Concept Test

1
Concept Test

• Potatoes and Broccoli
• Broccoli, Fresh, Refrigerated, Fried, and Dried
  Potatoes

2
Health

• Reduces the probability of Cancer
• Increases Heart Health
• Lowers-Avoids the risk of diabetes
• Increases Longevity
• Aids Digestion
• Promote Eye Health
• Is Less Fattening
• Increases Energy

3
NOTES

• In further questioning on the health issues, they
  were ranked as  (1) weight (2) health (3) cancer
  (4) heart  Nothing else was considered as really
  a concern when evaluating the healthiness of
  food.  With respect to potatoes, there was no
  real association with anything other than weight.
  Surprisingly, potatoes were viewed in equal
  proportion as a fattening food and as a weight
  control food.  Fattening because of all the
  butter and sour cream you put on it, though those
  who viewed it as fattening really didnt think
  about taking the fattening toppings off. Potatoes
  were just fattening.  They also indicated that
  health issues were critical to them depending on
  their specific family history and challenges.
• In evaluating the relative acceptability of
  modification sources for food, the relative
  perceptions/acceptability on a 10 point scale
  would be approximately 
• Selective Breeding (10)  Intragenic (spike at 7
  and most people had accepted it at the 5 range), 
  Chemical additives (4) and Transgenic (everyone
  was in the 2-1 range).  
• When it was explained that selective breeding and
  intragenic were exactly the same except that one
  takes years and years to complete, they said no
  matter.. they stood by their ratings with very
  strong feelings, but could not explain why other
  than they didnt like the idea.
• Omega III, Vitamin E, and Dark Green seem to be
  key buzzwords.  Energy should be added to the
  Health list.

4
Hedonics

• Fresh Flavor
• Eye Appeal (color, attractiveness)
• Bite Sized
• Smells Good
• Satisfies Hunger
• Indulgence

5
Emotional

• Fresh
• Wholesome
• Natural
• Healthy
• Better for me / my family
• Fun to eat
• A treat

6
Buzzwords

• Acrylamides
• Probiotics
• Plant Sterols
• Omega III
• Antioxidants
• Low Glycemic Index
• High Fiber
• Natural
• Flavinols
• USDA / FDA Recommended
• Vitamins
• Minerals
• Reduced Chemical Residues
• Vitamin E
• Dark Green

7
Buzzwords

• Lowers Acrylamides (A cancer producing toxin)
• Increases Probiotics (Bacterial that decreases
  inflamatory bowel disease and risk of certain
  colon cancers)
• Increases Plant Sterols (Decreases bad
  cholesterol)
• Increases Omega III (Can help with depression,
  PMS, arthritis and other inflamations such as
  migraines)
• Increases Antioxidants (Protects cells from
  unstable molecules that may lead to cancer)
• Low Glycemic Index (How fast foods raise your
  blood sugar)
• Increases Fiber (Reduced heart and intestinal
  disease)
• More Natural
• Increases Flavinols (Reduces cardiovascular
  disease)
• USDA / FDA Recommended
• Increases Vitamins
• Increases Minerals
• Reduced Chemical Residues

8
What are the relative perceptions, preferences
and problems with modified foods being developed
in the following ways

• Selective Breeding
• Chemical additives
• Intragenetics (modification of the plants
  natural DNA)
• Transgenetics (introductions of foreign DNA
  (viral, bacterial or other species)