Montanas International Tourism Program JAPANESE MARKET

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Montanas International Tourism ProgramJAPANESE
MARKET

• Mako Sakaguchi
• State of Montana Japan Trade Office

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Market Situation

• Japanese Population 126 million
• Travel Abroad (2005) 17.4 million
• Traveling to U.S. (2005) 3.8 million

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Japanese Market in U.S.
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Forecast of International Travel
p projected
Estimates in Thousands
Source U.S. Office of Travel Tourism Industry
Inbound Overview
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Market History
Source U.S. Office of Travel Tourism Industry
International Arrivals to the U.S.-Historical
Visitation
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Reasons for Traveling to U.S.
Source U.S. Office of Travel Tourism
Industries 2004 Market Profile Japan
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Market Profile
Source U.S. Office of Travel Tourism
Industries 2004 Market Profile Japan
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Japanese Outlook
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Outbound Japanese by Age
Source Japanese Ministry of Land, Infrastructure
Transport based on data from the Ministry of
Justice
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Preferred Purpose of Travel
Source Japan Tourism Marketing Co. Opinion
Survey of Overseas Travel Preferences
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Reservation Methods
Source Japan Tourism Marketing Co. Factual
Survey of the Overseas Travel Situation
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Montana is Ideal for Japanese Visitors!

• Age 40 and over (Baby boomers)
• Crave western culture
• Looking for nature
• Relaxation

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Montana Tourism Efforts in JAPAN
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Internet www.bigskyjapan.com

• 41 pages of information on Montana
• - Tourism Information
• National Parks, Ski Areas, Dinosaur Trail,
  Activities, Travel Agents
• - Photo Gallery
• Images targeted for Japanese tourist
• Monthly newsletter
• News page

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Promotion to Travel Agents

• Conduct seminars
• - participants increased 23 in 2006
• Exhibitions Workshops
• Daily inquiries and assistance
• - provide promotional materials

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You have a contact in Japan

• Mako Sakaguchi
• State of Montana Japan Trade Office
• Tel [phone]
• Fax [phone]
• Email makos_at_bigskyjapan.com
• www.bigskyjapan.com

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Thank you