DCIA P2P Summit LA Jeff Richards Vice President, Digital Content Services

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DCIA P2P Summit LAJeff RichardsVice
President, Digital Content Services
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Highlights

1. Market View
2. Challenges
3. Opportunities

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Why VeriSign and P2P?

• More than 1.5B invested in digital content over
  the last 4 years
• The brand behind the brand in mobile and
  broadband
• Aggressively embrace new technologies and markets
• Sit in the middle of more than 25B Internet
  transactions every day

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Content Delivery Networks An Evolution

• 1st Generation CDN

2nd Generation CDN
3rd Generation CDN
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Market View

• A burst of positive coverage in 2007
• Butpublic perception remains mixed
• The market needs what P2P can deliver
• Legitimate, secure P2P is (quietly) taking hold

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Long Form Content The Next Wave

• The market is moving towards adoption of long
  form content distribution over the Internet
• US trails UK by 12 months
• See iTunes, Sky, Channel4, BBC
• 20 million downloads, 1 million users
• Why?
• Any content, any time, anywhere
• Why isnt it moving faster?
• Economics
• Monetization
• Syndication
• Advertising

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Challenges

• Public perception
• Raising the profile of legitimate P2P
• Traffic Shaping
• Business models and economics

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Opportunities

• Deliver a stellar consumer experience
• Continue to drive innovation
• Help _______ make money

If each US household downloaded one 1080i
resolution television episode from the Internet,
we estimate it would represent almost as much
data traffic as the CDN market leader delivered
in all of 2006. - Credit Suisse First Boston
report, April 9th, 2007
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Thank YouJeff RichardsVice President, Digital
Content Servicesjrichards_at_verisign.com