Web Marketing

1
Web Marketing

• Presented By
• Neela Joshi

2
Web Marketing?

• Web Marketing is the marketing of products or
  services over the Internet
• ties together creative and technical aspects of
  the Internet, including design, development,
  advertising, and sales.
• also refers to the placement of media along
  different stages of the customer engagement
  cycle through
• (Ref wikipedia.com)

3
Web Marketing?

• search engine marketing (SEM)
• search engine optimization (SEO)
• banner ads on specific websites
• e-mail marketing

4
Business models

• Internet marketing is associated with several
  business models
• e-commerce goods are sold directly to consumers
  or businesses, eg amazon.com
• publishing the sale of advertising,eg google
• lead-based websites an organization generates
  value by acquiring sales leads from its website.
• (Ref wikipedia.com)

5
Advantages

• inexpensive when compared to the ratio of cost
  against the reach of the target audience
• Large number of audience
• Easier
• Less time
• Internet marketing campaign can be traced,
  measured, and tested
• (Ref wikipedia.com)

6
Limitations

• Low-speed Internet connections are another
  barrier
• From the buyer's perspective, the inability of
  shoppers to touch, smell, taste
• insufficient ability to measure impact, lack of
  internal capability, and difficulty convincing
  senior management
• (Ref wikipedia.com)

7
Security concerns

• important both to companies and consumers that
  participate in online business
• concern that consumers have with e-commerce
  merchants is whether or not they will receive
  exactly what they purchase
• (Ref wikipedia.com)

8
Effects on industries

• Internet marketing has had a large impact on
  several previously retail-oriented industries
  including music, film, pharmaceuticals, banking
  etc
• In the music industry, many consumers have been
  purchasing and downloading music
• http//oneredpaperclip.blogspot.com/2005/11/press.
  html

9
Search Engine Strategies

• Write a Page Title
• Write a Description and Keyword META Tag

10
Search Engine Strategies

• Include Your Keywords in Header Tags H1, H2, H3.
• Make Sure Your Keywords Are in the First
  Paragraph of Your Body Text
• Use Keywords in Hyperlinks
• (Ref wikipedia.com)

11
Search Engine Strategies

• Make Your Navigation System Search Engine
  Friendly
• Submit Your Webpage URL to Search Engines
• (http//www.google.com/addurl/?continue/add
  url)
• (http//webmaster.live.com/)
• Fine-tune with Search Engine Optimization
• Promote Your Local Business on the Internet

12
Linking Strategies

• Submit Your Site to Key Directories
• http//www.bluepearlwebsolutions.com/pages/submit
  ting-directories-2.html)
• Submit Your Site to Industry Sites and
  Specialized Directories
• Request Reciprocal Links
• http//www.linkalizer.com
• Write Articles for Others to Use in their
  Newsletters
• Begin a Business Blog
• Write Articles for Others to Use in their
  Newsletters.
• Issue News Releases
• (Ref wikipedia.com)

13
E-Mail Strategies

• install a "Signature" in your E-Mail Program
• Publish an E-Mail Newsletter
• Send Offers to Your Visitors and Customers.
• Rent targeted e-mail lists
• (Ref wikipedia.com)

14
Miscellaneous Strategies

• Promote Your Site in Online Forums and Blogs
• Devise Viral Marketing Promotion Techniques
• Announce a Contest
• Ask Visitors to Bookmark Your Site
• Exchange Ads with Complementary Businesses
• (Ref wikipedia.com)

15
Paid Advertising Strategies

• Buy a Text Ad in an E-Mail Newsletter
• Begin an Affiliate Program
• Pay Per Click (PPC) ads with Yahoo Search
  Marketing (formerly Overture) (www.wilsonweb.com/a
  fd/overture.htm) and Google AdWords
• List Your Products with Shopping Comparison Bots
  and Auction Sites
• (Ref wikipedia.com)

16

• Thank You !!!!