Avoid Whitewash Really Evaluate

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Avoid Whitewash Really Evaluate!

• Colin William, ATM-S

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To Get Started

• Evaluate me!

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Question for You

• Why do we evaluate?

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Why Do We Evaluate?

• From The Art of Effective Evaluation
• Motivation
• Recognize improvement
• Reinforce desire
• Facilitate learning
• Help in development of courage to speak

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SoAnother Question for You

• Whats whitewashing?
• Whats wrong with it?

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So

• Whats wrong with it?
• Impedes future motivation
• Impedes future improvement
• Self esteem is earned, not given
• It doesnt facilitate learning for either the
  speaker or other club members
• This can hurt membership

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Question for you

• What are some of the causes of whitewashing in
  evaluations?

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Causes of Whitewash

• Emotional issues
• Not wanting to hurt someones feelings
• Club culture

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Causes of Whitewash

• Educational issues
• Lack of communication between speaker and
  evaluator
• Lack of good examples
• What is constructive criticism?
• Lack of feedback

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Causes of Whitewash

• Perhaps the main cause
• Its easier!
• So, we need to work on evaluation

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What is a Good Evaluation?

• From The Art of Effective Evaluation
• Show that you care
• Suit your evaluation to the speaker
• Learn the speaker's objectives
• Listen actively
• Personalize language

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Avoiding Whitewash

• Things to do before the meeting
• Things to do the day of the speech
• Things to do within the evaluation
• Things to do on an ongoing basis

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Before the Meeting

• Talk with the speaker
• Find out what theyre working on
• Read the manual
• Speech description and objectives
• Past evaluator notes

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The Day of the Speech

• Touch base again with the speaker
• Announce brief objectives before speech
• Gives everyone a chance to listen actively
• Plan how youll take notes
• I divide a sheet of paper into 6 areas content
  intro/conclusion/structure physical/voice/gesture
  s language points to grow and a sixth area to
  outline the eval
• These can be altered according to speech
  objectives
• Check in with speaker after the meeting

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Within the Evaluation

• Construct evaluation so as to not start or finish
  with any criticisms
• Think of criticism not just in terms of things
  they did wrong, but also in terms of ways the
  speech could be (even) better
• Discuss the speakers progress based on past
  speeches and evaluations
• Adapt to their level as a speaker

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Within the Evaluation

• Use positive, constructive language
• From The Art of Effective Evaluation
• Avoid you should, you failed to, etc.
• Use constructive language
• I suggest
• Your next speech could have more impact if
• A technique I have found useful is
• I like referring to points to grow

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Within the Evaluation

• Focus on objectives, but dont forget other
  aspects of the speaking experience
• What you saw/heard/felt
• Organization/transitions
• Intro and conclusion
• Gestures and movement
• Type of language they used
• Confidence and demeanor

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On an Ongoing Basis

• Seek feedback on your evaluations
• Consider an evaluation mentor
• Actively listen to others evaluations
• Make sure your club uses the General Evaluator
  role to provide feedback on evaluations
• Seek feedback from TMs who leave, to ensure that
  club evaluations were not the problem

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Any Questions?
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So, Evaluate Me!

• Forget the positives, give me constructive
  criticism in a positive, supportive way

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For More Information

• Check out the Success/Communication Series
  module on The Art of Effective Evaluation
• A paper copy of this presentation is on the front
  desk
• You can leave me your email address if youd like
  an electronic copy