Power
• Competitive Rivalry
• Threat of Substitution
• Threat of New Entry

http//www.quickmba.com/strategy/porter.shtml
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Greenhouse
The Value Chain

Supplier Company
Distributor End User
Value Creation
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Greenhouse

• Market Analysis
• Research
• Who are the customers and the decision makers?
• Where are they how many? (Demographicals)
• How much do they buy? (T/O in the market
  trend)
• Any important market drivers?
• Competitors
• Suppliers
• Distributers channels
• The value chain
• Analysis by MP5F conclusions

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Greenhouse

• Marketing Plan
• Execution
• Preconditions for starting sales.
• Activities to be concluded before going to
  market
• Ressources needed (heads, facilites etc.)
• Time schedule
• Budget
• Monitoring and adjustment systems

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Greenhouse
This stuff is a central part of the business plan!