Luminis Content Management Suite CMS Strategic Session

1
Luminis Content Management Suite (CMS) Strategic
Session

• Galway-Mayo Institute of Technology

2
Facilitator

• Jane Howie
• Organizational Consultant, Sungard
• Higher Education
• Masters in Business and Information Technology
• Information Technology Service Management (ITIL)
  certified
• 8 years experience in web development
• 4 years experience with content management
  systems
• 4 years experience working within the Higher
  Education Sector

3
Introductions

• Name
• Title
• Project expectations

4
Objectives

• Demonstrate the value of the LCMS
• Highlight how features of the LCMS will meet your
  content management needs and enable you to
  achieve your goals
• Align the goals of the LCMS project with GMITs
  strategic objectives
• Explain the project implementation approach
• Discuss executive sponsorship

5
Agenda

• Identify the value of web content management
• Luminis CMS Product Demonstration
• Articulate the goals for the Luminis CMS project
• Discuss GMITs strategic objectives, goals and
  requirements
• Review the project methodology and approach
• Identify critical success factors of the project
• Identify possible risks and constraints
• QA

6
The value of Web Content Management and the
Luminis Content Management Suite
7
The value of an institutions web presence

• The Website is an institutions most important
  communication tool
• Your online presence is the most visible
  manifestation of your brand
• The entire site matters
• Architecture, text, graphic user interface,
  technology
• You dont know what a visitor is looking for or
  what will capture their interest
• But it all starts with content
• Architecture, interface, functionality
• The more effectively you develop and manage
  content, the better your site will be

8
The challenges facing higher education web sites

• Even when a web site looks good, does it meet the
  institutions goals or its constituents
  expectations
• Quality, timeliness and consistency of web
  content establishes a users perception of the
  institute
• Managing web content, site navigation, and its
  look-and-feel needs to be easy, publishing
  processes need to be simplified
• Need to delegate the ability to create and manage
  content to the individuals and departments that
  are the subject-matter experts
• The result should be Web sites that better
  showcases the institution, contains relevant and
  fresh content, and meets the business and
  academic needs of the institution

9
Web Content Management Systems

• A Web Content Management Solution makes it easier
  for non-technical people to develop and update
  web content, and supports
• Authoring creating the content
• Editing changing and updating the content
• Collaborating allowing several people to edit
  content together
• Versioning keeping track of how content has
  changed
• Scheduling deciding when to display content
• Templating displaying content in the correct
  standard format

10
By using a WCMS institutions can

• Ensure targeted and accurate content is published
• Control a common look-and-feel and navigation
• Repurpose and reuse content reducing duplicate
  content
• Empower non-technical users and eliminate the IT
  bottleneck
• Whew web content management systems can do a lot
  but
• they are not
• A web authoring environment
• A Course Management System
• A Contact Management System

11
Characteristics of effective websites supported
by Luminis CMS

• Accurate, timely content Content is updated by
  content owners (no webmaster bottlenecks)
  content reuse can ensure accuracy and eliminate
  redundancy
• Site architecture / organization Content managed
  by logical users user role management handled
  locally (not by system administrator)
• Ease of navigation End user navigation can be
  independent of site architecture
• Focus on target audience information it
  available to the appropriate users
• Proper use of graphics A controlled image
  gallery can be maintained by appropriate users
  and utilized by all Luminis CMS content
  role-players

12
Luminis Content Management Suite
Luminis CMS provides the tools and environment
that enable your people to create, maintain,
re-use, and deliver timely and accurate web
content.
Luminis CMS
Consumers
Internal
Source Content
External
People
Published Content
Policies Procedures
Websites/Devices
13
How does the Luminis CMS add value?

• Tailored for Higher Education
• Simplified content creation and editing
• Straightforward workflow management
• Delegated, non-technical web site administration
• Powerful, intuitive, and customizable page
  templating
• Powerful enough for the entire campus
• Touch-points with the Luminis Platform

14
Luminis CMS Product Demonstration
15
LCMS Demonstration

• Site Studio as a Content Contributor
• In-context editing editing a page
• Site Studio editing a page, submitting a page
  to workflow
• Site Studio as a Content Manager
• Approve workflow tasks
• Assign workflow task

16
Institutional Strategic Objectives, Goals and
Requirements
17
Common goals for using a CMS

• Improve publishing process
• Reduce legal exposure
• Capture business knowledge
• Improve knowledge sharing
• Support knowledge discovery
• Improve staff efficiency
• Reduce customer support costs
• Reduce website maintenance costs
• Increase website audience

• Increase flexibility of site
• Improve information accuracy
• Support marketing initiatives
• Reduce duplication of information
• Improve user experience
• Streamline information updates
• Support website growth
• The CMS can increase resilience to change

Source Robertson, James. (2002) What are the
goals of a CMS? http//www.steptwo.com.au/papers/
kmc_goals/index.html
18
GMIT Mission and Strategic Drivers

• At GMIT we develop life-long learning
  opportunities through our teaching and
• research and by supporting regional development.
• The four strategic drivers 2004-2009
• The GMIT Student Strategy places the student at
  the centre of the organisation. Our key goal is
  the flexible provision of life-long and life-wide
  education to an increasingly diverse student
  body.
• The GMIT Regional Strategy promotes the
  development of a learning region by stimulating
  economic and cultural innovation and by promoting
  social cohesion.
• The GMIT Staff Strategy will enable all employees
  of the Institute to continue their professional
  development in support of our students learning
  and our regions growth.
• The GMIT Research Strategy will integrate
  research, teaching and regional development as we
  develop a critical mass of research capacity in
  targeted areas.

19
Strategic Objectives

• How do you plan to use the GMIT public website
  and intranet to support your short term and long
  term strategies?
• What are you attempting to change?
• Why is Luminis CMS necessary for you at this
  time?
• What is success supposed to look like?
• What is at stake if your institution either does
  not change or is unsuccessful at your attempts?
• Where are you heading in the next three to five
  years?

20
Goals, Outcomes and Success Criteria

• What are the goals for using the Luminis CMS at
  GMIT?
• Are these goals SMART?
• Specific A specific goal has a much greater
  chance of being accomplished. To create a
  specific goal answer - who, what, where, when,
  which and why
• Measurable What gets measured gets done.
  Establish criteria for measuring progress toward
  the attainment of each goal
• Agreed (Achievable) - All stakeholders agree to
  the importance of the goal and its achievement
• Realistic (Revalent)- Within available resources,
  knowledge and time
• Time-based Assigned timeframes motive people

21
Top 3 Goals

• Goal 1.
• Goal 2.
• Goal 3.
• Goal 4.

22
Luminis CMS Implementation Approach
23
Implementing Luminis CMS around a Focus Area

www.YourCurrentSite.edu
Focus Area
24
Project Core Team
25
Institutional Resources
26
Luminis CMS Implementation Methodology
Knowledge Transfer
27
Phase 1 Assess
Create the Project Definition and Content Process
Analysis Workbook
Determine project resources
Your Project Team
Align project vision with institutional mission
Identify prioritize business, organizational,
and technical requirements from
cross-institutional constituents and determine
focus area
SunGard Project Team
Assess current technical organizational needs
ASSESS
28
Phase 2 Plan
Create Site Plan and Organizational Readiness Plan
PLAN
SunGard Project Team
Design the system and organizational approach
that will support institutional objectives
29
Phase 3 Implement
IMPLEMENT
Provide communication, training marketing
support to prepare constituents for launch
SunGard Project Team
Prepare institutional project team to manage all
aspects of the system
Install, build, test deploy Luminis CMS system
components
30
Phase 4 Re-Assess
RE-ASSESS
Review what went well, what didnt, in the
Luminis CMS implementation
Make/adjust plans for next steps in Luminis CMS
deployment
SunGard Project Team
Identify next steps, including any additional
services that may be needed
31
Luminis CMS Implementation Roadmap
SunGard Higher Education CONSULTANT -facilitated
activities shown in BLACK CLIENT -facilitated
activities shown in WHITE
32
Ensuring Project Success
33
Executive Sponsorship Support

• Establish vision
• Provide high-level support
• Momentum
• Resources (human and materiel)
• Resolve governance issues
• Ownership
• Policies

34
Critical Success Factors

• Ensure executive sponsorship
• Establish initiatives priorities and goals
• Identify and understand technical, business
  organization requirements
• Create cross-constituent ownership involvement
  (a grass-roots approach)
• Allow enough time for effective planning and
  execution
• Provide for appropriate communication knowledge
  transfer
• Establish and manage expectations
• Build on stable and robust technology

35
Risks and Constraints

• What are the risks if you do not achieve your
  stated objectives?
• Failure to meet deadlines
• Failure to include specific content or
  roleplayers
• Under what constraints are you operating?
• Resources (human, material, time, money)
• Competing initiatives

36
Organizational Strength

• What organizational strengths can be leveraged to
  mitigate and risks and ensure adoption of the
  Luminis CMS?

37
Session Wrap-up

• Session Objectives review
• Next steps
• Q A

38
Thank you for your participation

• Jane Howie
• Jane.Howie_at_sungardhe.com

39
Luminis CMS Features, Terminology and Roles
40
Key Terminology

• Site Studio
• Sites
• Webviews
• Workflow

• Templates
• Layouts
• Component
• User Roles

41
Site Studio

• Site Studio is the web-based application where
  users create and manage their content.

42
In-Context Editing

• In-context editing allows users to edit their
  content within the page itself

43
Luminis CMS Environment
44
Templates and Layouts
45
WYSIWYG (What You See Is What You Get) Editor

• Web pages and components can be edited using the
  WYSIWYG editor.

46
Luminis CMS Roles

• Five user roles
• Content Contributor
• Content Manager
• Site Manager
• Template Developer
• System Administrator
• User roles are managed on a site-by-site basis