Oranges

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Oranges

• Presented byRichard Tormey

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Oranges Harvest Time-Frame Growing Regions

• CA is the place you want to be for all your
  orange needs.
• FL is 2nd largest producer of oranges in the
  world after Brazil
• California grows oranges year round
• Two main varieties Navels Valencia.

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Navel Valencia Orange Varieties

• Navel varieties
• Dream Navels
• Late Lane Navels
• Bahia
• Valencia varieties
• Campbells
• Cutters
• Olindas

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Fruit Calendar Characteristics

• Valencia characteristics
• Thin skinned
• Nearly seedless
• Excellent juicer
• Season is May - October
• Navel characteristics
• Seedless
• Best eating
• Season is December March.

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Diet Nutrition

• Excellent source of Vitamin C
• Vitamin C may also protect against heart disease.

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Brix Firmness

• Brix count is a term for sugar levels
• Oranges are between 8-14 acceptable
• Firmness recommended force
• Oranges are between 1.5-2.0

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Retail vs. Sun Rich Quality
Retailers are using what is referred to as a US1
fruit, and we at Sun Rich are buying US2 fruit.

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US1 fruit vs. US2 fruit

• Retailers purchase US1 fruit
• Display purposes
• Same size
• Shape color
• US2 fruit
• Off sizing
• Miss-shapes
• Off colored

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Vendors 3rd Party Audits

• In 2005 Sun Rich had 2 major vendor now in 2006
  we have 4 different vendors.
• Sun Rich has 3rd Party Audits

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History

• In 1841, William Wilfskill planted the first
  orange tree in Los Angeles. Although he was
  almost laughed out of town for even thinking of
  selling oranges, he persevered. He sold oranges
  to gold rush miners and with the completion of
  the transcontinental railroad, shipped them to
  St. Louis in 1877, and the California citrus
  business was off and running.
• In 1873, Eliza Tibbets, was given three branches
  of an orange variety from Brazil, by an official
  of the U.S. Department of Agriculture. By 1878
  she had three fruit-bearing trees and had started
  the navel orange industry in Riverside,
  California. Today, we're all eating descendants
  of the Washington navel she developed, and one of
  the three original trees she started with is
  still alive and bearing fruit.
• It takes 5 years from planting of a new orange
  tree to the bearing of the first piece of fruit.

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Trivia

• Brazil is the world leader in volume and total
  citrus production followed by the USA with FL
  second
• CA, TX, AZ only other U.S. orange-producing
  states of note
• USA gets imports primarily from Australia.

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Questions???
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And Now The New Sun Rich Facility Presented
by Dan OConnell