Corporate PPT Template

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Oracle9i Application ServerMarket Leadership and
Innovation

• 16,000 customers
• 1,000 ISVs
• 1,400 System Integrators
• 99 Technology Patents
• 1st Application Platform Suite
• 1st App Server On Linux
• 1st in Performance

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Introducing Oracle 10g

• Responsive software infrastructure for grid
  computing

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John MageeVice President Oracle Application
Server Product Marketing Oracle Corporation
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IT Challenges
Isolated Applications Deployed on Islands of
Infrastructure

• Expensive hardware, software, and labor
• Inflexible architecture limits business
  responsiveness

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Oracle Strategy for IT

• Enterprise
• Grid Computing
• Responsive
• Software Architecture

• Islands of Infrastructure
• Isolated Applications

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Enterprise Grid Computing
Coordinated use of many servers acting as one
large computer
Grid Control
Add and Reallocate Capacity Quickly and
Economically
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Responsive Software Architecture
Develop and manage reusable software services to
improve flexibility and productivity
Multi-Channel
Content
Transactions
Integration
Collaboration
Communication
Authentication
Respond to Changing Requirements Quickly
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Oracle Application Server 10g Integrated
Middleware Platform
Management Security
Clustering Caching
Rapid Application Development
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Oracle Application Server 10g Breadth and Depth
for Strategic IT Initiatives

• Self-service Applications
• E-Commerce
• Enterprise Portals
• Identity Management
• Web Services
• Application Integration
• Business Process Automation
• Trading Partner Connectivity
• Mobile and Wireless
• Business Intelligence
• Content Management
• Regulatory Compliance

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Oracle Application Server 10gIntegrated Software
Saves

• Lower your costs
• Save on license and support
• Save on software integration
• Save on administration and training
• Improve quality of service
• End-to-end security provides peace of mind
• Performance optimizations improve service levels
• High availability architecture ensures uptime
• Deliver new services faster
• Improve productivity with a unified platform

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Open and Interoperable Works with What You Have
Today

• Standards-based platform
• Supports all major OS hardware platforms
• Interoperable with existing infrastructure

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Flexible Deployment From Departmental to
Distributed Enterprise

• Modular architecture for maximum flexibility
• Install only what you need
• License only what you use
• Evolve your infrastructure over time
• Scale across all geographies
• Wide range of deployment topologies
• Single CPU server ? large SMP
• 2-node cluster ? High-density rack configuration
• Enterprise grids

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Oracle 10g and Enterprise Grids Implement One
from Many Manage Many as One

• Virtualize resources on low-cost hardware
• Allocate resources dynamically
• Automate provisioning
• Centralize monitoring and management

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Enterprise Grid Computing
10g
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Middleware ServicesUse Resources Effectively on
Low-Cost HW
Group resources and services by application
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10g Software Provisioning
Grid Control Repository

Install/Clone
Configure
Deploy
Patch
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Performance MonitoringDiagnostics and Tuning
Monitor and analyze performance

• How much time is being spent in the JDBC part of
  this application?
• What was the average response time over the past
  3, 6, and 9 months?

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Policy-Based Workload Mgmt Ensure High Quality
of Service

Workload Manager
Dispatcher SchedulerDistribute workloads based
on application-specific policies
Policy Manager Stores application-specific
policies
Resource ManagerManages resource
availability/status
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Scheduled WorkloadsAllocate Resources to Meet
Business Needs
Start of Quarter
End of Quarter
General Ledger
General Ledger
Order Entry
Order Entry
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Capacity Planning
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10g Capacity-on-DemandAutomated Scale Out
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10g High AvailabilityEnsure High Quality of
Service

• Transparent Application Failover (TAF)
• Fast-Start Fault Recovery
• Integrated Backup and Disaster Recovery
• Multi-tier Failover Notification (FaN)

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What about performance?
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World Record SpecJ BenchmarkPosted 8 September
2003
1200
1,165
1000
1,037
800
TOPS
BEA
600
400
Source SPEC, as of September 8, 2003
www.spec.org, all in MultiNode Category Oracle
Application Server 10g, 1,165.06
TOPS_at_MultipleNode, 131.66 US/TOPS_at_MultipleNode.
BEA WebLogic 8.1 SP1 on HP DL360, 1,037.02
TOPS_at_MultipleNode, 200.34 US/TOPS_at_MultipleNode.

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Responsive Software Architecture
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Business FlexibilityChange is a Constant
The first thing that becomes clear as you
examine any complex business model is that
becoming exceptional at your business means
becoming extraordinarily efficient at handling
exceptions.
Delphi Group, 2003
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Or, put another way
It is not the strongest of the species that
survives, nor the most intelligent, but the one
that is most responsive to change.
Charles Darwin
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Responsive Software Architecture
10g
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Problem Stovepiped Web SitesCostly to Manage
and Deliver Content and Apps
Extranet
Internet
Intranet

• Employees
• Sales
• Operations
• Executive

• Partners
• Distributors
• Suppliers

• Customers
• Beta customers
• Enterprises
• Small Business

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Unified Web PresenceReduce Management and
Development Costs

• Single portal framework
• Centralized identity management
• Single wireless framework

• Separate employee, customer, and partner
  sites
• Access rights for every application and
  content store
• Custom mobile apps for each wireless device

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Unified Portal FrameworkReduce the Cost of
Managing Web Sites
Oracle Application Server Portal
EnterpriseApplications
World Wide Web
HostedServices
E-BusinessServices
Documents
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Deliver Personalized ContentImprove User
Productivity
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Centralized Identity ManagementEnsure Security
While Lowering Cost

• Secure centralized access across entire system
• Customized privileges
• By group, roles, users
• Manage, update, view
• Support for 3rd-party solutions for secure access
  to legacy applications

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Single Sign-On Reduce Management Costs Improve
Productivity

• Reduce the cost of resetting passwords (300 per
  user / per year, IDC)
• Users login once to access applications content

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Delegate Access ControlProvide Greater
Flexibility for Managing Portals

• Enforce corporate security policies and standards
• Delegate access and style to departments or
  partners
• Encourage user personalization

Portal
a
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Multi-Channel DeliveryReduce Cost of Managing
Wireless Devices

• Develop mobile applications once
• Multi-channel XML
• Web services
• Deploy to multiple channels
• Mobile laptops
• Wireless phones
• PDAs
• Manage from a single console

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DeliveringNewServices
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Oracle Developer Suite 10gIntegrated Development
Platform
Rapid Application Development
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Reusable ServicesLower Development Costs,
Improve Flexibility

• Build applications from modular business services
• Standardized interfaces for reuse
  interoperability
• Self-describing for easy discovery and binding

Authentication Service
Account Validation Service
Oracle Application Server 10g
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Leverage Existing InvestmentsService-enable IT
Assets
SOAP
SOAP
SOAP
OracleASIntegration
External Supplier
SOAP
PackagedApplication
Legacy Application
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Service Development FrameworkRapid Development
of Business Services

• Productivity with Choice
• Visual and declarative environment
• Complete development framework
• My JDeveloper personalized interface
• Full Web services lifecycle support
• Model, develop, deploy, debug, test, tune
• XML metadata for simplified maintenance
• Complete standards support
• SOAP, WSDL, UDDI, WS-I
• Interoperability with .NET
• Collaborative development
• Integration with SCM tools

Oracle JDeveloper 10g with ADF
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Publish Services as PortletsAllow Users to
Interact with Web Services
Sales forecasting
Campaign planning
Lead tracking
Expense reporting
Procurement
Travel reservations
News feeds
Stock quotes

Publish
Personalize
Personalize
Import
Personalize
Portlet Catalog
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Portlet CatalogEnable Personalization and Reuse

• Manage service availability and access
• Internal external content
• Documents
• Syndicated news
• Business Intelligence

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Integrate and Optimize Business Processes
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Something is wrong here
Integration costs are approaching one-third of
total spending on application development and
deployment.
Gartner, 2003
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Problem Integration Complexity Labor Intensive
and Hard to Manage
Application
Screen
Scrape
Download
Application
Message
File
Application
Screen
Queue
Application
Scrape
Transaction
Sockets
Screen
Transaction
File
Scrape
File
Application
Sockets
CICS Gateway
Download
RPC
ORB
File
APPC
Application
Message
Application
ORB
Message
Application
Transaction
Queue
File
Application
Message
Queue
CICS Gateway
Screen
Transaction
Scrape
File
APPC
Download
Message
RPC
Application
File
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Solution SimplifyWith a Standards-Based
Integration Platform
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Data ConsistencyAdapt to Application Changes
Quickly

• Automatic propagation of data reduces manual
  errors
• Common view of data and events encourages reuse
• Connect with pre-built adapters
• Applications
• Databases
• Messaging
• Technology
• B2B protocols

App View 2
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Automate Business FlowsImprove Processes Across
Systems
Sales
Application
Internal User
Distributor
JCA
Wireless
Email
Portal
Web Service
RosettaNet
1
2
3
4
5
6
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Business Process ManagementStandardize Processes
for Reuse

• Model processes quickly
• Simple event handling
• Complex B2B interactions
• Reuse common processes
• Evolve business rules as conditions change

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Business Activity Monitoringfor Continuous
Process Improvement
Track and Analyze

• Who has the highest order volume?
• Where is my PO?
• Where are orders delayed?

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Improve Productivity
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Problem Information Chaos Limits Productivity
and Collaboration

• Users
• Where can I find information about my health
  benefits?
• What was the URL for the Support center?
• Teams
• What PPT version did you send me via email?
• I want to approve that Web page before its
  externalized
• Managers
• How did my sales team do in the Western region?

The Information Age Chaos!
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Collaborative Work EnvironmentRespond Quickly to
Changing Business Needs
Portal
Workflow
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Oracle Application Server 10gLower Your Costs,
Increase Your Flexibility

• Enterprise Grid Computing
• Lower hardware costs
• Lower management costs
• Improve quality of service
• Responsive Software Architecture
• Deliver new services faster
• Integrate existing assets to optimize your
  business
• Collaborate effectively to improve productivity

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Reminder Please complete the OracleWorld
session surveyThank you.
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