Threeprong Communications Strategy

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Three-prongCommunicationsStrategy

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Key Messages Occupant Protection
Communications Goals

• Criminal Justice

• Child Passenger Safety

• Social Norming

   
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Key Messages Impaired Driving
Communications Goals

• Criminal Justice

• Designated Driver
• Intervention
• BAC Education

• Youth

   
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Core Calendar Opportunities
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Upcoming Mobilizations

• 2003
• CIOT Nov 17 30
• YDDYL Dec 19 Jan 4
• 2004
• CIOT May 24 June 6
• State Determined Summer
• YDDYL Dec 17 Jan 2