JA Be Entrepreneurial

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JA Be Entrepreneurial

• Entrepreneurship Education Forum
• Norfolk, Virginia
• November 9, 2009
• John Box
• Senior Vice President, Education
• JA Worldwide

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JA Be Entrepreneurial
Office of Justice Programs U.S. Department of
Justice
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JA Be Entrepreneurial

• Program Basics
• Designed for high school students.
• Seven, 45 minute, volunteer-led sessions.
• Additional Resources including
• Supplemental lessons
• On-Your-Own Activities for students
• Podcasts
• Business Plan Challenge

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JA Be Entrepreneurial

• Program Goal
• By developing the essential components
• of a business plan, JA Be Entrepreneurial
  challenges students to start creating
• a functional business plan while still in
• high school.

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JA Be Entrepreneurial

• Program Objectives
• Following participation in the program, students
  will be able to
• Recognize characteristics and practices of
  successful entrepreneurs.
• Evaluate an entrepreneurial idea based on
  product, customer, and competitive-advantage
  criteria.
• Demonstrate business-planning skills for venture
  start-up, marketing, financing, management, and
  ethical decision-making.

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JA Be Entrepreneurial

• Session One Overview
• Introduction to Entrepreneurship
• Students are introduced to the elements of
  successful business start-ups, myths and facts
  about entrepreneurship, and early product
  development.

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JA Be Entrepreneurial

• Session Two Overview
• Whats My Business?
• Students continue to develop their product or
  service idea by analyzing various sources of
  successful entrepreneurial ventures, culminating
  in their selection of a product or service as the
  basis of their business plan.

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JA Be Entrepreneurial

• Session Three Overview
• Whos My Customer?
• Students examine how market needs and
  demographics contribute to successful
  entrepreneurial ventures.

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JA Be Entrepreneurial

• Session Four Overview
• Whats My Advantage?
• Students learn the importance of intentionally
  selecting and applying competitive advantages to
  an entrepreneurial venture.

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JA Be Entrepreneurial

• Session Five Overview
• Competitive Advantages
• Students apply competitive advantages to
  entrepreneurial ventures.

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JA Be Entrepreneurial

• Session Six Overview
• Ethics Are Good For Business
• Students learn to anticipate ethical dilemmas and
  consider consequences in making ethical business
  decisions.

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JA Be Entrepreneurial
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JA Be Entrepreneurial

• Session Seven Overview
• The Business Plan
• Students apply the six elements of successful
  start-ups to their products and services.

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JA Be Entrepreneurial
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JA Be Entrepreneurial

• Downloadable Resources
• On the JA Be Entrepreneurial program page at
  ja.org, the following are downloadable
• Four, full-length supplemental sessions related
  to entrepreneurship, following business
• start-up.
• Podcasts, highlighting real entrepreneurs and
  successful start-up decisions.
• Practical and motivational On Your Own
  activities.

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JA Be Entrepreneurial

• The Business Plan Challenge
• The Business Plan Challenge is designed to
  assist young entrepreneurs bridge the gap between
  business planning and actual start-up, through a
  business plan competition culminating in an
  entrepreneurial expert panel.

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Thank you!