Innovative Methods For a Traditional Market

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Data Mining at Yello

• Innovative Methods For a Traditional Market

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Outline

• The German Electricity Market
• The Yello
• Data Mining Issues
• Data The Complicated Part of Data Mining
• Churn and Pricing People Leave After Price
  Increase
• Market Research Do Understand the Customers
• Direct Mailing Targeting the Right People
• Bad Payers Identify and Quantify the Risks
• CRM Campaigns Be Kind to Achieve Loyalty