Where the Industry Clicks

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Where the Industry Clicks!
A Partnership with PROFILE
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Where the Industry Clicks!
Presentation Topics

• Introduction to Foodservice.com

• What is Foodservice.com?
• Why do people visit?
• Who visits Foodservice.com?
• Where do they go?

2. Foodservice.com Virtual FoodShowPowered by
PROFILE

• How operators locate PROFILE product information
• How PROFILE benefits operators at
  Foodservice.com
• How PROFILE benefits manufacturers at
  Foodservice.com

A Partnership with PROFILE
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Where the Industry Clicks!
What is Foodservice.com?
The Largest Online Community Created Exclusively
for Foodservice Operators

• Over 260,000 monthly visits
• Over 170,000 monthly unique visitors
• 107,000 fully registered users

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Where the Industry Clicks!
Why do Operators visit Foodservice.com?

• Source new and exciting food and beverage products

• Research new employment opportunities or locate
  quality employees

• Monitor weekly market prices on various
  commodities

• Stay informed with daily industry news

• Interact with peers

• Access food safety information

• Purchase restaurant equipment and supplies

• Subscribe to the Foodservice.com Weekly
  eNewsletter Express

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Where the Industry Clicks!
Who Visits Foodservice.com?

• 80 Operators

• 10 Manufacturers

• 10 Distributors

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Where the Industry Clicks!
Operator Detail
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Where the Industry Clicks!
Most Popular Foodservice.com Destinations

• Virtual FoodShow

• Daily Buzz

• Market Reports

• Employment Center

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Where the Industry Clicks!
A Partnership with PROFILE

What does it mean?
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Where the Industry Clicks!
Foodservice.com PROFILE
Combines the industrys number one source for
product information with the largest online
community in foodservice
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Where the Industry Clicks!
Operator Product Sourcing Through Foodservice.com
Foodservice.com Home Page

• As the main doorway into Foodservice.com, the
  homepage contains manufacturer banner ads linking
  into the Food Beverage Pavilion.

Coming Soon! Site-wide Product Search
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Where the Industry Clicks!
Operator Product Sourcing Through Foodservice.com
Virtual FoodShow Home Page
Operators access product information through the
Product Showcase, iExhibit banners, or selecting
the Food Beverage Pavilion tab at the top of
the screen
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Where the Industry Clicks!
Operator Product Sourcing Through Foodservice.com
Virtual FoodShow Food Beverage Pavilion
Operators search for products by browsing by
PROFILE category, using the search box, or
accessing iExhibits directly through banner ads.
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Where the Industry Clicks!
Operator Product Sourcing Through Foodservice.com

• Foodservice.com returns PROFILE product data and
  lists both manufacturer and product description

• iExhibit advertisers receive priority ranking in
  the search results

• Category sponsorship opportunities will be
  available in August 2004

• Full demographic tracking on operator sourcing

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Where the Industry Clicks!

• Product catalog displays all items available in
  PROFILE.
• Ability to showcase exciting new products
• Match operators with brokers and/or distributors
• Publish recipes for operators
• 24/7 exposure to the webs largest operator
  community
• Real-time collection and delivery of leads

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Where the Industry Clicks!
Recap How do operators find PROFILE product data?
Foodservice.com Express eNewsletter
Foodservice.com
Virtual FoodShow
iExhibits
FoodShow Catalog
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Where the Industry Clicks!
Operator Product Sourcing A Quick Comparison

• Foodservice.com PROFILE supply operator demand
  for robust product information for menu planning
  and pre-order research.

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Where the Industry Clicks!
Operator Benefit

• Easiest web address in foodservice makes locating
  detailed product information a snap.

• Combines the largest standardized product
  database with the most active online community in
  the industry

• Creates a one-stop destination for sourcing
  product and researching nutritional information

• First online tool in the industry to help
  operators create low carb menus

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Where the Industry Clicks!

Manufacturer Benefits

• Exclusive partnership w/ SPS means manufacturers
  maintain product information through a single
  source.

• Direct marketing to operators non-stop for 365
  days a yearall for a fraction of the cost of
  industry tradeshows or a single print ad.

• Combines the largest standardized product
  database with the most active operator community
  in the industry

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Where the Industry Clicks!
Thank you.
For Questions, please call 678-256-8014
A Partnership with PROFILE