Business Development and Technology Planning

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InteractiveServices
2
New Tendencies
Time to Market
Business Environment changes very fast that makes
difficult to define the focus
Connectivity
All kind of thinks have been electronically inter
connected - products, people and enterprises - in
the way for open boundaries
Intangible
All products and services have tangible and
intangible economic value. The intangible value
grows fast, supported by information of
relationships.
3
New Requirements

• access any time
• access any where
• real time operation
• Customer interaction
• know how / forecast
• customization
• self provisioning/self customer care

4
Challenges for ISP
To move in the value chain
End to end solution offering
Just in time solutions availability
One stop shopping
Integrated and managed services
Partnership development
Global reach availability for their Customers
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Services Architecture Evolution
Devices
Applications/Services
Service Platform
Development Platform
Network Oper. Systems
Basic IP Services
Network
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PCs comparison
PC
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Services Architecture Evolution
Devices
Applications/Services
Service Platform
Development Platform
Network Oper. Systems
Basic IP Services
Network
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Services Architecture Evolution
ISDN/Dial
IP/ATM/FR
Packet Switching
Optical Core
Edge Services
Fixed Wireless
User Aggregation
DSL
Mobile
Cable
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Services Architecture Evolution
Multiplexing Protection e Layer Management
IP
IP
ATM
SONET/SDH
IP
SONET/SDH
Optical
Optical
Optical
Lower cost, Lower complexity and lower overhead
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Services Architecture Evolution
Devices
Applications/Services
Service Platform
Development Platform
Network Oper. Systems
Basic IP Services
Network
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Internet Access Services

• dial access
• corporate
• wholesale (ISP)
• dedicated access
• corporate
• on demand
• burstable

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Hosting Services
DIGEX
WCOM/Embratel
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IP VPN Services

• Access VPN
• Enterprise access
• Wholesale
• Intranet VPN
• Branch offices
• Call centers
• Extranet VPN
• Business-to-business
• Industry groups

Internet, IP, IPsec FR, ATM, MPLS
Service Provider
Shared Network
VPN
The customers share a network that operates in
the same level of reliability provided by
the private networks
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Services Architecture Evolution
Devices
Applications/Services
Service Platform
Development Platform
Network Oper. Systems
Basic IP Services
Network
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Services Platform
The services platform enable new product and
services to be fast implemented from already
existents basic services.
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Security Services

• Managed Firewall
• High availability Firewall
• Intrusion Detection and Response
• VPN Site-to-Site e User-to-Site
• Antivirus
• Web Site Blocking
• Strong Authentication
• Network and Hosting Scanning

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VoIP Services

• Residential VoIP
• IP trunking
• Corporate VoIP
• Remote PBX
• e-Call services
• Internet call waiting
• Virtual second line
• conference calls

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Unified Messaging
Sender Leaves Voice mail via wireline or wireless
phone
Sender Leaves A fax message via fax machine
Sender Leaves E-mail via PC
IP
Recipient Listens to voice mail, e-mail and fax
message headers via wireline or wireless phone
Recipient Views E-mail and faxes, and listens to
voice messages on the PC
2121-3464300
Recipient Receives Notification of new messages
via MWI, stutter dial tone, SMS, e-mail client
and pager
Recipient Reached at multiple locations via a
Single Number Reach
Recipient Redirects Fax Messages to any fax
machine
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Multimedia Applications

• 1,000 users
• Live video 1 Mbps
• Demand 1 Gbps

Streaming video
source Cisco
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Management and Distribution Technologies

• QoS Technologies
• Packet classification
• Traffic Policing
• Admission Control
• Queueing
• Congestion management
• Link Fragmentation
• Policy Management
• MPLS

• Content Distribution Technologies
• Caching
• Multicast
• CDN technologies

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Content Distribution Services
Content Edge-Delivery
Content Routing
Content Switching
Content Distribution Management
Intelligent Network Services
Highly available, scalable, performance network
at Layer 2/3
Dedicated/ ATM/FR
DSL
ISDN/Dial
Mobile
Cable
Fixed Wireless
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Services Architecture Evolution
Devices
Applications/Services
Service Platform
Development Platform
Network Oper. Systems
Basic IP Services
Network
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Interactive Centers
Web Center
Managed Contact Centers
CRM Center
Web Center
E-mail Voice Mail Chat Video Paging VoIP

• Focus on Small and Medium Enterprises
• Network solution without customer investments.
• To provide facilities to small enterprises.

• Focus on Large Enterprises
• Network solution with customer investments.
• To provide sophisticated and customized facilities

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Customer ServiceTalk to me
Click-to-Talk Call Me
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Customer ServiceFollow me
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Customer ServiceShopping with a friend
Customer
Friend
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e-Marketplaces

• A marketplace is a virtual market where
  enterprises exchange information and make
  commercial transactions.
• Types of Transactions
• Transactions in private arena between one
  company and its community of providers and
  partners.
• Transactions in public arena - B2B where any
  enterprise can make transactions.

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e-Marketplaces
The e-Marketplace provides a single point of
access between one enterprise and its partners
Exchange Evolution
1.) Core Portal Infrastructure
2.) Outsource Portals
3.) Cross-Portal Links
4.) New Markets
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Services Architecture Evolution
Devices
Applications/Services
Service Platform
Development Platform
Network Oper. Systems
Basic IP Services
Network
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Terminals
Auto Configuration
Access
Internet
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M2M Machine-to-Machine
The communication market between machines -
Machine to Machine (M2M) is very recent. Near
2010 the traffic volume will be greater than the
traffic generates by human being. Scientific
American In the future the communications
between the machines M2M will be done by sensors.
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Services Architecture Evolution
Devices
Applications/Services
Service Platform
Development Platform
Network Oper. Systems
Basic IP Services
Network
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Development Platform

• Large Libraries with search functions APIs
• SDKs- Software Development Kits
• Networks Standards
• Large test tools
• Ask the Engineer - help functions to the
  developer

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Services Architecture Evolution
Devices
Applications/Services
Service Platform
Development Platform
Network Oper. Systems
Basic IP Services
Network
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Operational Platform

• Consulting via web to Customers and internal
  users Order Status, Failure Reports, Invoice
  revision and others.
• Safe Environment, Monitored Applications and
  Performance Measurement.
• Provisioning capability.
• Billing features.
• Customer Service Interface, NOC e Legacy
  Systems.

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Conclusion
- Just because a company has the ability to
evolve doesnt mean it will.
Teoria da Evolução Digital
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New Challenges - New Values
Velocity
Time
Ubiquity
Space
Intangible
Material