Local Search is Growing

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Local Search is Growing
11,345 searches last month for
Veterinarian in Dallas
Thats how she collared 25 new clients in 4
weeks. Fetch.
Take Advantage of This Before Your Competitors Do!
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Beyond the Basic Search Engine Marketing
Does Your SEM Provider Track ALL THIS?

• Click throughs to website
• Telephone Calls
• Emails
• E-Commerce Sales
• Coupons Printed from Website
• Forms Submitted from Website

CALL - 877-676-2010 To Learn More
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Reaching Local Customers
Local Customer
Local Business
Word of Mouth
Traditional Advertising
Yellow Pages
Internet
Make More Dollars Sense Out of the Local
Internet
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The Paradigm is Shifting
Local Search GROWING!
Yellow Pages declining.
Source The Kelsey Group.
43 seeking a local merchant to buy something
offline
54 have substituted Internet/search for the
phone book
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How It Works
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Share of Online Searches by Engine

• 10 billion searches in January 2008
• 51 of consumers are researching online and then
  going offline to buy

Covers 98 ofSearch Engines Today
Sources  Comscore January 2008, Forrester May 7,
2007 The Web's Impact On In-Store Sales US
Cross-Channel Sales Forecast, 2006 To 2012
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Paid Listings Get Noticed
Millions of possible pages
Paid listings in primary positions
No guarantee on where you will show up in regular
search
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Keyword Bidding is Complex
Hundreds of possible keyword combinations
geo-targeting options
Targeting
Amount charged on a pay-per-click basis
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Keyword Bidding
Max Bid 14.00
Max Bid 15.75
Max Bid 15.50
Max Bid 15.00
Max Bid 13.00
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Being Evaluated Online
Your website should emphasize

• Product/service
• Geographic service area
• Credibility in local market
• Contact information
• Key images
• Easy navigation

because we track

• Click throughs to website
• Telephone Calls
• Emails
• E-Commerce Sales
• Coupons Printed from Website
• Forms Submitted from Website

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Proxy Site Tracks All Activities
Your website
Dynamically served site
Proxy server
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Reports Accessible Anytime
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Conversion-based Optimization
Campaign A
Conversions increasewhile visits decrease.
Campaign B
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Different Conversion Touch Points
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Measurable Returns
Auto Glass, Denver
Medical Spa, Boston
Plastic Surgeon, Dallas
No existing website offer page created
Web Presence
Existing website
Existing website
Budget
3000
4,500
1,000
Website Visits
994
5870
438
107
2492
Phone Inquiries
68
30
Leads by Phone
1420
42
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Emails
Coupons/ Online Forms
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2607
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Sales from Campaign 150,000
18 New Customers 30,000
12 New Patients 42,000
ROI
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No Web Site? No Problem!
Contact Info
Key Features
Local Focus
Downloadable Coupons
Business Description
Sample instant offer page
Hours of Operation
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No Web Site Well Build It!
High quality, search-friendlyweb sites
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We Handle It All
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Beyond the Basic Search Engine Marketing
For More Information, Call Online Performance
Marketing, LP
877-676-2010
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