Samsung YOUniverse Project. ?????? Samsung YOUniverse.

1
Samsung YOUniverse Project. ?????? Samsung
YOUniverse.
2

• Task
• To create Samsung mobile users database in
  Ukraine.
• Solution
• Samsung YOUniverse. Locally developed and
  executed loyalty program that allows mobile users
  to get more out of their lifes.
• Results
• The number of registered users exceeded 3 of
  estimated Samsung mobile owners which is one of
  top worlds results.
• ??????
• ??????? ???? ?????? ????????????? ??????????
  ?????????? Samsung.
• ???????
• Samsung YOUniverse ??????????????
  ????????????? ? ????????????? ?????????
  ??????????, ??????????? ????????????? ?????????
  ????????? ???????? ?????? ?? ?????.
• ??????????
• ?????????? ?????????????????? ?????????????
  ????????? 3 ?? ?????????? ?????????? ?????????
  ????????? Samsung, ??? ???????? ????? ?? ??????
  ??????????? ? ????.

3
Why is this project worth award

• Its more than ad, its an act thanks to the
  campaign idea people get a real benfit from the
  brand.
• Its a powerfull yet simple idea, developed
  entirely in Ukraine and it has a chance to be
  adapted in other countries.
• Its beautifully crafted Poster and leaflet
  voted among top ten designs by Samsung.
• Its highly effective.

4
?????? ?????? ??????? ???????

• ??? ?????? ??? ???????, ??? ????????? ?????????
  ???????? ???? ???????? ???????? ?????? ?? ??????.
  
• ??? ??????? ? ????????????? ??????? ????,
  ????????? ????????????? ? ???????, ????? ????
  ???????????? ? ?????? ???????.
• ???? ????????? ??????????? ?????? ? ?????? ????
  ?????? ? ??????? ?????? ???????? Samsung.
• ???????? ????? ??????????.

5
The idea is encapsulated in the word
"YOUniverse,and explained with a subline
"Imagine everythings rolling around you". This
poster was a first contact point in point of
sales. It translates the idea visually.
???? ??????????? ? ????? YOUniverse ?
??????????? ? ???????????? ?????????, ??? ???
????????????? ?????? ????. ???? ?????? ????
?????? ?????? ???????? ? ????????????? ?
????????? Samsung. ?? ???????? ???? ????????
?????????.
6
After seeing a poster, customers were approached
with leaflets to get to know better about what
YOUniverse is
????? ????, ??? ??????????? ?????? ??????, ??
?????????? ???????????? ? ????????, ? ???????
???????????? ???? YOUniverse.
7
Inside the brochure, one can find a foldable
map of his YOUniverse, instructing how to make
it more personal with the help of Samsung.
?????? ??????? ????? ????? ????????? ?????
????????? YOUniverse, ??????? ????????, ???
Samsung ??????????????? ??? ? ??????? ??????????
????????????.
8
Even advanced Samsung mobile users could
discovered the tips, they would never expect they
exist. Indeed, it was a call to action to join
Samsung community to get even more and socialize
???? ?????????? ???????????? ??????????
?????????? Samsung ?????? ??? ???? ?????, ?
????????????? ???? ??? ?????? ?? ???????????.
????? ???????????? ? ?????????? ? ??????????
Samsung, ????? ???????? ??? ?????? ?? ????? ?
???????
9
That made users get ready to fill a simple data
sheet
??? ?????????????? ????????????? ? ??????????
??????? ??????
10
and get immediately rewarded with possibilty of
instant use of YOUniverse loyality card. We
called it your ticket to YOUniverse.
? ????????????????? ????????? ???????, ? ????
??????????? ??????????? ???????????
?????????????? ????????? Samsung ?????????
???????? ?????????? ????????????? ?????? ?
YOUniverse.
11
The program was highly effective and got together
a large group of users. Its now being extended
on friend gets friend basis. As the next step
Samsung YOUniverse community will start
contacting, virtually and in real on regular
basis. Its fun!
????????? ????? ????? ??????????? ???
?????????? ????????? ?????????????. ???????
?????? ???????????? ?? ???????? ?????? ???????
??????. ????????? ????? YOUniverse ??????
??????????? ????? ??????????? ??????????
?????????? ????????? ??? ???????????, ??? ?
????????. ??? ???????!