MERIC is the research division for the Missouri Department of Economic Development' We provide innov

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We Ought to be in Pictures

• MERIC is the research division for the Missouri
  Department of Economic Development. We provide
  innovative analyses and assistance to
  policymakers and the public. MERIC research
  includes Targeted Industry Studies, Economic
  Condition Reports, Economic Impact Assessments,
  and Labor Market Information produced in
  cooperation with the U.S. Department of Labor.
  www.MissouriEconomy.org

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So You want to be in Pictures
It is getting Ugly
Nine states have active tax incentive programs
for Film Production
May 9th, 2008 SACRAMENTO Gov. Arnold
Schwarzenegger says California must increase
tax incentives to movie and television studios
as a way to keep them from moving their
productions out of state. He says incentives
being offered by other states are luring studios
away and costing California tens of thousands of
jobs. His comments on Friday came days after
Walt Disney Co.'s ABC Studios said it was
planning to move production of its popular "Ugly
Betty" television show from Los Angeles to New
York. A new law there triples New York's film
tax credit. Companies can receive a 35 percent
credit if at least three-quarters of their
production is filmed in the state.

• Arizona
• Arkansas
• Hawaii
• Illinois
• Louisiana
• Missouri
• New Mexico
• New York
• Oklahoma

Source C2ER
Missouris Film Tax Credit
Tax Credits are issued to a film company for up
to 35 of the amount expended in Missouri for
production or production-related
activities Annual Cap 4.5 Million Spending
Requirements Under 30 Min. Film - 50,000 Over
30 Min. Film - 100,000 Credits are sellable or
transferable
Source The Associated Press
Photo by Getty Images
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Films in Missouri 1910-2008
Filming on the Rise

• 220 Films have been produced in Missouri since
  1910.
• The Missouri film tax credit began in 1999.

Film LocationsMany Places are Benefiting
Over Half of all Missouri films were shot in the
last 10 years
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The Big Picture
Why do this Study?

• NOT JUST FILMS Policymakers are typically
  unaware of the broader context film and related
  industries play in the state economy
• Support for this industry development was
  continuing to decrease
• Propose an alternative way to study the
  industry
• Place Film in its larger context Motion Media
• Look at the existing infrastructure and how to
  strengthen it
• Better understand and analyze the economic
  impacts

How?

• GET HELP Enlist the help of stakeholders to
  provide detailed information. Government numbers
  do not always capture needed information
• TELL A STORY Combine good research with case
  studies and innovative communication to tell the
  story

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What is Motion Media?
More than Movies
Good Impacts

• Motion Picture and Video Industries
• Internet Publishing and Broadcasting
• TV Broadcasting
• Cable and Other Subscription Broadcasting
• Advertising Agencies

• 2008 Annual GSP Impact of 1.6 Billion
• Employment Multiplier of 2.3
• Geographically Dispersed

Good Jobs

• 7,612 Employees
• High Average Wage of 55,000
• Half of occupations are high-skilled, typically
  requiring a bachelors degree or higher

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Motion Media Jobs
Nearly half of the industry is made up of these
occupations
Over 11 of Motion Media occupations are
considered High Tech

• Art Directors
• Audio and Video Technicians
• Broadcast Technicians
• Camera Operators
• Computer Software Engineers
• Film and Video Editors
• Graphic Designers
• Multi-Media Artists and Animators
• Photographers
• Producers and Directors
• Public Relations Specialists
• Radio and Television Announcers
• Reporters and Correspondents
• Writers and Authors

• Computer Info. System Managers
• Computer Software Engineers
• Computer Programmers
• Graphic Designers
• Multi-Media Artists Animators
• Computer Support Specialists
• Network Computer System Admin.
• Network Data Communications Admin.

• Spillover Effects
• High skill, high wage jobs
• Strengthen other sectors
• Creative Industries
• IT Industries

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Infrastructure Build It and They will Come?
Flexible tax credits to target smaller firms that
are year-round establishments. Companies may
specialize in commercials, industry videos,
training, etc.
Training the Workforce Higher Education Film
and Media Production Programs
Supporting Firms Production and
Post-Production Services
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Economic Impact of The Lucky Ones
Show Me the Money
150,000 Tax Credit (50 of Required Receipts) in
2007 resulted in

• Modeling the impact of ACTUAL Missouri
  expenditures adds 77 to the general revenue
  figure.
• States need to ask film producers to provide all
  receipts for an accurate economic analysis or
  impacts will be undervalued.

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The Pitch Communication Tips
Details matter

• Graphics and Layout are important
• GIS Mapping should be integrated
• Case studies give a personal touch
• Have fun!

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Thats a Wrap
Thank You! See you in Kansas City