are designed to influence peoples behavior'

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Presented by
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Outreach Programs
are designed to influence peoples behavior.
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To be effective, understand

• What are acceptable suggestions
• What is practical
• What is within the capability of the target
  audience

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Factors Influencing
the development of outreach programs include

• Message
• Audience
• Money

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Types of Interaction

• One-on-one
• Ripple Effect
• Shotgun Approach

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One-on-One

• Relies on person-to-person education
• Can address issues and question immediately
• Very effective and persuasive

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One-on-One

• Is very labor intensive
• Requires a high budget
• Is warranted in special circumstances

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One-on-One

• Use when
• You know specifically who is at risk
• You have a specific action plan in mind
• You need their cooperation to put the plan into
  action

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One-on-One

• Challenges
• Language and cultural barriers
• Problems related to poverty
• Implementation problems

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One-on-One

• Person-to-person
• Help them do radon test
• Help them understand results and potential health
  risks if high
• Help them understand options for mitigation
• Help them understand pros and cons of short-term
  solutions
• Help them make contact with organizations that
  might be able to help

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One-on-One

• One-on-one can be effective if targeted
• Need to be sensitive to cultural and language
  differences
• Need practical, short-term solutions
• Downsides to one-on-one do exist

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The Ripple Effect

• Increase number of grassroots organizations
  providing education
• Increase number of people educated

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The Ripple Effect

• Train-the-trainer workshops
• Identify and work with community-based
  organization
• Do logistics for setting up workshop
• Prepare training materials
• Conduct the workshop
• Follow-up with attendees

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The Ripple Effect

• Primary Audience
• Health educators
• Nurses or other health professionals
• Anyone interested in educating the community

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The Ripple Effect

• The training includes
• Fact Sheets
• Basic information on radon
• Health effects
• Testing
• Mitigation
• Handouts
• Outreach suggestions
• Additional Resources

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The Ripple Effect

• How the ripple happens
• Attendees agree to do outreach activities in the
  community
• Health fairs
• PTA presentations
• Local business safety fairs
• Presentations to service organizations
• Handing out information at local store
• They can use all the materials given to them at
  the workshop

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The Ripple Effect

• The Ripple Continues
• The attendees at these outreach activities spread
  the information to family and friends
• The original host organization has the materials
  and knowledge to conduct additional workshops.

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The Ripple Effect

• Follow-up
• Receive completed activity form from workshop
  attendees
• Compile database of successful outreach
  activities
• Add to future workshops to strengthen outreach
  activities
• Track the number of people being reached through
  program

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The Ripple Effect

• 50,000 a year 3 workshops per year
• 20 attendees per workshop
• 60 professionals
• 300 families
• 600 family members
• 660 educated

That comes to only 76 per person educated by
this asthma program!
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Shotgun Approach

• Very simple message
• Say it over and over
• Say it everywhere
• Provide the details when asked

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Shotgun Approach
Very Simple Message Radon Can Cause Cancer Test
Your Home For Radon
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Shotgun Approach

• Delivering the Message
• PSAs Radio and TV
• Health Observances Partnerships
• Brochures
• Hotlines
• Helplines
• Fix-It Lines
• Web Site
• Conferences

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Radon PSA
Shotgun Approach
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Radon PSA
Shotgun Approach
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Emmy Winning PSA
Shotgun Approach
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Shotgun Approach
Health Observances

• National Radon Action Week 3rd Week of October
• National Radon Action Month January
• National Radon Poster Contest
• Radon promotional items
• Corporate Leadership
• IAQ Partnerships

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Shotgun Approach
Web Site www.nsc.org/ehc/radon.htm

• Receives average of 1,096 hits per week
• Average of 56,992 per year
• Equals about 683,904 educational opportunities
  during the 12 years of operation

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Shotgun Approach
Measuring Outcomes

• Telephone Hotline
• Caller receives brochure with basic radon
  information
• Average 21,515 calls per year
• Equals 258,180 during the 12 years of operation

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Shotgun Approach

• Telephone Helpline
• Caller speaks with an information specialist
• 9,114 calls to helpline per year
• Equals 109,368 during the 12 years of operation

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Shotgun Approach

• Homes Tested
• Average of 13,000 test kits sold per year
• Equals 156,000 test kits sold during the 12 years
  of operation

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Shotgun Approach
The challenge There is no control over who you
reach
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Request for Proposal Exercise

• Audience
• Topic
• Budget
• Geographic Area
• Length of Award
• Deliverables
• Outcomes

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• Outreach Options
• Radio PSA
• TV PSA
• Telephone Hotlines
• Telephone Helpline
• Brochures
• Training Manual
• Activity Book
• Video
• Backgrounders
• Guide Book
• Web Site
• Conference

• Outcomes
• of Radio PSA Aired
• of TV PSA Aired
• of Callers
• of Pubs Distributed
• of Training Session
• of People Reached
• of Products Sold
• of Web Hits
• of E-mails
• of Attendees

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More Info?
National Safety Council 1025 Connecticut Avenue,
NW, 1200 Washington, DC 20036 202/293-2270 ext
469 marstilk_at_nsc.org www.nsc.org/ehc.htm