Edmonton Sport Council

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Edmonton Sport Council

• A lesson to learn from.

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The Background

• The different pieces of the puzzle (sport
  organizations, school boards, community leagues,
  post-secondary institutions, etc) were all
  working on, or playing in, their own areas of
  influence, but that the pieces did not
  necessarily fit together well.
• The lack of a strategic defining strategic plan
  for sports in the Edmonton area has led to a
  somewhat haphazard delivery of service and there
  is a need to coordinate efforts.

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The Beginning

• The Edmonton Sport Strategy
• For the Love of It
• October 1997

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Purpose

• To provide a plan for a well coordinated,
  participant centred, sport delivery system in
  Edmonton, so that as many people as possible can
  enjoy these benefits, to enhance community life.

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Beliefs

• Access to high quality sport opportunities is a
  right of all Edmontonians regardless of age,
  race, gender, economic status or ability.
• The participant is at the centre of the sport
  delivery system.
• Equal opportunity to participate in all levels of
  the sporting experience is essential.
• The principles of fail play must pervade the
  entire sport delivery system.
• The responsibility for sport in Edmonton is
  shared by many partners, including government,
  sport organizations, and educational
  institutions. An effective delivery system
  demands co-operation and shared leadership.
• Sport participation allows individuals to learn
  and put into practice the values of good
  community members, such as respect, tolerance,
  and following rules.
• Good sport is about the joy of participation, of
  learning, of testing oneself and succeeding.
  Whatever the level of participation, the love of
  sport is present.
• Engaging in sport can develop people. The
  challenges experienced through sport, done well,
  can assist individuals to set and meet goals and
  to maximize their potential

6
Vision

• Through responsible and inspired leadership,
  Edmonton will be a model for other municipalities
  to follow in providing excellent sport
  opportunities for its citizens. The sport system
  will be participant-centred, equitable,
  accessible, fair, and well-publicized.
  Edmontonians of all ages will participate
  regularly of the love of sport.

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Theme Areas

• Improve communication and coordination.
• Increase the number of sport participants in
  Edmonton.
• Develop a stable, ongoing base of funding for
  sport.
• Ensure the efficient development, management, and
  utilization of facilities.
• Promote sport in Edmonton.

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The Solution

• The implementation of the Strategy will be the
  establishment of a Sport Council for Edmonton.
• The Sport Council will play a lead role in
  bringing partners together and providing
  leadership to action.

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Edmonton Sport CouncilUnderstanding our
Reality 1999 to 2003
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Problem 1

• No ESC Strategic Plan, no strategic priorities,
  no key results, and no identified lead roles.

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Problem 2

• 1999 to 2001 Three Year Business Plan

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Problem 3

• Funding Action Plans
• Registered Charity Status
• Gaming
• Community Investment Grants
• Innovative Funds for Sport Organizations
• Fund Raising for the ESC

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Problem 4

• Influencing external entities
• Government
• Media
• Sport Organizations

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Problem 5

• Accepting the realities of our resources

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Problem 6

• Two perspectives, building long term working
  relationships verses short term overnight success

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Revisiting the Theme Areas

• Improve communication and coordination.
• Increase the number of sport participants in
  Edmonton.
• Develop a stable, ongoing base of funding for
  sport.
• Ensure the efficient development, management, and
  utilization of facilities.
• Promote sport in Edmonton.

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Finding Our Place

• Provincial Sport Organizations
• City of Edmonton Community Services
• Alberta Community Development / ASRPW Foundation
• Multi-sport organizations
• Local Single Sport Umbrella Organizations
• Business

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Success 1

• Representing the local sport community
• City of Edmonton User Fees (1999)
• The Canadian Sport Policy
• Alberta Sport Plan
• (Alberta Infrastructure) Ministers Symposium on
  Learning Facilities for Tomorrows Communities
• Alberta Future Summit
• Community Lottery Funds Coalition
• Pesticide Advisory Committee
• Greater Edmonton Competitiveness Strategy
• Voluntary Sector Initiative

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Success 1 continued

• Representing the local sport community
• Joint Use Working Sub-Committees
• Sports Fields
• School and Recreation Facilities
• School Site Planning
• Ad-hoc Multi Sport Field Tournament Site
  Committee
• Active Edmontonians
• Edmonton Chamber of Voluntary Organizations
• Avenue of Champions
• 2002 Canadian Olympic Association Congress

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Success 1 continued

• Representing the local sport community
• MLA Review Committee on Charitable Gaming
  Licensing Eligibility and Use of Proceeds
• 2004 Celebration Committee
• Salute to Excellence Committee
• Community Investment Grant (Operating) Review
  Committee
• Open Doors for Kids
• Sport Legacies

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Success 2

• Research
• Economic Significance of Amateur Sport in
  Edmonton in 2000
• City of Edmonton Sport and Recreation Field
  Tournament Site Needs Assessment
• Multi-Use Field Sport Tournament and Recreation
  Facility Economic Impact Analysis
• Sport as Charity
• MLA Review Committee on Charitable Gaming
  Licensing Eligibility and Use of Proceeds

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Success 3

• Resource Development and Identification
• Data Bases
• Sport Directory
• Sport Calendar
• Cash Box
• Facility Directory
• Workshops
• News You Can Use
• Event Planning
• Sponsorship and Marketing
• Proposal Writing
• Privacy
• Telephone service and listing
• Web site development and hosting options

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Success 4

• Promotion
• Summer Sign Up Fair
• The World of Canadian Sport Exhibit and Sport
  Interactive Zone
• Sydney Experience
• Showcase Salt Lake
• Peak Performers
• www.edmontonsport.com
• Manchester Commonwealth Games
• Kids Fair

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Success 5

• Increasing Participation
• Sport Directory
• Telephone inquiries
• www.edmontonsport.com
• Weekly emails
• The Game Plan
• The World of Canadian Sport Exhibit and Sport
  Interactive Zone
• Summer Sign Up Fair
• Kids Fair
• Brochure
• Poster

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Success 6

• Coordination of Information
• www.edmontonsport.com
• The Game Plan
• Weekly emails
• Special mailings
• Telephone inquiries
• Meetings, Forums and Workshops

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Setting a (New) Direction

• Edmonton Sport Council
• Strategic Plan (November 2002)

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Purpose/Mandate

• Advocate for sport and promote sport development
  in Edmonton
• Advocate and support the development of stable
  and ongoing funding for sport in Edmonton
• Facilitate effective communication among Edmonton
  sport organizations and other key organizations,
  including all levels of government and
• Assist sport organizations and individuals by
  linking them to or providing them with sport
  related education and support services.

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Strategic Priorities

• Positive Profile Enhance the profile, visibility
  and credibility of the Edmonton Sport Council
  within the sport, corporate and larger community.
  
• Effective Advocacy Advocate effectively for the
  value of sport to our community.
• Education Support Facilitate access to sport
  related education, knowledge and expertise for
  sport organizations in Edmonton.

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Positive Profile Enhance the profile, visibility
and credibility of the ESC within the sport,
corporate and larger community.
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Effective Advocacy Advocate effectively for the
value of sport to our community.
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Education Support Facilitate access to sport
related education, knowledge and expertise for
sport.
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Defined Membership

• Individual An individual, who normally resides
  in Edmonton, with a significant interest in the
  development of sport in Edmonton.
• Group A group with a significant interest in the
  development of sport in Edmonton whose principal
  mandate must be the direct delivery of sport
  programs or opportunities, primarily for Edmonton
  residents. A group must be a registered
  not-for-profit organization (or eligible for this
  status) with an identifiable organizational
  structure and a verifiable paid membership.
• Associate Any business or organization with a
  significant interest in the development of sport
  in Edmonton that does not meet the criteria for
  Group membership.

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Membership Fees Privileges
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Additional Benefits

• Access to all ESC resources
• Bulletin Board (posting)
• Sport Calendar (posting)
• The Cash Box (Funding Directory)
• All links on www.edmontonsport.com
• Regular communication, including
• Educational opportunities
• Grants
• Resource Identification

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The Publicly Funded Issue Services to available
to all

• Accessible information through www.edmontonsport.c
  om or the ESC office includes
• Index page at www.edmontonsport.com
• Bulletin Board (search results)
• Sport Directory (updating and search results)
• Facility Directory (updating and search results)
• Sport Calendar (search results)
• Index of ESC resources
• Information about the ESC
• Links to partners
• City of Edmonton
• ASRPW Foundation and/or Alberta Community
  Development
• Open Doors for Kids
• KidSport Edmonton
• Sport Central

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Contributing Factors to the Success of the ESC.

• City of Edmonton
• City Council
• Administration
• Alberta, Sport, Recreation, Parks and Wildlife
  Foundation
• A Few Key Board Members
• Luck

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Biting the Hand that Feeds You

• The City of Edmonton is our largest source of
  funding and is by far the largest influence on
  the local sport community.

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A Fine Line

• Advocate (n), one who pleads the cause of
  another, one who defends, vindicates, or espouses
  a cause by argument one who is friendly to an
  upholder a defender
• Lobbyist (n) a person who tries to get
  legislators to introduce or vote for measures
  favorable to a special interest that he represents

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Whats in an S?

• We are the Edmonton SPORT Council, not Sports
  Council. We are not plural.. we are singular, in
  label, in vision and in purpose. Sport is what
  we are sports is who we are. We are advocates
  of sport.. not sports this means we can defend,
  support, argue and espouse on behalf of sport not
  sports

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Speaking out

• This small letter s when correctly placed, will
  go a long way to assist the ESC in clarifying our
  vision and role.
• We can be true to our advocacy role for Edmonton
  Sport when we discern how, where, when we speak
  on issues on behalf of sport.

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Words of Wisdom

• Set a realistic strategic plan.
• Identify your primary purpose.
• Identify strategic priorities.
• Set key results for each strategic priority.
• Identify strategies, who is responsible and time
  lines.
• Develop a realistic work plan.

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Making an Impact

• You will have the greatest impact upon your local
  government and the least impact upon the
  Government of Canada. The impact upon your
  provincial government rests between these two.
• The Government of Canada has the greatest ability
  to impact what sport wants to achieve, and local
  government has the least. The ability of
  provincial governments is somewhere between these
  two.

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More Wise Words

• Accept the reality in which you exist and the
  resources at your disposal.
• Build for long term working relationships.
• Understand the success will not occur overnight.
• Celebrate your successes and let everyone know.