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Innovative Methods For a Traditional Market

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Andreas Stadie/Produktmanagement Strom und IT, * Data Mining at Yello. Innovative Methods For a Traditional Market. Andreas Stadie/Produktmanagement Strom und IT, ... – PowerPoint PPT presentation

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Title: Innovative Methods For a Traditional Market


1
Data Mining at Yello
  • Innovative Methods For a Traditional Market

2
Outline
  • The German Electricity Market
  • The Yello
  • Data Mining Issues
  • Data The Complicated Part of Data Mining
  • Churn and Pricing People Leave After Price
    Increase
  • Market Research Do Understand the Customers
  • Direct Mailing Targeting the Right People
  • Bad Payers Identify and Quantify the Risks
  • CRM Campaigns Be Kind to Achieve Loyalty
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