Expert Panel

1
(No Transcript)
2
Expert Panel
3
Topics for discussion

• Why Accessories
• Accessories Operations at Falmouth Toyota
• Accessory Sales at Toyota Motors, Boston
• Panel Q A
• Lessons Learned
• Setting up to Market Accessories

4
(No Transcript)
5
Its Time to Accessorize!

• 10 of the 40 Billion accessories and
• aftermarket parts market is sold through
• auto dealerships.
• 75 of Customers Surveyed prefer to
• buy Accessories from Dealers
• 92 new car buyers will buy accessories
• within 90 days of making that vehicle
• purchase.
• 61 spends more than 1500
• Consumers typically buy that accessory
• from and have it installed at a third-
• party reseller and installer

6
In these challenging times, dealers are looking
for new ways to draw traffic to their dealerships
and generate additional revenue "Accessorizing
does both." It is the dealer who does
something different beyond price that attracts
customers attention, Ellen McKoy, Senior
Director of Dealer Relations, SEMA
7
Accessories Operations AtFalmouth Toyota

• Situated on MacArthur Boulevard in the town of
  Bourne on Cape Cod, Falmouth Toyota has been
  owned by Tom Murphy since 1982.
• From its humble beginnings on Route 28 in East
  Falmouth, Falmouth Toyota has grown into one of
  the New England Region's premier Toyota
  dealerships.

Bob Andrews Parts Service Director Falmouth
Toyota
Mike ONeil Accessory Manager Falmouth Toyota
8
Lessons Learned

• Three Main Factors that helped
• Falmouth Toyota increase
• Accessory Sales goals
• Right Tools
• Management Focus
• Proper Training

Bob Andrews Parts Service Director Falmouth
Toyota
Mike ONeil Accessory Manager Falmouth Toyota
9
Accessories Operations At Toyota Motor Sales,
Boston

• Boston Region for TMS covers ME, NH, VT, MA and
  RI.
• There are 72 Toyota dealers in the region
• 102,000 vehicles sold in 2008
• 1 Region in US for parts sales achieving the
  highest percentage of objective for year to date
  2009.

10
Lessons Learned

• Dealer has to be Committed to sell Accessories.
  They have to believe that Accessories offer huge
  profits.
• If you ask for the sale you will get it.

11
Q A with the Panel
12
Summary of Lessons Learned

• Dealers have to be committed. OEMs should help
  dealers get in the business of Accessory sales.
• If you ask properly and have tools to present in
  the right manner you will sell a lot of
  Accessories.
• Offering Accessories not only helps in more
  business, it provides a very positive
  conversation compared to vehicle repairs that
  customers hate to talk about in Service.

13
(No Transcript)
14
Accessory Sales 1- Day
Accessories offer 50 to 70 profit
margins. Guarantee 100 ROI or your money back.
15
Profit Machine
The report above is an excerpt from one of our
clients and shows you only the total number of
Prius cars sold for the month and the figures
represent accessory sales from the showroom sales
alone.
16
Introduction to AOA

• PRODUCT - AOA Virtual Showroom, enables you to
  sell tens of thousands of accessories using a web
  based system without the need for expensive
  build-out of kiosks or showrooms.
• PRESENTATION - AOA gives your Customers the
  ability to virtually add or remove accessories,
  instantly view them on their vehicle of choice,
  and make their decision in minutes.
• POWER - AOA gives you access to your own Admin
  Control Panel, enabling you to select the
  Accessories you want to sell and the Prices you
  want to sell them for.
• PROCESS AOA provides you with complete business
  consultation including Process Maps, Training,
  Follow up, Advanced Courses and Point-Of-Sale
  Collateral Material so you can concentrate on
  Sales.

17
AOA Success Stories
Sun ToyotaYesterday, Stephanie Wall and
Jennifer Rodgers came to Sun Toyota to launch AOA
and WOW! What a team, sir.Together, those
ladies swiftly and proficiently trained,
motivated, and befriended our staff in such a
manner that had me and the rest of our dealership
very proud of our decision to do business with
izmocars.com!I look forward to being yet again
a pilot store for a new web based product and
continuing to report sales increases because of
it to S.E.T.I would be happy to be a reference
to any dealership on behalf of AOA and would
gladly endorse the professionalism and courtesy
that your staff employ.Michael
ChaparroInternet DepartmentSun Toyota
18
(No Transcript)
19
Schedule Demo Today

• The first 3 Demos scheduled
• get a free iPod Shuffle

Schedule Now!
20
Questions? Please Contact Sidney Haider Vice
President 415-694-6006 Email sidney_at_izmocars.com