Store Communications

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Store Communications
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How do you define Store Communications?
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Store Communications- Multiple Channels

• Store Downloads
• Payless Central (Portal)
• Product info (34 per year)
• Store mail (hard copy)
• Back office Wall and Door Postings
• InfoSource visual merchandising guides
• DRO/DM Voice Mails ? Phone Trees

The Back Office
Product Knowledge
The Look Book
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Store Downloads Today

• 530 p.m. cut off for next day publishing
• Viewed on the Back Office PC only
• No pictures, use of color, bold and italics or
  special punctuation allowed
• 1 way communication
• No option for stores to respond
• No reporting capabilities
• Currently we just send messages, but do not
  know when action has been taken and completed.

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Store Download Volume- Typical Store

• Overall
• On average we send 247 messages per quarter
  totaling 988 per year
• The Average Store
• 288 messages annually
• 72 messages per quarter
• 24 messages per month
• 6 messages a week
• 1 message a day

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Store Communication Tomorrow- One Consolidated
Source
Action/Task Actions/Tasks Store Communications
that require an action and response from the
Associate. Actions help prioritize workload while
organizing to dos. Announcements Store
Communications that require no action or response
and are informational.
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Announcements and Actions- Access
Front of Store POS access Information where and
when Associates need it most
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Announcements and Actions- Benefits

• Immediate delivery
• Viewed at the register in front of Store or on
  the Back Office PC
• Uses pictures, color, bold, italics and special
  punctuation to call out information and direction
• 2 way communication
• Option for Stores to provide feedback
• Track progress and completion of actions

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Announcements and Actions- Reporting

• Reporting will show
• Store level status
• Message status of viewed, in progress, complete
  or expired messages
• Detailed list of comments
• Data will be used to
• Ensure consistency across the chain
• Eliminate multiple messages
• Uncover opportunities for improved direction

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Announcements and Actions- Reporting

• Reports can be viewed by Store level to monitor
  progress and identify issues

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Announcements and Actions- Reporting
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Announcements and Actions- Initial Feedback
It makes tasking easier, knowing exactly what
needs to be done and when it needs to be done
by. DM can get a message to us right
away Being able to send the DM comments and
even questions back fast and not have to wait
till the next day. How fast we get the
information is great. Eliminates time spent
on store mail. All associates are more willing to
check Payless Central more than store mail so
everyone is getting the messages
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Technology is your friend
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Wrap Up and Idea Generation