IT Innovation in India

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IT Innovation in India

• SoftDEL Systems Limited
• A UniDEL group company

2
Management Team

• D Viswanath - Chief Executive Officer, SoftDEL
  Systems Ltd.
• Over 21 years of experience in the
  Automation Industry. Has held several leadership
  positions in GE including CEO - GE Fanuc India,
  GM- Industrial Solutions, Asia, Shanghai
• Milind Khire Head Technology Product
  Development, 18 years experience in product
  development and software systems. Previously with
  HCL, Satyam and Electronica
• Suresh Upadhya Manager Embedded Systems Group.
  More than 16 years of experience in the product
  development and IT industry. Previously with Atos
  Origin, Patni Computer Systems and Godrej
  Industries
• Mahesh Lotake Manager Open Systems Group. Has
  over 14 years experience in software development
  and project management. Worked in the past with
  Bentley Nevada and Dynalog Computers.

Supported by a strong Board of Industry veterans
from UniDEL, TVS ATE
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Board of Directors
Kishore Dalal Chairman, UniDEL Group Sunil
Dalal Managing Director, UniDEL Group R.
Haresh Managing Director, TVS Group Anuj
Bhagwati Managing Director, ATE Group Ashwin
Panemangalore Executive Director, UniDEL Group
4
Quality Certification

• Presently working on CMMi3 implementation with
  KPMG as the consultant certification by Sept06
• Group wide PCMM implementation with KPMG as
  consultants - under implementation.

5
Select Customers

• SSD Drives, Charlotte, NC Automation Division
  of Parker Hannifin Corp
• GE Fanuc, Foxborough, MA Automation Business
  Unit of GE
• Automated Logic, Atlanta, GA Building
  Automation Division of Carrier Corp
• Wonderware, Lake Forest, CA Software Division
  of Invensys plc
• Express Logic, San Diego, CA Small foot print
  RTOS ThreadX Developer
• Thermo Electron, Houston TX Global Process
  Instrumentation and TM Company
• Building Management Association, Chicago, IL
  Industry Test Lab
• TQ Components, Germany Single board Industrial
  Computer Manufacturer
• Bhabha Atomic Research Center, Mumbai Dept
  Atomic Energy
• Nuclear Power Corporation, Mumbai Dept of
  Automation Energy

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Why Us

• SoftDEL offers end-to-end product development and
  RD solutions on PC hosted and embedded platforms
• Has developed and launched a suite of
  components/framework called
• the suite
• Focused on Industrial Controls, Building
  Automation and TM domains
• The only Indian company to present software
  components/framework in the ISA ESC shows in
  USA SPS Automation - Nurenberg show in Europe.
• The Auto tune PID component is a
  part of the proven
  suite
• Adopts .net technology and OPC connectivity
  standards

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ERP/MES
Data Plumbing
Web Server
Connectors
Security Authentication
Rule Engine
DISTRUBUTION, ROUTING, SCHEDULING, ALERTS
Configuration, Administration
Message Queue (Messages in HTTP1.1 XML SOAP)
TRANSLATION ENGINE (OPC Data Access/ Alarms
Events/ Historian/ Data exchange )
DICOM
CIP
Profibus
FFB HSE
CIP
Profibus
BACKNet
802 11 a/b
Bluetooth
BACKNet
Device Net
802.11 G
USB/UPNP
LONWORKt
ADAPTERS PROTOCOL DRIVER LAYER
ODBC/JDBC
Ethernet
DICOM
Wireless
CAN
Profibus
BACKNet
LON
DB
Service Agents
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Component

• PID Control is the most dominant and widespread
  system used in the process industry
• PID tuning strategies rely on accurate process
  information.data which is difficult to acquire
• Therefore tuning of a PID loop is often by trial
  and error and a time consuming exercise,
  resulting in delays in plant or machine start up,
  improper tune up causing wastage
• Proper tuning benefits by reducing 2 to 6 of
  operating costs
• auto tuning software for PID
  controllers
• 2 versions PC based DSP based
  embedded software
• has applicability in control of
  all Industrial Processes Machines, Defence and
  Telecom applications.

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The innovation

• is a multi loop and non linear
  system modeling software
• Trend and Visualization panel to observe the
  process parameters being controlled is special
  feature
• Has multiple connectivity options to fetch and
  serve data
• Is intuitive and easy to use...drag and drop
  wired container control panel
• A variation can eventually be developed to be
  deployed in the financial services
  industryderivatives trading
• Competition Limited number of companies offering
  such a comprehensive stand alone solution with
  multi industry applicability

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Revenue Model

• Productised Services revenues from
  customizations deploying the components in
  customer projects
• Sale of bulk licences to OEMs (product
  manufacturers) integrating these components in
  their products
• Selling through Channel Partners
  Representatives
• Selling through the Internet

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Marketing Plan

• Networking and contacts in the Industrial
  Building Automation and Test Measurement world
• Leveraging memberships in OPC, IDA, ODVA, CSIA,
  ASHRAE and other Industry associations
• Promotional visits and evaluation copies to
  select OEMs and large
• customers
• Participation in the Trade shows such as ISA Show
  USA, SPS Automation Show Europe, and ESC Show
  USA
• Advertisements in Automation.com and Control
  Engineering publications
• Market visibility program by Automated Research
  Corp, USA
• E-Mailer campaign to end users OEMs

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Technology Details
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Auto Tune PID
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Adaptive Control

• Here the parameters of a linear model are updated
  regularly to reflect current process
  characteristics.
• These parameters are in turn used to calculate
  the settings of the controller as shown
  schematically in the Figure below.