Jesse Herron Dustin Ashby

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Jesse Herron Dustin Ashby
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Overview
360 Sports Marketing LLC
A marketing company aimed at delivering
world-class sports entertainment through the
integration of radio, print, internet and live
event management. We leverage our entertainment
offering to isolate a targeted consumer group,
presenting a unique marketing value proposition
for prospective sponsors and affiliates.
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Overview
Our Marketing Mediums
Fantasy Sports
Sports Radio
Sports Management
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Overview
Our Marketing Mediums
Fantasy Sports
Sports Radio
Sports Management
-- Events / Contests -- On-line Resources
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Fantasy Sports
Fantasy Sports
-- Events / Contests -- On-line Resources
Collegiate Fantasy Challenge
Fantasy Scholastics
Fantasy Football and related web sites providing
information, advice and additional services.
National Collegiate Fantasy Football Challenge
designed to raise money for local charities while
building a customer base for the WCOFF or similar
event.
National Annual High-Stakes Fantasy Football
Event.
Establishment and proliferation of fantasy
football as an educational tool, particularly in
the field of mathematics.
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Fantasy Football Websites
Fantasy Sports

• Fantasy Football Websites
• www.gridironfantasysports.com
• Fantasy Information Content / Resource
• Online Contests / Games
• Fantasy Contest Participation
• Free, but registration required
• Premium Expert Advice content
• www.baseballmafia.com
• Fantasy Baseball Information Content / Resource
• Free, but registration required
• Premium Expert Advice content

-- Events / Contests -- On-line Resources
Fantasy Football and related websites providing
information, advice and additional services.
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High-Stakes Fantasy Football
Fantasy Sports
-- Events / Contests -- On-line Resource

• We Will Participate in the Market in 1 of 2 ways
• Acquisition of WCOFF
• Been in Negotiation for two months
• Acquisition Price 2.4million 575k earnout
• Launch of The GridIron Fantasy Championship
• Establish premium position in the marketplace
• Adjust format for more commercial appeal (TV)

National Annual High-Stakes Fantasy Football
Event.
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High-Stakes Fantasy Football
Fantasy Sports
-- Events / Contests -- On-line Resources
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OUTSIDE MONEY

• Options to acquire newly issued shares equal to
  15 additional fully diluted ownership at a
  strike price equal to the initial investment.
  Exercised option proceeds will go to the company.
• Option to acquire a further 20 from Pinto et al
  (on a pro rata basis) at fair market value after
  three years from date of purchase.
• Right of First Refusal on any remaining portion
  of the Company.

National Annual High-Stakes Fantasy Football
Event.
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High-Stakes Fantasy Football
Fantasy Sports
World Championship of Fantasy Football
When September 8. 2007 Where Las Vegas
Nevada Who 100 fantasy football
enthusiasts How Contestants divided into
12-team leagues in live 20-round drafts held
simultaneously Why The Most Prized Title in
Fantasy Sports
-- Events / Contests -- On-line Resources
National Annual High-Stakes Fantasy Football
Event.
Entry Fee 1,750 Grand Prize 500,000
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Collegiate Fantasy Challenge
Fantasy Sports

• National Collegiate Fantasy Football Challenge or
  equivalent Satellite Fantasy Football Challenge
• Promote Charity Fundraising
• Develop High-Stakes Market
• Provide access to significant demographic
• Student Government or Club to provide labor
• GridIron to provide marketing and draft materials

-- Events / Contests -- On-line Resources
Collegiate Fantasy Challenge

• Entry Fee between 220 and 360 (WCOFF vs. US)
• League Prize Free Entry to WCOFF or The
  GridIron
• Campus Championship
• National Collegiate Championship

National Collegiate Fantasy Football Challenge
designed to raise money for local charities while
building a customer base for the WCOFF or similar
event.
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Fantasy Scholastics
Fantasy Sports

• Partnership with Dan Flockhart
• Dan Flockhart, Author of Fantasy Football and
  Mathematics
• Fantasy Football to Promote Mathematics
• Provide On-Line Resource
• Co-Develop Educational Materials

-- Events / Contests -- On-line Resources

• Develop High-Profile Charity League
• Team up under-privileged with local C-level
  executives
• Monies to support education initiative
• Drive interaction outside of current environment,
  mentoring program

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Overview
Our Marketing Mediums
Sports Management
Sports Radio
Fantasy Sports
-- Brokered Radio -- Sports Content -- Integrated
Marketing --Web sites --Dynamic
Content Email
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Sports Radio
Sports Radio
-- Brokered Radio -- Sports Content -- Integrated
Marketing
Saturday Sports Show10a-12p

• Weekly Radio Show on 1380 ESPN.
• Also featuring
• Back Nine website
• Back Nine magazine
• Back Nine Golf Tour

• Morning Drive 1380 ESPN Sports talk show(7a-9a,
  Mon-Fri)
• Featuring
• Jeff Vernetti
• Jeff Gordon
• Max Leinwand

Weekly Fantasy Sports radio show on 1380
ESPN Featuring Jeff Vernetti and Gridiron
Fantasy experts

• Saturday all-sports show
• Featuring
• Dave Greene
• Dan ONeill
• Jay Randolph Jr.

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Sports Edge

• Morning Drive Radio Show
• Monday thru Friday, 7a 9am
• Broadcast on 1380 ESPN
• Host Jeff Vernetti
• Co-host Jeff Gordon, St. Louis Post Dispatch
• Co-host Max Leinwand, Fox Sports Midwest
• Includes show website www.espnsportsedge.com to
  be used as list generation and marketing tool for
  Fantasy Football initiative

Morning Drive sports talk radio show on 1380 ESPN
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ESPN Back Nine

• Golf Radio Show
• Host Dustin Ashby
• Special Guest Dan ONeill
• Co-host Gateway Section PGA Professionals and
  Executive Director
• Broadcast on 1380 ESPN
• Interactive web site featuring local and national
  golf coverage
• Podcast available on www.espnbacknine.com
• Back Nine Golf Tour (10 events in 2007)

• Weekly Radio Show on 1380 ESPN.
• Also featuring
• Back Nine website
• Back Nine magazine
• Amateur Golf Tour

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Fantasy Sports Power Hour

• Fantasy Sports Radio Show
• Host Jeff Vernetti
• Special guests to include Baseball Mafia and
  GridIron Fantasy Sports experts
• Broadcast on 1380 ESPN
• Podcast available on www.fantasysportspowerhour.c
  om or supporting website

Weekly Fantasy Sports radio show on 1380 ESPN
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Fantasy Sports Power Hour

• Saturday Sports Show
• Host Dave Greene
• Co-host Dan ONeill
• Co-host Jay Randolph Jr.
• Broadcast on 1380 ESPN

Saturday Sports Show
Weekly Sports Show broadcast on 1380 ESPN,
Saturday 10a 12p
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Syndicated Radio

• Syndicated Radio
• Fantasy Sports Power Hour and Back Nine radio
  shows syndicated in markets as negotiated
• Radio distribution will consist of a either a
  brokered or paid content relationship
• Target radio stations featuring an All-Sports
  format in NFL markets

Regional and National syndication of Golf and
Fantasy Football radio
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Overview
Our Marketing Mediums
Fantasy Sports
Sports Radio
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Fantasy Sports Management

• Baseball Mafia
• Coalition of Fantasy Baseball Elite
• Website Services
• www.baseballmafia.com
• Free content to drive NFBC customer base
• Premium High-End Content
• Football Mafia
• Coalition of Fantasy Football Elite
• Website Services
• www.gridironmafia.com
• Free content to drive WCOFF customer base
• Premium High-End Content
• Agent Services for Top-Players
• Represent talent to facilitate radio, television,
  print and web site engagements.

GridIron Mafia
Coalition of the Greatest Players and
Personalities in Fantasy Baseball
Coalition of the Greatest Players and
Personalities in Fantasy Football
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Integrated Marketing
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360 Sports Marketing
The Sports EdgeWeb site
Marketing Module
The Back NineWeb site
The Back NineGolf Tour
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Investors

• Jesse Herron
• 7 Years with Newell Rubbermaid in various
  executive level positions currently CFO for 2
  billion Office Products Segment
• Nationally ranked Fantasy Football talent and
  currently ranked 38 in the world by FFReview.com
• 5 Year participant in various High-Stakes Fantasy
  Sports events with a tremendous track record of
  success
• Fantasy Football Expert for Fantasy Sports Power
  Hour Radio Show in St. Louis market

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Investors

• Dustin Ashby
• 8 Years general management experience in rapidly
  growing start-up operation in the hospitality
  industry (WingHaven Country Club, St. Louis, MO).
  
• 5 year participant in high stakes fantasy
  baseball event with excellent track record of
  success.
• Currently participants in 2 Sports Radio Shows in
  St. Louis the ESPN Back Nine and the Fantasy
  Sports Power Hour.

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Title of Slide Here
Management Team

• Jeff Vernetti
• Winner of the 1380 ESPN Dream Job competition,
  including over 100 applicants competing in a
  series of broadcasting challenges.
• Host of numerous radio shows, including the
  Sports Edge and Fantasy Sports Power Hour
• St. Louis Rams traveling reporter
• Contributor to football and baseball coverage for
  1380 ESPN
• Promotions Director, 1380 ESPN