MixedUse Magic

1
Mixed-Use Magic

• Incorporating Retail Into Your Projects

2
Mixing It Up

• Generally includes residential (for-rent and
  for-sale), office, and retail (shopping and
  restaurants)
• More than 5,500 mixed-use projects are currently
  in the construction pipeline (Property and
  Portfolio Research)

3
Mixing It Up, continued

• Highly popular and complicated type of
  development. But when done well, it becomes a
  destination for residents and vistors alike
  (Mizner Park, Fla., courtesy of Cooper Carry)

4
Mixed Challenges

• Financing Doesnt fit into the 19 standard real
  estate products (office, retail, self-storage,
  etc.)
• Number and type of uses makes good parking plans
  essential and difficult to devise.
• Noise

5
Smaller Scale

• Can apply mixed-use strategy to a single building
  retail can provide amenities to residents and
  income to owner (Belgravia Groups Belden Center,
  Chicago)

6
Density and Design

• Mixed-use projects must have sufficient foot
  traffic and revenue to survive, so density
  matters. (The Fitzgerald in Rockville, Md.,
  courtesy of Cooper Carry)

7
Neighborhood Impact

• Combination of retail and residential can
  revitalize an area (North and Halsted, Chicago,
  courtesy of the Belgravia Group)

8
Big Projects, Big Decisions

• Multi-use vs. mixed-use (Bethesda Row in
  Bethesda, Md., courtesy of Cooper Carry)

9
More Decisions

• Mall model vs. Main Street model (The Spectrum
  in Falls Church, Va., courtesy of Cooper Carry)