Title: Team 1: Target
1Team 1 Target
Connie Bailey Lora Altizer Travis Skeens Daniel
Adkins
2Fast, Fun and Friendly.
3Fast Facts
- Target is the second largest retailer in the
United States - The median shopper is 46 with an average income
of 55,000 - 80 of shoppers are women
- Leader in innovation
- Leader in technology
4The Beginning
- J.L. Hudsons Company established 1873
- Specialized in Mens clothing
- Innovative policies on return privileges and
price marking
5The Beginning, Continued
- Daytons Dry Goods established 1903
- Offered liberal credit
- 1918 worth 1 million
- Changed name to Dayton Foundation
- 1946 initiated the policy to give back 5 of its
annual profits - 1962 opened the first Target store
- 1966 went public
6Dayton Hudson Corporation
- 1969 George Dayton merged with J.L. Hudson
- Formed a new corporation Dayton Hudson
Corporation - All stores renamed to Dayton-Hudson
- 1974 redesigned all Target stores
- Same layout, product placement
- 1 year later, Target was the number 1 revenue
producer
7- The first Target store opened in 1962 in
Roseville, Minnesota - Introduced a new concept for retailing
neighborhood discount shopping - 1968 bulls eye logo redesigned
- So successful the parent company, Dayton Hudson
Corporation, renamed itself to Target Corporation
in 2000
8Target Expansion
- Mervyns
- Purchased in 1979
- Sold in 2004
- Marshall Fields
- Purchased in 1990
- Sold in 2004
9Expanding within
- SuperTarget
- Target Greatland
10Expanding
- target.direct
- Rivertown Trading Company
- Signals and Wireless catalogs
- Associated Merchandising Company
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12External Factor Evaluation Matrix (EFE)
- Kmart Wal-Mart
Target - Opportunities Weight Rating Score
Rating Score Rating Score - Internet shopping .11 1
.11 3 .33 2
.22 - Pharmacy .11 2 .22
4 .44 2 .22 - Financial Services-
- (credit cards) .11 3
.33 3 .33 3
.33 - Outdoor furniture .06 3
.18 3 .18 2
.12 - Specialty toys .05 3
.15 4 .20 2
.10 - Commercial Interiors .07 3
.21 2 .14 4
.28 - Globalization .11 3
.33 4 .44 2
.22 - Threats
- Decreased Customer
- Spending .08 2 .16
3 .24 2 .16 - Increased Costs .08 1
.08 4 .32 1
.08 - Ecommerce .11 1 .11
3 .33 2 .22 - Competition .11 1 .11
4 .44 2 .22 - TOTAL 1.00 1.99
3.39 2.17
13Internal Factor Evaluation Matrix (IFE)
- Kmart Wal-Mart
Target - Weaknesses Weight Rating Score
Rating Score Rating Score - Financial Challenges from
- Economy, operating
- environment discontinued
- operations .10 1 .10
3 .30 2 .20 - Increased Economies of
- Scale .14 2 .28 4
.56 2 .28 - Expansion Pace (growth
- Orientation) .14 3 .42
4 .56 2 .28 - Competition .14 1 .14
4 .56 3 .42 - Strengths
- Corporate citizenship .06 2 .12
4 .24 4 .24 - Broad Market Base .14 3 .42
4 .56 2 .28 - Reputation .14 1 .14 3
.42 2 .28 - Product Diversity .14 3
.42 4 .42 2 .28 - TOTAL 1.00
2.04 3.62
2.26
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15Weaknesses
- Financial Challenges
- Increased Economies of Scale Costs
- Expansion Pace
16External Threats
- Competition
- -Domestic
- -Global
- Higher Prices
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18Competitive Matrix
SCORE Category
Rating Kmart
Wal-Mart Target Advertising
0.20 3
3 4 Global expansion 0.20 3
4 2 Price Competitiveness 0.10 3
4 3 Financial Position 0.15
2 4 3 Product Quality 0.10
2 3 4 Customer Loyalty 0.10
2 3 3 Market Share 0.05 1
3 3 Management Practices 0.10
2 3 3
- The most critical success factor would be
advertising with a weighted score of 0.20 - The next critical success factor is global
expansion with a weighted score of 0.20 - Price competitiveness and financial position are
ranked next on the competitive profile matrix
with a weighted score of 0.10 and 0.15 - Product quality and customer loyalty is found on
the competitive profile matrix to have a weighted
score of 0.10 for each - Last critical success factors are market share
and management- each with a rating of 0.05 and
0.10
19Liquidity Ratios
- Current Ratio 13,922/8,220 1.69
- Acid Test (13,922-5,384)/8,220 1.04
- Working Capital 13,922-8,220 5,702,000
- Cash Ratio (2,245885.60)/8,220 .38
20Leverage Ratios
- Debt Ratio 9,538/32,293 .29
- Debt-to-Equity 9,538/13,029 .73
- Long Term Debt to Equity 9,034/13,029 .69
21Activity Ratios
- Inventory Turnover 46,839/5,384 8.7
- Days Sales Outstanding 5,069/(46,839/360) 39
- Total Asset Turnover 46,539/32,293 1.45
22Profitability Ratios
- Gross Profit Margin (46,839-31,445)/46,839
32.9 - Return on Assets 3,031/32,293 9.39
- Return on Equity 3,031/13,029 23.3
- Operating Profit Margin 3,601/46,839 7.7
- Net Profit Margin 4.47
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24Outer Space and Matrix the Movie
25S.P.A.C.E. Matrix
- Financial Strengths (FS)
- Competitive Advantage (CA)
- Industry Strengths (IS)
- Environmental Stability (ES)
26S.P.A.C.E. Matrix Graph
27Start Something
28Existing Objectives and Strategies
- Innovative Design and Quality
- Creative advertising and Great Corp. Citizen
- Keep Leaders, Members, and Guests happy
- Global Expansion
29Strategy Recommendations
- Continue the unique advertising
- Continue to invest in RD for creating innovative
products - Continue to compete with Wal-Mart
30Summary and Conclusion
- Target is the Pepsi of Retail
- Best Mascot?
- In conclusion