Announcing the 2006 UMR survey of public opinion: A chance to hear what consumers say about privacy in business

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Announcing the 2006 UMR survey of public
opinion A chance to hear what consumers say
about privacy in business
Marie Shroff Privacy Commissioner, New Zealand
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Key Points from the UMR Survey

• High levels of public concern about individual
  privacy
• Privacy climbs to sixth major issue out of nine
• Over 80 pinpoint the internet and business as
  key areas of concern
• 85 of those under 30 believe NZ needs a Privacy
  Commission
• 93 consider good business privacy practices
• as important as efficiency, and product quality
  and service
• more important than convenience

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Concerns with Business Information Handling
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Importance of Business Privacy Practices
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Conclusions from New Zealand Consumers

• Aware of privacy practices that create privacy
  pollution
• Consistent concerns over business issues
• Similar views across the urban and rural divide,
  different age groups, and lifestyles
• Reward good business practices with their trust
• Good privacy is good for business