North Carolina State University

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North Carolina State University
Mascot Sculpture and Fundraising Project
Case Study
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• Wolfpack Turf A new monument in bronze by
  master sculptor Dick Idol
• Commissioned as a new, everlasting symbol of NC
  State athletics.
• 28 feet tall
• 6 wolves at 2X life-size (about the size of a
  horse)
• Running waterfalls
• Special lighting effects

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Dick Idols Wolfpack
Turf Completed May 2003
Six wolves standing guard over
Carter-Finley Stadium. Each wolf exhibiting a
unique characteristic of the NC State athlete.

• Courage
• Confidence
• Passion
• Pride
• Strength
• Spirit

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Fundraising Part 1
1 Dedicating Donor for Main Monument

• Exclusive, permanent recognition on a plaque on
  the main monument
• Donor Committed October, 2002
• 2 million

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Fundraising Part 2
1 Dedicating Donor for Each of 6
Individual Wolf Monuments

• 1 wolf statue at 2X life-size placed at each of 3
  stadium entrances and at 3 other on-campus
  locations TBD
• 1 per year starting in 2004
• Exclusive, permanent recognition on a plaque on 1
  wolf monument
• Each dedicating donor pays 250,000

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1
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Main Monument
Pride 10.5 feet tall 4 foot pedestal 14.5
feet
Dedicating Donor Plaque
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Fundraising Part 3
Sales of Bronze Reproductions of Wolfpack Turf

• Limited edition of 100
• Museum quality bronze sculptures individually
  signed and numbered for private or corporate art
  collections
• 7 feet tall on wooden pedestal, 850 lbs.
• Buyers also receive
• Permanent name recognition on a Jumbo brick in
  monument courtyard at stadium
• Invitation to a VIP dinner/reception with AD, Lee
  Fowler head football coach, Chuck Amato and
  artist, Dick Idol
• Framed and signed photo of buyer along with
  Fowler, Amato and Idol in front of monument.
• 25,000 each (Cost to NCSU 12,500)

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Fundraising Part 4
Sales of Bronze Reproductions of Individual Wolves
Courage
Passion

• Limited edition of 100 of each wolf
• Museum quality bronze sculptures individually
  signed and numbered for private or corporate art
  collections
• ¼ life-size (approx. 14 high, 18 lbs.)
• Buyers also receive
• Permanent name recognition on a small brick in
  monument courtyard at stadium
• 2,995 each (Cost to NCSU 1,495)

Confidence
Spirit
Strength
Pride
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Fundraising Part 5
Sales of Resin Reproductions of Individual Wolves
Courage
Passion

• Collectibles (Not investment-quality art)
• Unlimited editions
• Cold cast in resin, painted to resemble a bronze
  finish
• 1/5 life-size
• 295 each (Cost to NCSU 100)

Confidence
Spirit
Strength
Pride
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Fundraising Projections
Cost of Main Monument -650,000 Cost of 6
Individual Wolf Monuments -400,000 1
Dedicating Donor for Wolfpack Turf
(Sold) 2,000,000 6 Dedicating Donors for
Individual Wolves 1,500,000 (1 per year
starting in 2004) 100 Bronze Reproductions of
Wolfpack Turf 1,237,500
Revenues of 2,500,000 minus cost
of 1,262,500 (12,500 ea. X 101) 600 Bronze
Reproductions of Individual Wolves
900,000 Revenues of
1,797,000 minus cost of 897,000 (1,495 ea. X
600) 600 Resin Reproductions of Wolfpack Turf
117,000
Revenues of 177,000 minus cost of 60,000 (100
ea. X 600) TOTAL PROFIT 4,704,500
This number represents projected sales in years
1-3 only. With an unlimited amount of resin wolf
reproductions, sales will be ongoing for decades
to come.
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What Theyre Saying
3/17/03
The effort has already raised more than 2
million.
The Wolfpack Club is projecting profits of more
than 3 million for scholarships.
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What Theyre Saying
Raleigh News Observer
NC States football program has a lot to howl
about
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What Theyre Saying
Greensboro News Record 5/19/03
When Florida State coach Bobby Bowden got a
sneak preview of N.C. States new Murphy Football
Center this spring, he was impressed even before
he entered the building. I like the wolves,
Bowden said, referring to the 42-foot monument,
featuring six wolves, that looms over the plaza
in front of the main entrance.
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What Theyre Saying
Greensboro News Record 5/19/03
The recruiting pitch begins with those wolves
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Appropriate for Any-Sized Schools
In fact, the 2003 senior class at Green Hope High
School in Cary, NC raised 40,000 in
dedication rights and left a bronze falcon
sculpture as their permanent legacy to their
school
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Turnkey Project Management and Fulfillment
As exclusive sales agents for Dick Idol Ventures,
LLC, WHCo helps plan and manage each project
from its inception. Once a school decides to
commission a Dick Idol monument, WHCo provides a
marketing plan for dedication rights and
reproduction sales to alumni, fans, students,
parents and corporate supporters. We help you
implement that plan and we stay with you every
step of the way. WHCo also provides complete
fulfillment of all bronze and resin reproduction
sales through a secure e-commerce site. In an
easy 3-minute process, customers order on-line
with credit cards and we arrange for the
sculptures to be drop-shipped directly to their
homes or offices. We also provide customer
service to answer any questions and take
telephone orders Mondays through Fridays 900 AM
to 500 PM so your supporters are assured a
pleasant shopping experience. And no hassles for
your staff!
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Recommended Marketing Initiatives

• Complete public relations efforts to both
  regional and national media spearheaded by WHCo
  (No cost to university)
• University staff to approach major donors and
  corporate supporters (WHCo will
  create sales presentations)
• Ads for reproduction sales in all possible
  university media
  (Responsibility of university)
• University/Athletic Dept newsletter or magazine
• Scoreboard/PA announcements during games
• Game programs
• In-game television and radio if possible
• Letters from AD and/or coaches to alumni,
  parents, STHs and corporate supporters

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About the Artist
Nationally acclaimed as one of the most talented
sculptors, painters and creators of wildlife art
today, Dick Idol is also regarded as one of
Americas premier outdoorsmen. He has
spent thirty years as a professional guide,
naturalist, writer, editor, public speaker,
conservationist, photographer, woodsman and
co-founder of North American Whitetail Magazine.
Dicks strongest passion, and perhaps his
greatest talent, was awakened in 1994 with the
completion of his first bronze sculpture of a
whitetail deer. His unparalleled body of artwork
since, including more than 40 bronze editions,
more bronze Ultra monumental sculptures than
any living artist and numerous paintings and
drawings, has established him as a true American
Master. Although most of Dicks sculptures are
purchased solely as works of art, an exceptional
business model was developed that allows
universities and other organizations to
commission world-class bronze monuments to serve
as icons of their school or group and to raise
significant funds through the sale of bronze and
resin reproductions to alumni, fans, students,
parents and corporate supporters.
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Subject Matter and Pricing
Although Dick Idol is one of the worlds foremost
experts on North American wildlife, his first
love was whitetail deer. His early commissions
were almost entirely for sculptures of
whitetails. In the past few years, Mr. Idol has
been able to show his talent for creating bronze
masterpieces of different animals. He is adept
at sculpting almost any subject including
Antelopes Badgers Bearcats Beavers Blue
Jays Bobcats Broncos Buffaloes/Bisons Bulldogs Bul
ls Cardinals Chargers Cougars
Moose Mountain Lions Mustangs Owls Panthers Rams S
harks Stallions Terriers Tigers Wildcats Wolverine
s Wolves And More
Coyotes Deer Ducks Eagles Falcons Foxes Hawks Huma
ns Huskies Jaguars Leopards Lions Marlins
Mr. Idols monuments can include special water,
lighting and audio effects if desired and range
in price from less than 10,000 to more than 1
million depending upon the size, subject and
effects.
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Examples of Dick Idols Sculptures
Autumn Legends Owatonna, MN.

• 3 times life-size, 26 ft. tall, 16,000 lbs.
• Limited Edition of 1

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Dream Buck
Perhaps the largest single mammal ever created in
the U.S. utilizing the traditional lost wax
casting method.  With matching drop tines,
tremendous tine lengths, massive beams, and all
the character in the world, this is a buck of
which legends are born. 

• Four times life-size, 20 feet tall
• Unveiled Nov. 2, 2001 at the American National
  Fish Wildlife Museum, Springfield, MO
• Limited Edition of 1

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Hawk
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Autumn Ritual
An impressive sculpture that shows a majestic
whitetail deer in a natural pose in the great
outdoors.
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Dancing Whitetails Series
A dramatic sculpture of eight whitetail deer in
three separate but complimentary scenes standing
15 feet tall situated in moving water within four
hundred feet of man-made streams.  "Interactive
effects" including water dripping from lifted
hooves, jet sprays of water suggesting the
splashes of running deer, and underwater lighting
creating a "dancing of light" movement across the
sculptures have been combined to create one of
our era's most dramatic wildlife monuments.
Monarchs Challenge
Monarchs Pursuit
Monarchs Touch
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Mountain Lion
Elk
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Whitetail
Grizzly Bear
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Moose
Rams
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Lion (Model in Progress)
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Other Examples of Dick Idol Monuments
Fetchin Labrador Retriever
John Thomas Founder of Thomasville, NC 10 feet
tall
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Other Examples of Dick Idol Monuments
Canyon Thunder Sketch for West Texas AM
University
Storm Dancer
Mr. Idol is adept at sculpting all living
creatures including humans, fish, reptiles,
amphibians and mammals of all species in
realistic, lifelike poses to capture exactly the
effect you desire.
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Bronze, cast in the traditional lost-wax method
is impervious to the elements, virtually
indestructible and will last for hundreds, if not
thousands of years.
Apollo, Roman 6th Century BC
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We look forward to working with you to create a
world-class, one-of-a-kind mascot sculpture and
fundraising project for your school. For more
information, please contact Lee Hollmann
112 E. Hargett Street Suite 201 Raleigh, NC
27601 [phone] lee_at_whandco.com