Celebrating In Style

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Celebrating In Style L.E.R PRCapabilities
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CAPABILITIES SUMMARY

• We can provide a FULL SERVICE company expansion
  plan
• Top Branding Experts to create new logo and any
  additional branding materials needed
• Memorable and Impression-leaving Launch Event
  Execution by Celebrating in Style
• Marketing and Public Relations Plans custom
  created and tailored to client needs by L.E.R.
  Public Relations

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Celebrating In Style Capabilities

• Primary Brand Launch Event Production
• Marketing Events (i.e. sample sales, editors
  events)
• Creative Deliveries to editors and key
  demographic groups
• Guest Lists
• Invitations
• Décor
• Theme Creations
• Cross Promotion Alignment
• Vendor Negotiations

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L.E.R. Public Relations Capabilities

• Create and execute a full Public Relations plan
• Marketing Plan that will increase brand awareness
  through direct outreach to top consumers
• Magazine Editors
• Stylists
• Style Icons Celebrities, Socialites Models
• Consumers

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Public Relations

• What is it?
• Public Relations is managing the communications
  of a company to create and maintain a desired
  image in the public eye.
• These communications start at the
  company-to-client level and extend onto the
  company-to-media level. The media is a tool that
  a company can utilize to communicate its messages
  and specialties with potential new clients.

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Public Relations

• How Does it Work?
• 1) Research Knowing what your competition is
  doing is the key to learning what your company
  needs to do to set itself apart.
• 2) Once differentiating factor is
  determined/created, it is PRs job to get the
  word out to potential new clients through the
  media.
• 3) Media Includes national and regional
  newspapers, national and regional consumer
  magazines, trade magazines, online outlets,
  television and radio broadcast outlets.
• 4) To reach the correct demographic for brand, it
  is extremely important that a PR representative
  determines appropriate outlets to reach out to
  and stays in constant communication with these
  outlets.
• 5) Everyday editors are working on new stories
  and rely on public relations specialists to help
  create them.
• 6) Published stories live on forever. In
  todays world, people rely on search engines for
  easily accessible information and
  research, so it is extremely important that your
  companys name and success is communicated
  and stored so that it can live on for years
  to come and thus be continuously bringing in new
  clientele.

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Public Relations vs. Advertising

• Many people are afraid to commit to a long-term
  PR program, because results are not instantaneous
  and it often seems much quicker and easier to put
  out an advertisement to get the company name out
  to the public.
• The downside to that, is that an advertisement is
  not able to tell a story or create a third party
  perspective.
• Through the use of PR, a reader that comes across
  the company name by reading a story where the
  company is positioned as an expert, is much more
  likely to trust the third party source than an
  advertisement that they know was paid for by the
  company.

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Public Relations Role in Attracting New Customers

• People create their style and fill their wardrobe
  by finding fashion items they have seen, heard
  about, or read about though often subconsciously
  they are doing style research every day (i.e.
  through seeing people on the street, reading
  magazines newspapers, watching TV, and surfing
  the web)
• Typically, all media eventually surfaces on the
  Internet, and people from all parts the world
  have access to the same information and news on
  the web
• Therefore, it is extremely important that your
  company name is seen as much as possible in every
  document of information that they come across, so
  that the name sticks out in their mind when they
  are ready to commit to investing in a piece of
  clothing

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PR Work Samples
Impressions 2,853,549
Impressions 22,066,000
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Marketing Plan

• Marketing is direct communication of companys
  messages to potential new customers
• By targeting the right demographic, a marketing
  campaign can attract thousands of new clients
  globally
• With the help of L.E.R. PRs outreach to
  strategic groups, and the right branded and
  beautifully packaged materials of new image is
  sure to be noticed and remembered by a large
  number of elite consumers
• Who are potential biggest spending customers?
• Celebrities
• Stylists
• Major Fashion Store Buyers (Sachs Fifth Ave,
  Bloomingdales, Barney)
• Socialites
• Magazine Editors
• Models
• High Net-Worth Individuals

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Putting It All Together

• Image is everything!
• With the help of a full-service PR, marketing,
  branding and event production team, your label
  will be well on the way to becoming the must-have
  brand to be worn by the worlds elite and most
  stylish
• We want to work with you to leave a lasting
  impression and become Number 1!