Grand River Hospital

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Grand River Hospital
Kitchener, Ontario
Occupational Health
Staff Breast Screening Program
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Program Launch
Media Release
Staff Breast Screening Program
Program Tools
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Staff Breast Screening Program
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Breast Screening

• A Grand River Hospital
• Staff Benefit Program

Shirley Proctor Jane
Stacey Occupational Health Team Lead,
Mammography
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Wellness Program Initiatives

• Program concept started with research through
• Canadian Healthy Workplace Council

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Review of Workplace Wellness Programs

• Type of wellness initiatives that any company
  targets depends on the composition of the
  workforce

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GRH Wellness Initiative

• We have 2580 employees at GRH
• 2277 employees are female

88 female
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Breast Cancer
Best wellness initiative for women?

• Breast cancer is the most frequently diagnosed
  cancer in women
• Breast cancer is ranked as the second most common
  cause of cancer death in women

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Breast Cancer

• The average Ontario woman has a 1 in 9
  chance of developing breast cancer in her
  lifetime.
• GRH has 2277 female employees.

253 will develop breast cancer
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Breast Cancer
Major Risk Factor?

• Major risk factor is being female and growing
  older
• 75 of breast cancers are diagnosed in women 50
  years and older

GRH has 667 female employees over the age of 50
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Best protection is regular Breast Screening

• GRH Ontario Breast Screening Affiliate

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OBSP

• Province-wide breast screening program funded by
  our provincial government
• Program encourages family physician referral
• Patients can also self refer a huge benefit for
  women in any area without a family physician
• To qualify, you must be 50 years of age or older,
  with no previous breast cancer and no breast
  implants

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OBSP Statistics

• For every 100 women screened at OBSP,
• 11 are referred for further tests
• 1 in 11 women referred for further tests will
  have breast cancer
• 75 of breast cancers diagnosed at OBSP are lymph
  node negative

Breast cancer death rates are reduced through
regular breast screening!
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Campaign Poster Design
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How does the program work?

• Any GRH employee over the age of 50 can call
  extension 3932 to join the staff program
• Any GRH employee who is a breast cancer survivor,
  regardless of their age are included in the
  program (must have referral from family
  physician)
• Any male GRH staff members can invite their wife
  or significant other to participate
• Upon completion of their initial screening
  appointment, they are asked to fill out our staff
  satisfaction survey
• After handing in their survey they are given a
  gift certificate and the GRH breast cancer pin to
  promote the staff program

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Goals and Objectives

• To educate staff on the importance of
  regular breast screening and early detection and
  to raise awareness of breast health.

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Goals and Objectives

• To track outcome statistics and the impact on
  Grand River Hospital's
• long-term disability costs.

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Goals and Objectives

• To survey participating staff and track results
  regarding their satisfaction with the staff
  program.

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Goals and Objectives
Tools for Success

• To attain 50 of eligible staff participation in
  the program.

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Benefits of GRH Breast Screening

• Save lives
• Reduce GRH loss due to sick time

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Benefits of GRH Breast Screening

• Retention of skilled labour
• Effective Recruitment tool

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Benefits of GRH Breast Screening

• Employee Support
• Increase interaction between departments
• Medical Imaging partnered with Occupational
  Health can take the lead to focus on staff breast
  health

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GRH CHALLENGE!
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How do you develop your program?

• Approach Occupational Health with your program
  idea
• Promote the concept to your senior management
  team
• Present the idea to hospital managers for support
• Develop a media campaign, pick your tools for
  success
• Plan your program launch - make it fun - be
  creative, draw attention to your program

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jane_stacey_at_grhosp.on.ca
Corporate challenge?
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Corporate challenge?

• Once you have developed your staff breast
  screening program the possibilities are endless!
• Take this concept and sell it outside your
  institution.

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Program Launch
Media Release
Staff Breast Screening Program
Program Tools
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Program Tools
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PROGRAM TOOLS

• Develop tools to support your program

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Poster Design

• Key program messages should be on your poster.
• Use the familiar faces of your own staff members
  in your advertisement.

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Create a Symbol

• Grand River Hospital
• Breast Cancer Pin
• Pink ribbon design incorporated with the
• GRH lotus flower!

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Choose your incentive

• GRH offers a 25.00 gift certificate incentive to
  employees that participate in the program, funded
  by Occupational Health
• A local restaurant chain was chosen to give back
  to the community

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Recruitment Letters

• A letter was sent to all referring physicians to
  explain the concept of our new staff breast
  screening program.
• GRH encourages physician support for our program.

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Recruitment Letters

• All employees who qualify for our staff program
  received an invitational letter in the mail the
  day before our program launch.

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Staff Satisfaction Survey

• All participating staff members are asked to
  fill out the satisfaction survey before they
  receive their gift certificate and pin.

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Tracking Program results

• The breast screening results will be tracked
  through a separate GRH OBSP database
• Staff satisfaction with the program, and how
  well we meet our program goals and objectives are
  measured through a staff satisfaction survey

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Continuing Compliance

• Already participating staff members will be
  captured at their next screening appointment
  within the first two years of our program launch
• Every month, the Grand River Hospital OBSP
  database is updated for staff eligibility as
  staff members begin to meet the criteria

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Grand River Success Story!

• The afternoon we launched our program, our
  bookings staff took 38 calls from staff members
  to book their appointments.
• After two weeks, we had already booked our 100th
  staff member!
• and the phone is still ringing.

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Program Launch
Media Release
Staff Breast Screening Program
Program Tools
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Media Release
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MEDIA RELEASE
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GRH Staff Breast Screening

• Advertise your program in all hospital newsletters

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Invite Local Media

• Invite the media to your launch event. Some
  clients called for an appointment because they
  saw the picture in the paper!

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NCBC Newsletter

• Our program was featured in the National
  Consortium of Breast Centers (NCBC) April
  Newsletter, distributed to over 800 breast
  centers across North America.

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GRH OBSP Infomercial

• Develop a presentation that can be used at all
  hospital Health Fairs.
• Our presentation ran continuously in the
  cafeteria the day of our program launch.

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Recruitment letters

• Invitation letters for staff can be sent out
  regularly as reminders for staff to join your
  program
• .

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Program Launch
Media Release
Staff Breast Screening Program
Program Tools
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Program Launch
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PROGRAM LAUNCH
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Program Launch

• Pick your date
• Pick your theme
• We chose Feb 15th to launch the program and used
  red hearts and pink ribbons for our Valentines
  Day theme!

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Time your Recruitment Letters

• All employees who qualify for the staff
  program received an invitation letter in the mail
  the day before our program launch.

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Decorate around your theme

• Table decorations

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Refreshments
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Pink Pep Rally theme

• Our launch began with a fun and energetic
• Pink Pep Rally
• All medical imaging staff were encouraged to
  wear the colour pink on the day of our launch.

Think Pink was our slogan !
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Pink Pep Rally theme

• We assembled our march line in Medical Imaging
  and explained rally instructions.

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The rally march begins!
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Entering the cafeteria
To the song by Shania Twain Man I feel like a
Woman!
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A sea of pink moves in for the program launch!
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The OBSP cheerleaders
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OBSP Cheerleaders

• Our OBSP cheerleaders were an energetic group
  from medical imaging
• This creative bunch designed an OBSP cheer to
  perform at our launch complete with novelty bras
  and pink accents to compliment their attire
• They practiced for two weeks before our launch
  and concluded they never had had so much fun on
  the job

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OBSP theme song

• Two of the cheerleaders sang the OBSP theme
  song (to the tune of YMCA) providing candid
  commentary while the other four cheerleaders
  performed the OBSP actions
• complete with participation from the crowd!

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Launch program

• A short program of speeches followed to explain
  the program to staff members

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Launch Wrap-up

• Our launch concluded with handing out pink
  ribbon cupcakes to all staff members.
• Our GRH OBSP presentation played for the
  remainder of the lunch hour while staff members
  visited the display tables for information.

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For the breast health of our staff members!