From the publishers of the New England Journal of Medicine

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From the publishers of the New England Journal of
Medicine
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Introduction UNIQUE OPPORTUNITY FOR YOUR
PHYSICIAN MARKETING PROGRAM
Journal Watch Dermatology (JWD) is an eight-page,
monthly clinical newsletter published by the
Massachusetts Medical Society, which owns and
publishes the world-renowned New England Journal
of Medicine. Since its inception in March 1993,
Journal Watch Dermatology has kept thousands of
dermatologists and other dermatologic healthcare
professionals up-to-date on the latest advances
in dermatology today. In a recent survey, 90 of
dermatologist respondents agreed that Journal
Watch Dermatology provides them with reliable and
timely information. In fact, some summaries are
published in Journal Watch Dermatology less than
a month after the original article appears in the
medical journals. Journal Watch Dermatology is a
valuable, timesaving service that reviews and
summarizes the recent diagnostic and treatment
data that is most relevant for dermatologists.
Journal Watch Dermatology is written and
reviewed by our nine-member physician editorial
board. All members of the board possess distinct
areas of expertise and offer unique perspectives
on the research published in the newsletter.
Now in its fifteenth year of publication, each
monthly issue of Journal Watch Dermatology
features the following content Fifteen to
twenty clear, concise summaries of important,
groundbreaking research drawn from more than 33
major medical journals Expert commentary from
thought and opinion leaders that provides
insight into the articles relevance to the
practice of dermatology References to the
original articles, making it easier for
readers to obtain more information on subjects
of great interest Titles of some recent past
articles include CDC Report on
Gadolinium-Associated Nephrogenic Fibrosing
Dermopathy Port Wine Stain Recurrence After Laser
Treatment Can We Safely and Effectively Immunize
Patients Receiving Anti-TNF Therapies?
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THE EDITORIAL BOARD
EDITOR-IN-CHIEF Lowell A. Goldsmith, MD, MPH
Professor of Dermatology and Epidemiology,
University of North Carolina School of Medicine
Dean Emeritus, University of Rochester School of
Medicine and Dentistry Special Interest
Genetic defects of epidermis and development of a
dermatology lexicon DEPUTY EDITOR Jeffrey P.
Callen, MD Professor of Medicine
(Dermatology), Chief, Division of Dermatology,
University of Louisville Special Interest
Interface between Dermatology and Internal
Medicine Rheumatic Disorders EXECUTIVE
EDITOR Sharon S. Salinger Massachusetts Medical
Society ASSOCIATE EDITORS Mary Wu Chang, MD
Chief of Pediatric Dermatology, Connecticut
Childrens Medical Center Associate Professor of
Dermatology and Pediatrics, University of
Connecticut School of Medicine Special Interest
Pediatric Dermatology Mark V. Dahl, MD Professor
and Chairman, Department of Dermatology Mayo
College School of Medicine, Mayo Clinic,
Scottsdale/Phoenix
Craig A. Elmets, MD Chairman, Department of
Dermatology, Director, Skin Diseases Research
Center, University of Alabama School of Medicine,
Birmingham Special Interest Immunodermatology,
phototherapy, and photosensitivity diseases Jan
V. Hirschmann, MD Assistant Chief, Medical
Service, Puget Sound VA Medical Center Professor
of Medicine, University of Washington School of
Medicine, Seattle Special Interest Infectious
Disease George J. Hruza, MD
Clinical Associate Professor of Dermatology,
Saint Louis University Medical School Director,
Laser Dermatologic Surgery Center, St.
Louis Special Interest Cosmetic and Dermatologic
Surgery Cutaneous Oncology Angelica Selim, MD
Director of
Dermatolpathology and Assistant Professor,
Pathology Duke University Medical Center,
Durham, North Carolina Special Interest
Dermatopathology Hensin Tsao, MD, PhD
Assistant Professor of Dermatology, Harvard
Medical Special Interest Basic Science Cancer
Research
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BENEFITS TO CLINICIANS
Journal Watch Dermatology offers physicians and
allied health professionals a clear and concise
overview of clinical options and current research
in dermatologic medicine. Among the benefits
offered are Journal Watch Dermatology saves
time. Journal Watch Dermatology saves
precious time, helping todays busy
dermatologists keep up with the latest advances
in medical research and clinical developments,
so they can more effectively evaluate,
diagnose and manage the treatment of
patients. Journal Watch Dermatology cuts
down on information overload and provides
concise overviews of the most important advances
in the field. Since Journal Watch Dermatology
provides summaries and commentary on must see
research reported in over 33 publications,
physicians are able to review a vast amount of
research from many different sources within
minutes.

• Journal Watch Dermatologys distinguished
  editorial board ensures relevance and quality.
• Readers benefit from an editorial board of
  physicians who are both clinicians and
  researchers, not only providers of patient care
  but also thought and opinion leaders who attend
  and present at scientific meetings. Therefore,
  readers are assured that the content of Journal
  Watch Dermatology is carefully selected and
  reviewed for relevance and usefulness.
• Expert commentary from the physician editorial
  board helps readers put articles in perspective
  by illustrating the relevance of research to
  the practice of dermatologic medicine. Further,
  each summary is peer-reviewed and then edited
  for brevity, clarity, and style by an
  experienced team of managing editors who
  maintain the highest editorial standards.

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BENEFITS TO SPONSORS

• As the sponsor of Journal Watch Dermatology, you
  will be providing a valuable tool for busy
  dermatologists who just cant keep up with all
  the information on the latest research and
  developments in their field.
• Your sponsorship of Journal Watch Dermatology
  will also benefit you in a number of important
  ways.
• Journal Watch Dermatology can help you
• Gain exposure to the dermatology audience
• Increase corporate and brand awareness in an
  uncluttered editorial environment that is read
  by physicians
• Receive maximum exposure for your product
  message
• Surround your message with reliable, timely
  editorial content
• Streamline your marketing and reach your
  target market as Journal Watch Dermatology will
  be mailed only to your selected lists
• Benefit from the trust and high readership
  physicians have traditionally placed in
  products from the publishers of the New England
  Journal of Medicine

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READER HIGHLIGHTS
Our market research, conducted among physicians
who received a sponsored subscription to Journal
Watch Dermatology, shows that it is sent to a
highly qualified audience of physicians and
received with much enthusiasm. 92 of
respondents read about half or all the contents
of an average issue of Journal Watch
Dermatology 91 of respondents look at most
or all of the issues 99 of respondents feel
their sponsored subscription to Journal Watch
Dermatology is very or somewhat valuable.
Physicians rated Journal Watch Dermatology
high for - timely content 90 - relevance
to practice 86 - interesting topics
89 - quality of summaries 93 - overall
impression 90 99 of respondents are
somewhat or very satisfied with their
subscriptions Source Journal Watch
Dermatology Reader Survey, April 1999
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JOURNALS WATCHED FOR Journal Watch Dermatology
Each month the Journal Watch Dermatology
editorial board members read and review the
following list of medical journals to select
articles with the most significant recent
advances in dermatology today. Articles are then
summarized by physicians who also provide
thoughtful, expert commentary that helps readers
put articles into perspective.
Acta Dermato-Venereologica Aesthetic Plastic
Surgery American Journal of Cosmetic
Surgery American Journal of Dermatopathology Ameri
can Journal of Surgical Pathology Annals of
Internal Medicine Archives of Dermatology Archives
of Facial Plastic Surgery Archives of
Otolaryngology British Journal of
Dermatology British Journal of Plastic
Surgery British Medical Journal Clinical and
Experimental Dermatology Clinical Infectious
Diseases Clinical Pharmacology and
Therapeutics Contact Dermatitis Dermatologic
Surgery Journal of the American Academy of
Dermatology JAMA Journal of Clinical Pathology
Journal of Cutaneous Laser Therapy Journal of
Cutaneous Pathology Journal of Investigative
Dermatology Journal of Pediatrics Journal of
Photochemistry and Photobiology Lancet Lasers in
Surgery and Medicine Nature Nature
Genetics Nature Medicine New England Journal of
Medicine Pediatrics Pediatric Dermatology Photoche
mistry and Photobiology Photodermatology Photoderm
atology, Photoimmunology Photomedicine Plastic
and Reconstructive Surgery Scandinavian Journal
of Infectious Disease Science
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SPONSORSHIP PRICING
The following options proposed by the
Massachusetts Medical Society/New England Journal
of Medicine cover the cost to print and bind 12
issues of Journal Watch Dermatology. MMS charges
include your companys logo, an acknowledgment on
the front cover of the publication, and postage.
MMS charges do not include the cost of list
rental if this service is requested.

• 2008 PRICING
• Number of Copies Cost per Issue
  Minimum Cost per Minimum Total Cost/
• 
  6 Mo. Subscription
  Yearly Subscription
  
  
• 5,000 to 7,999 3.10
  93,000 186,000
• Up to a 4 pg Insert 3.38
  101,400 202,800
• 8,000 to 11,999 2.95
  141,600 283,200
• Up to a 4 pg Insert 3.16
  151,680 303,360
• Sponsor Supplies Pre-printed Ad Inserts/
  Journal Watch Prints Ad Inserts
• ADDITIONAL/OTHER RELATED COSTS
• Welcome letter and envelope (1st issue only)

DERMATOLOGY