Shop Americas Global Shop Summit WELCOME

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Shop AmericasGlobal Shop SummitWELCOME
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Outlook 2009Shopping Travel

• Presented by
• Rosemary McCormick, President and Co-Founder,
  Shop America Alliance

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What will get us through these tough times?

• Be a POSITVE LIGHT
• Focus on Growth
• Power of Partnerships and Sharing
• Global Perspective
• New Leadership

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Shop Americas MISSION Promote Shopping, Dining
and Cultural Travel as the top tourism
activities
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Shop Americas VISION Shopping, Dining and
Cultural Travel are primary economic drivers in
global tourism. Shop America Alliance, with
its Global Shop Partners, is a leader in
marketing and promoting global commerce, trade
and idea exchange. Sustainable shopping
showcasing local artisans and a unique sense of
place is a key components of Global Shops
outreach in sharing our expertise and resources
with developing partners.

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The Power of Shopping

• SHOPPING AND DINING are the top two activities of
  travelers in the USA
• CULTURAL HERITAGE Tourism is the 3 activity
  and they also shop
• Tourists Spend 4 to 10 times
• more than local shoppers

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Economic Impact of Shopping Travel

• Much more than T-Shirts International Travelers
  are POWER SHOPPERS
• New in 2009-- The International Shopper Traveler
  Study, presented by Shop America Alliance,
  Taubman World Class Shopping, US Dept of Commerce
  with Mandala Research.
• Data from TaxFree Shopping tracks very high
  spenders.
• AAA Show Your Card Save program allows malls to
  capture and track source of guests daily.

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Outlook for Global Growth 2009

• Challenging times for everyone
• Quest for Value
• Luxury Changing
• Online everything
• Global Shopping
• continues to grow
• as a travel activity

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What Shop America Alliance Does

• Represent the premier shopping and dining tourism
  destinations.
• Promote Shopping as the 1 Tourism Activity.
• Develop partnerships with leading tour operators,
  travel partners, media
• Provide Education, Research, Communications,
  Global Opportunities.

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Shop Americas Strategic Partners

• More than 200 of the top Shopping Centers,
  Outlets, Retailers, DMOs and resources.
• More than 40 of the worlds leading tour
  operators and online travel partners.
• US Department of Commerce/Office of Travel
  Tourism Industries
• DiscoverAmerica.com and US Travel Association
• US Cultural Heritage Tourism Marketing
  Council-- CultureToursAndMore.com

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SHOP AMERICA TOURS Now more than 200
Experiential packages in 40 US citiesAt malls,
outlets and department stores plusMuseums,
Wineries, Aquariums, Gardens

• Shop Play
• Shop Dine
• Shop Dine Gourmet
• Shop Beauty
• Shop Spa
• Shop Shuttle
• Shop Ski
• Shop Show
• Family Fun Pack
• MACYS Star Shopper
• CultureToursAndMore
• LuxeShopTravel
• Chelsea Premium
• Outlets Package

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•     Global Growth-- Shop America Tours
• Goggle Analytics tracked 104,360 visits to
  ShopAmericaTours.com in 2008
• From 161 countries
• Sales 2008 increased 14 in units and 19 in
  revenue over 2007

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Shop America Magazine-- Global Reach, Consumer,
Travel Trade
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The Cultural TravelerNew in 2009
The Cultural Traveler guidebook will reach
40,000 museum visitors, travelers and tour
operators with consumer guide format Presented
by Museum Store Association and USCHT Marketing
Council Online Marketing CultureToursAndMore.com
Museum-Stores.travel
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Educational ResourcesShop America Tourism White
Papers
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HOW CAN YOU BENEFIT?

• 1. Partner with Shop America and
• USCHT Marketing Council
• Develop more innovative marketing partnerships
• SASI Awards Ideas!
• Think Globally, Act Locally
• Be a POSITIVE LIGHT!

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