Happy Anniversary

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Happy Anniversary!
September 12, 2002
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The Beginning
September 12, 2002

• New York City Hilton Towers
• American Bankers Association National Bankcard
  Conference
• September 10-13, 1995

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September 12, 2002
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September 12, 2002

• "In the first 48 hours of operation, more than
  50,000 hits were recorded . . ."
• CardFlash, September 13, 1995

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Why The Mad Dash To Go Cyber?
September 12, 2002

• "It's pretty and it has potential."
• CardFlash, September 13, 1995
• "Blasting Into Cyberspace" - CardTrak September,
  1995

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Web Site Traffic
September 12, 2002

• Daily Hits 700
• Then 25,000
• Now 167,000
• Daily Visitors 1600
• Then 500 per day
• Now 8,000 per day

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September 12, 2002
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Monthly Traffic(9/2001 - 9/2002)
September 12, 2002

• Average User Sessions 256,020
• Highest November - 302,870
• Lowest June - 212,084

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Annual TrafficSeptember to September
September 12, 2002

• 2001 User Sessions 2,884,106
• 2002 User Sessions 3,072,244
• Change 6.5

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Monthly Traffic Trends
September 12, 2002
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Web Power
September 12, 2002

• 60 of business decision makers surveyed said
  that the Web is the best way for advertisers to
  reach them, outpacing all other mediums surveyed.
• Nearly 50 say the Web has influenced them to
  make a purchase or obtain a service for their
  business, while only 35 percent chose the next
  closest medium.
• 17 use the Web at least five hours per weekday
  (excluding e-mail).
• 50 of those that have increased their Web usage
  in the last year said they have decreased their
  television viewing as a result.
• 90 said that they use the Web to read general
  news.

Source washingtonpost.com, Nielsen//NetRatings
_at_plan and MORI Research
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September 12, 2002

• Revenue Services
• CardFlash
• CardData
• CardWatch
• Industry Directory
• Advertising

• Non-Revenue Services
• CardTrak/Card News
• Card Commentary
• Card Learn
• Card Incentives
• Card Calculator

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Promotional/Support Emails
September 12, 2002

• CardBuzz
• CardData Advisory
• CardWatch Advisory
• CardTrak Alert

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Daily Competition
September 12, 2002

• CardLine/CardFax
• 7 Summaries
• No Graphics
• 1-7 Day News Lag
• American Banker
• 1-2 Stories
• Limited Graphics
• 1-2 Week News Lag
• CardFlash
• 12 Summaries Full Stories
• Full Graphics
• 0-2 Day News Lag

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September 12, 2002
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September 12, 2002
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September 12, 2002
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September 12, 2002
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CardFlash Library
September 12, 2002

• 1995 361
• 1996 2,881
• 1997 3,252
• 1998 2,796
• 1999 2,957
• 2000 3,025
• 2001 2,796
• 2002 2,219
• Total 20,287

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CardFlash Content
September 12, 2002

• News Release Perspective Background Data
• News Source 80 News Releases 20 Proprietary

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September 12, 2002

• 63,000 Issuer Data Fields
• 12,000 Performance Data Points
• 2,000 Documents
• 60 Major Charts

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September 12, 2002

• Direct Mail 1,837
• Print Ads 350
• TV Commercials 108
• Email 251
• Total 2,559

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RAM Publications
September 12, 2002

• The RAM Report - International News
• Pay 2002 - International News
• Bankcard Dispatch - Domestic News
• Bankcard Update - Database Analysis
• Bankcard Monitor - Marketing Materials
• Bankcard Barometer - Statistical Analysis
• Online Database - International Data

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Proposed CardWeb.com Features
September 12, 2002

• Titanium Package (Advertising Services)
• Platinum CardData Service
• Credit Card Advisors
• Credit Card Researchers
• Card Stocks

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Marketing Support
September 12, 2002

• Monthly News Release
• Postcard
• American Banker Research
• Nilson Research
• Fortune 500 Research
• Thomson Research

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Conference Coverage
September 12, 2002

• ETA
• Seattle, Sept 17-19
• Robert
• ICMA
• Vancouver, Sept 29-Oct 2
• Devek
• Intele-Card Expo
• Las Vegas, Sept 30-Oct 2
• Jason
• Credit Card Collections
• New Orleans, Oct 15-18
• Devek

• Multicultural Consumer Credit
• Orlando, Oct 28-29
• Tom
• Cartes 2002
• Paris, Nov 5-8
• Robert
• M-Payment/M-Commerce
• London, Nov 13-15
• Tom

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Proposed Roundtables
September 12, 2002

• Max. Attendance 12
• Fee Per Attendee 500
• Locations Held at RAM Offices or Hotel
• Dates
• March 2003 - London Sydney
• April 2003 - Singapore Johannesburg
• May 2003 - Miami, San Francisco New York

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Roundtable Format
September 12, 2002

• Opening Multimedia Segment (5-7 min) describing
  RAM Research and CardWeb.com
• Followed by Each Attendee Providing a Brief
  Overview of their Company
• At the Start of Each Hour - 10 min Multimedia
  Presentation on the Subject for Discussion
• Conclude Day with a Futuristic Multimedia
  Presentation on the Payments Industry
• Light Lunch Provided in Conference Room
• Discussion will be Confidential - No Taping
  Permitted - Disclosures Signed in Advance

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Multimedia Initiative
September 12, 2002

• External
• Presentations for Sales Marketing (5-8 min)
• Personal Biographies (10-15 min)
• Video News Release (1-2 min)
• Internal
• Personal Finance Series (1-2 min)
• Payment Card Series (1-2 min)
• Educational Series (1-2 min)

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Presentations for Sales Marketing
September 12, 2002

• Production
• Short Multimedia (5-8 mins)
• High Impact
• Slick Visuals
• Strong Simple Messages
• Purpose is to Entice not Overwhelm
• Supported by Marketing Materials

• Distribution
• Trade Shows
• Conference Presentations
• Direct Mail
• Web Site
• Internal - Staff Training

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Other Multimedia Initiatives
September 12, 2002

• Customized Video Games for Corporate Promotion
• Personalized Video Games for Fun
• Development of Commerical Video Game
• Short Movie Production
• TV Commercials

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Multimedia Skills
September 12, 2002

• Photoshop 7.0 - Jason Julie
• Final Cut Pro - Jason Andris
• AfterEffects - Jason Andris
• Shooting Lighting - Julie
• 3d Studio Max - Erian Ryan
• Programming - Ryan
• Power Point - Devek

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Staff Training
September 12, 2002

• Sept 28 - Lighting School - New York - Julie
• Sept 29 - Nikon Shooting School - New York -
  Julie
• Oct 25 - Photoshop 7.0 for Video - Jason Julie
• Nov 6-7 - After Effects Class - Hollywood - Jason
  Andris
• Dec or Jan - 4-day 3D Studio Max Class - Erian
  Ryan

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Triple Whammy
September 12, 2002

• Dot Bomb
• Recession
• 9-11

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Recurring Monthly Expenses
September 12, 2002

• Health Insurance - 4,600
• Office Lease - 2,300
• T1 Connection - 2,000
• Telephone Service - 1,000
• Fax Services - 600
• Long Distance 500
• Utilities - 500

• Telephone Lease - 500
• Payroll Services - 450
• Other Insurance - 400
• Printing - 300
• Shipping - 300
• Miscellaneous - 350
• Subscriptions - 200

Total 14,000
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Employee Benefits
September 12, 2002

• Paid Time Off
• Holiday Pay
• 401k with Match
• Medical Insurance
• Dental Insurance
• Vision Insurance
• Short-term Disability Insurance

• 50k Group Life Insurance
• 1M Travel Accident Insurance
• Unemployment Insurance
• Workers Compensation Insurance
• FICA Match

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Site Managers
September 12, 2002

• CardFlash - Erian
• CardWatch - Julie
• CardData - Ryan
• Industry Directory - Devek
• Conferences - Tom
• Card Incentives - Erian
• Card Learn - Jason

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September 12, 2002
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Happy Anniversary!CardWeb.com, Inc.
September 12, 2002