Get out paper and a pen

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Get out paper and a pen!

• I will read you slogans and as a group write down
  the different products/businesses the slogans are
  from.
• Example I say Im loving it
• You write- McDonalds

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Advertising slogans

• Are the most effective means of drawing attention
  to a product
• makes a simple, direct, concise, crisp, and apt
  statement
• adopts a distinct "personality" of its own

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A Good Slogan

• is hard to forget - it adheres to one's memory
  (whether one likes it or not), especially if it
  is accompanied by mnemonic devices, such as
  jingles, ditties, pictures or film sequences on
  televised commercials.

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What is Propaganda?

• Spreading of information to help or hurt a cause
• Telling only the side you want people to know
• Propaganda appeals to emotion rather than
  intellect

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• Logo- Symbol that represents your product or
  company
• Ex Nike Swoosh, Mc Donalds Golden Arches,
  Targets Bulls-eye
• Prototype- small scaled example of your product
• Storyboard- Visual representation of your
  commercial plan/ideas

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Types of Propaganda used in Advertising

• Testimonial
• A famous person endorses a product idea or
  person. Usually this famous person is a celebrity
  or an athlete

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Transfer Techniques

• Bandwagon- everyone is doing it
• Sex Appeal- if you use this product you will be
  more attractive and sexy
• Love or Popularity- if you use this product you
  will become more popular/ people will love you
• Power- if you use this product you will have
  power over other people
• Fame- with this product will come fame
• Wealth- by having this product you will appear
  rich

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Glittering Generality

• The slogan is so attractive that the audience
  does not challenge its true meaning
• ultra, Extra Strength, The American Way
• Loaded words-emotional

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Repetition

• Repeats the name of the product frequently
• Bi-rite Furniture
• Gallery Furniture
• The Dump
• Head-On

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Name Calling

• The speaker criticizes a person or product with
  little or no reason or evidence
• slamming the competition
• EX At Burger King you can always get your flame
  broiled Whopper sandwich made your way. Were
  proud to say that we serve individuals, not
  billions.

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Plain Folks

• Appeal to the common, ordinary people
• This tactic is used often by politicians

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Rewards

• Toys gimmicks, Kids clubs, rebates, buy one get
  free gift etc.

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Advertisers Target the Audience

• 1. What is the age of the target audience?
• 2. What is the social status of the target
  audience?
• 3. Is the audience male, female, or both?
• 4. What is the education level of the audience?

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Homework

• Watch TV /Listen to Radio and write down 5
  commercials and what type of propaganda was used.
• Write down 5 slogans
• You will present these as a group tomorrow!

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Advertisement

• Invent a Product
• Need a slogan
• 2 Types of Propaganda- write the two types of
  Propaganda on the front of your advertisement.
• Answer questions on the back. What is the age of
  the target audience, social status, gender, and
  education level?