Marketing 101

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Marketing 101

• Learning About our Users

Allyson Washburn Brigham Young University ULA
Annual Conference May 17-18, 2006 St. George, UT
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Testing a Web Site

• New web page
• Usability Test
• Tasks
• Use of Results

3
Survey

• Purpose
• Random sample
• Undergraduates, graduates, university
  faculty/staff
• Length

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Focus Groups

• Purpose
• Number and composition
• Results
• Additional information

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Usability Testing

• Process
• Tool
• Scenario based tasks
• Video
• Data analysis

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Old Web Page
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New Web Page