Title: Digital Acre Sdn' Bhd'
1www.digitalacre.com.my
ABOUT DIGITAL ACRE Digital Acre is a Plasma
Advertising Provider that uses a software to
further enhance advertising and marketing
channels to be a more interactive and interesting
industry. Its streaming technology has allow us
to go beyond working relationship with major
corporate clients such as complexes, airports,
hypermarkets, Langkawi Jetty Point and other high
traffic locations in the Northern
Region. Digital Acre is currently the only
Plasma Advertising Provider in the Northern
Region, Malaysia, dedicating to support the
Plasma Advertising Screens at Langkawi Jetty
Point. Headquartered in Penang, Malaysia, Digital
Acre employs experienced staff working solely on
public access. Digital Acre is a company that
harness the technology know-how and experience in
advertising. Digital Acre employs young,
progressive, dynamic people and we realized a
smile on their face really matters. They are
committed to turning your thoughts and ideas into
real products and services - and to having a good
time doing it.
2www.digitalacre.com.my
PLASMA ADVERTISING SCREEN Plasma Advertising
Screen technology is the new revolution to
dynamic in-store marketing. The concept of
Plasma Advertising has made a significant
stance in location-based advertising over the
traditional signage methods. We are currently
the one and only Media Company in the Northern
Region that incorporates high-resolution plasma
displays and state of art computers optimized to
deliver motioned high definition graphics to the
public and audiences. With this leading edge in
digital display technology, businesses desired to
present their products or services to potential
customers will create excellent results
advertising through our media sites located in
Langkawi Jetty Point. Plasma screens at sizes of
42 to 50 inches with extended speakers will be
placed strategically to stream non-stop
advertising media at Langkawi Jetty Point.
3www.digitalacre.com.my
- ADVANTAGES OF PLASMA ADVERTISING
- Advertise your products in the place where you
are selling your products. - Deliver sales messages with pinpoint accuracy and
maximum effect due to stronger stopping power. - Spectacular image quality instills long lasting
impression for brand awareness. - Regular changes for season, price and promotion.
- Get noticed with motion pictures and stimulate a
response from viewer. - An exciting new attention-grabbing sign concept.
- Cost-effective.
- Guaranteed delivery and display.
- Capture attention, influence buying decisions and
spur additional spontaneous purchases. - High potency of acquiring a Share Of Mind of your
targeted customers.
4www.digitalacre.com.my
- WHY YOU SHOULD ADVERTISE IN LANGKAWI JETTY POINT
- Langkawi is a duty-free shopping haven, tranquil
landscapes, has become a favorite destination for
local and international visitors alike. - Full year fill with events.http//www.langkawigeo
park.com.my - High traffic junction.
- Malaysia is celebrating 50 years of nationhood.
- Malaysia has request tour agent from sweden to
include Langkawi in their tour package to
Thailand.http//thestar.com.my/news/story.asp?fil
e/2007/3/16/nation/20070316110111secnation - LIMA 07 ( The Langkawi International Maritime
Aerospace Exhibition - Worldwide representatives (America, Australia,
Austria, China, India, Italy, Netherlands, Middle
East, South Africa, Switzerland, Turkey, Ukraine
and etc.)
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STATISTIC ARRIVAL OF TOURISTS / PASSENGERS TO
LANGKAWI 2006
6www.digitalacre.com.my
NUMBER OF TOURISTS FROM DIFFERENT COUNTRIES 2006
7www.digitalacre.com.my
- WHY YOU SHOULD ADVERTISE WITHDIGITAL ACRE
- More ads will be displayed during peak hours
- Live ads update within 24 hours
- Strong technical support
- Plasma or LCD TV screen at 42-inch
- 5 years contract with Langkawi Jetty Point
- Free 2 hours ad exposures (6am 7am 10pm
11pm) - Participate to our Testimonial Program get free
10sec advertising service for 2 weeks - Multimedia Presentation Editing (Flash, Video and
Photo)
8www.digitalacre.com.my
- Why You Need Advertising?
- To create awareness, customer interest or desire
- To boost sales (moving the demand curve to the
right) - To build brand loyalty (or to maintain it at the
existing level) - To launch a new product
- To change customer attitudes perhaps trying to
move a product more upmarket or to dispel some
widely held perceptions about the product - To build the company or brand image
- To reminds and reassure customers
- To offset competitor advertising businesses may
defend market share by responding to competitors
campaigns with their own advertising - To support the sales force advertising can make
the job of the sales force easier and more
effective by attracting leads from potential
customers and perhaps motivate them by boosting
the profile of the business
9www.digitalacre.com.my
- FACTS FIGURES
- Broadcast hours 7am 10am (15 hours per
day, 7 days per week, 365 per year) - Locations Langkawi Jetty Point Complex
Entrance and Jetty Point Arrival Entrance - Total number of screens 2
- Programme length 10 minutes per loop and
- 90 loops per day
10www.digitalacre.com.my
- FACTS FIGURES
- Number ofexposures per day Total exposures
per day 90 Total exposures per month per
screen 2700 - Audience profile Consumers / Tourists
- Audience breakdown 6000 per day
- 180,000 per month
- 2.16 Million per annum
- Advertising format 42 High Definition Plasma
TV Screens
11LANGKAWI FERRY SCHEDULE
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PLASMA LCD SCREENS LOCATION
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LANGKAWI EVENTS 2007 Langkawi is truly a
fascinating and colourful tropical island
destination endowed with stunning scenery, a
colorful multi-racial mix and a charming blend of
the old and new. While experiencing and
languishing in the sedate and relaxed pace of
island life, opt for some excitement and check
out Langkawi's year-round calendar of world class
and unique local events that promise you endless
opportunities to enjoy nature-based adventures,
enriching cultural experience or fabulous
shopping sprees.
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